CA preferred service partner

AgendaPart A : Introduction

Part B : Recommendation

Part C : Q&A

PART A:

Introduction

Simplify.Codify.

Amplify!The Itegrations

Story

NXBRIDGEThe bridge stretch over Mainframe (Super Computer) and clients’ IT systems in order to assist clients improving operation efficiency by

connecting to Mainframe.

Improve user experience

Reduce manual process

Enhance process efficiency

Clients are enjoying a 4.2M value gap in 1 year averagely depends on the scale.

4.2M

?

Brand

Mainframe mobile trend

Experienced professional

Legacy company

Persona forCIO

CMO

COO

CTO

CAO

COO

CEO

CFO

Title C I OName

Education

Employer

Gender/Age

Ken Master

MBA at MIT

JP Morgan Chase

Male/50

Risk takingConservatismInfluence

E

AB

Voice of Customers “In order to improve our operation’s efficiency, we should

find a trustable IT partner who owns proven technology.”

High expertise

Fast responseSlow response

Low expertise

NXbridgeIBM/CA

technologies

Other start-ups

PART B:

Recommendation

Goal: Customer Acquisition Build a direct business and technical relationship with more than 32 clients that will be maintained through direct contacts, and social and digital channels in 1.5 years.

• Conversion rate• Net promotor score• Client feedback

(Satisfaction score)

Initialconsideration

Purchase

Informationgathering

Post-purchase experience

Loyalty loop

MarketingFunnel

Content marketing

Native Advertising Campaigns

Crowd-sourced Campaigns

Viral Campaigns

Video Campaigns

Social & Digital Campaigns

1Refine Website Homepage

User spend < 10 seconds

• Few users would spend more than 10 seconds on a page.

• Show something users want to click.

• Be simple and readable.

Simplify wordsNo more 20 words each

2Include Photos

1 image > 100s of words

• Higher Click-through rate when pictures are included.

• Pictures help users to understand the description easily.

Change to more understandable images

3Linked Advertising

• Display Advertisements

• Banner Advertisements

• Relevant content• Pictures• Company/Product Info

CURRENT

Content + Pictures + Information

4Create Google+ Communities

Profile

Communities

Refine Itegrations Google+ page

then establish Google+ communities

5Communicate via Twitter

#MainframeSolution1. Post updates of company’s

services and products.

2. Post news and notifications about mainframe solution

3. Post technology information that can be linked to mainframe solution.

6Including Videos

Video Campaign Experiment A

Logics:• Appeal to users (Efficiency)• State features of the NXbridge• Show the contact info

Learnings:• Feature is not appealing• Contact info is not impressive• Only “Efficiency” is not clear to stress

advantage of NXbridge.• Word cannot be too much

Video Campaign Experiment B

Logics:• Express perceived values from view of clients.• Explain how NXbridge improves “Efficiency” in

simple words • Demonstrate brand• Show company contact info from beginning to end

Learnings:• Commercial video only is ineffective (Not

persuasive)• Testimonial could be more appealing

(Persuasive but not attractive)

Informative Video

Testimonial Video

• Include video on website, e-mail and social media.

• Upload and link to YouTube.

7Boost Native Advertising

Peer interact

Webinars

Research articles Why Gartner and Forrester

1. Professional – Target audiences are active here

2. Affordable – Membership fee is relatively low

3. Bring positive exposure

8New BLOG Strategy

Create a blog by key Influencer/Maven

Share blog content on the social media platforms

Post articles of product description

Summary

1. Focus on current 80+ clients

2. Refine the existing social platforms

3. Get first contact by direct mail

1. Establish new social platforms in order to brand the product

2. Bring clients into loyalty circle by word-of-mouth

1. Use testimonials from loyal clients to increase awareness

2. Target new clients from Fortune 500 companies

PART C:

Q&A