Recruit for in-person focus groups

Significantly less expensive

Question your audience at a moment’s notice

Get genuine responses

More flexible and adaptable

the Reasons why

of Social Media

Social Media Petition impacts the outcome

of events.

Getting that One on One to win an

Election.

Promotional Technique to promote Brand

Visibility

RepeatThe Process

The Engagement Process

Assess

Constantly assess and Reasses.

Productivity

How it measures up

PROCESS

Compliment

ComplaintOther Issue

Improved salesmore than half of marketers who have been using social media for at least 3 years report it has helped them improve sales

Increased exposure Nearly all marketers (95%+) who've been employing social media marketing for two years or longer report it generates exposure for their businesses.

Grew business partnerships more than half of marketers who've invested at least 1 year in social media marketing also report that new partnerships were gained

Reduced marketing expenses Nearly half of those who spend at least 6 hours per week or more on social media efforts saw a benefit of reduced marketing expenses.

Increased traffic78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

consumer research via social media

It Works

TheCustomer

Make you visable to customers and putsa human behind the product

Creates relationships with people who we would not have reached otherwise

RoleIt puts a face on the the company

via Social Voice

1.EWOMAnalysis indicates that a

significant percentage of

marketing’s impact is

delivered through Social

Voice

Effectiveness in Social Media

Social media enables you to :

• Share your expertise and

knowledge

• Tap into the wisdom of your

consumers

• Enables customers helping

customers

• Engages prospects through

customer evangelism

No Market Lingo

• Companies are tired of the market lingo

Key Influencers

•Optimize your brand by comunicating with those who will promote your product

Time is Money

•The more time you invest the more money you can make

PROCESS

Works Cited

MarketShare/ KellerFay Group. Quantifying the Role of Social Voice in

Marketing Effectiveness. 25 October 2012. 7pages. Accessed: 24

July 2013. http://marketshare.com/images/documents/white-

papers/marketshare_kellerfay_socialvoice-executivesummary.pdf

Stelzner, Michael. 2013 Social Media Marketing Industry Report (2013) 43

pages.

Http://www.socialmediaexaminer.com/SocialMediaMarketingIndustry

Report2013.pdf

Lake, Laura. Social media gives marketers a voice and provides the

human interaction human crave in today's society. 2013. 1 page.

http://marketing.about.com/od/strategytutorials/a/socialmediamktg.ht

m

Wikipedia. Social media marketing. 2010. 1 page. Accessed: 21 July

2013. http://en.wikipedia.org/wiki/Social_media_marketing

Mkhmarketing. Consumer as Chief Marketing Officer. 2013.

http://mkhmarketing.wordpress.com/2013/02/11/consumer-as-chief-

marketing-officer/