SEO Success Factors 2014

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SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - SEO Success Factors 2014 By Matthew Brown @Matthewjbrown Of Moz For more on SEO visit http://searchengineland.com

Transcript of SEO Success Factors 2014

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Cool SERP, bro!

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SERPs aren’t as easy to backsolve

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5

Hummingbird – it’s a new engine

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So how do we interpret studies like

this?

Does this mean rankings are all about getting

Google +1s?

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These are hints. Not ranking factors.

Read: Correlation does not equal causation

“Correlation does not imply causation”

Edward Tufte says this is

better:

"Correlation is not

causation but it sure is a

hint."

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Cyrus has a great ranking factors deck:

http://www.slideshare.net/cyrusshepard

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Links?

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"I think backlinks still have many, many years left

in them," he said. "But inevitably what we're trying

to do is figure out how an expert user would say

this particular page matched their information

needs. And sometimes backlinks matter for that."

Links = very much alive.*http://searchenginewatch.com/article/2343363/Matt-Cutts-Google-Wont-Devalue-Links-

Anytime-Soon

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External Anchor Texthttp://moz.com/rand/imec-lab/

Competitive

phrases are

tougher to move,

but still hold up

in testing.

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Internal Anchor Texthttp://www.greenlaneseo.com/blog/2014/01/old-school-seo-tests-action/

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Keyword strings in titles, METAs, etc.

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Mark up ALL THE THINGS?

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“Absolute Rankings”

“Rankings are part of my

reporting, but near the

back now”

“Rankings will be dead

within one year”

“I still report rankings,

but as a composite

metric. Not individual

rankings.”

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Entity-based optimization

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http://www.seobythesea.com/2014/01/entity-

associations-websites-related-entities/

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http://www.blindfiveyearold.com/knowledge-

graph-optimization

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Localized organic results

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Takeaway: All the search engines are

building for the mobile future.

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Google’s move to Local KG

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Takeaway: Hummingbird requires us

to test SEO assumptions.http://webmeup.com/blog/seo-experiments.html

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Takeaway: Optimize content around

entities and relationships.

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Takeaway: Every site has its own set

of success factors

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