Ignite your social recruiting strategy · 1 2017 © 2016 SmashFly Technologies SmashFly...

© 2016 SmashFly Technologies1 2017 SmashFly Technologies 1 2017 SmashFly Technologies 1

Ignite your social recruiting strategy


Believe recommendations from friends


0

5

10

15

20

25

30

35

2014 2015 2016

Social interactions over time


I don’t know what it’s really like

I don’t know what the job is

1

2


Not 12


Hmmmmm….


Your jobs

Your culture

1

2

Tips3


0 2000 4000 6000 8000 10000 12000 14000

Culture

Jobs

Tips

Clicks


0 10 20 30 40 50 60 70 80 90

Culture

Jobs

Tips

Applications


I

Company insights

Team insights

Industry contributions


I

Industry insights

Team insightsTips & tricks

And ahem…jobs


Higher open rate than industry average


Higher click rate than industry average


I


Universe of Talent

Looking Not looking, but open


Useful Useful Useful Useful


Better communication

Better process

1

2

60% of job seekers say this

55% of employers say this


I


5 ways to infuse useful tomorrow

Build a Journey Map

A

B

Build a Response ModelC


1


I


I

Tips & Tricks

2


I


3


I


4


Better communication

Better process

1

2

60% of job seekers say this

55% of employers say this


5


I


II

@IsisAnchalee


Persona: Female Engineers

Made aware

Recruiter screen

Research LeadDetailed research



ApplicationDisposition

ORInterview Offer Onboarded



Made aware

Phone screen

Research LeadDetailed research

AppDispose

ORInterv. Offer

Day one


I


Made aware Need Research LeadDetailed research


I


Made aware Need Research LeadDetailed research

Google, LinkedInGlassdoor, Peers

What do you stand for? Why you? Why

now?

Cohesive storyWomen engineer

content


I


Made aware Recruiter screen Research LeadDetailed research

Google, LinkedInGlassdoor, Peers

What do you stand for? Why you? Why

now?

Cohesive storyWomen engineer

content

Responds, brushes up, peers

Is this a fit? Do they walk the walk?

Insider info, create differentiation.


I


Your job description felt like it was written

just for me!

YAASSSS!

Celebrate. Take the praise

Celebrate. Build an advocate

WOOHOO!


Thanks so much! We studied our high performers to understand what made them tick. Did you apply? Can we tell you more

about the role or company?

Your job description felt like it was written

just for me!


TROLL!

Nothing. They are trolls.

Never feed a troll.

…

Your company is evil incarnate. You are

terrible to customers, candidates and

employees!


You don’t care about your candidates. I never ever heard back from you!

Venting. They want answers.

Dropped ball. Bad experience.

Learn. Improve. Repair.

Acknowledge. Apologize. Act.


You don’t care about your candidates. I never ever heard back from you!

I’m sorry you’ve had a bad experience. We never want the ball to be dropped. If you ever want to provide direct, confidential

feedback on your experience, I do hope you will reach out to me


Voice

Tone

Timing


Concur or let it stand

Guide & Council Fix the FactsAcknowledge

ApologizeAct

TROLL!

Voice Tone Timing

Ignite your social recruiting strategy · 1 2017 © 2016 SmashFly Technologies SmashFly...

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