Nonprofit 911: Plan a Successful Fundraising Event a...2013/08/27 · Nonprofit 911: Plan a...
Transcript of Nonprofit 911: Plan a Successful Fundraising Event a...2013/08/27 · Nonprofit 911: Plan a...
Nonprofit 911: Plan a Successful Fundraising Event
with Joe Fazio and Caryn Stein
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Joe Fazio
Today’s Speakers
Caryn Stein
#nonprofit911
Hey, let’s have an EVENT!
#nonprofit911
by Spartan9x13 on Flickr.com
Planning for Success
• Creating a great invitation that inspires action • Making registration easy • How to leverage social media to build buzz for your
event • How to cultivate attendees before, during, and after
your event • Getting the right tools to help you do all of this easily
online
#nonprofit911
Why do people attend events?
Source: Event360
Affinity to a 3rd party
group
Affinity to an activity
Affinity to participants
Affinity to cause
Affinity to an organization
#nonprofit911
Invitations that Get Results
#nonprofit911
What for?
Who says?
Why now?
Why me?
#nonprofit911
Timing Is Everything
#nonprofit911
Ask yourself: Is my invitation compelling?
Do I have a strong subject line?
Do I have a clear call to action?
Is my invitation focused on the reader?
Is it clear what impact this event will have?
Is there a sense of urgency?
Is there an element of social proof?
Can the reader take action immediately from the email?
How to sell more tickets
#nonprofit911
#nonprofit911
Ask yourself: is it easy?
Is there a clear call to action?
Can I do it via mobile? Is our registration form
overwhelming? Does our registration
page match our org’s branding?
Have we included social proof?
Is there a way for our guests to easily spread the word (i.e., social sharing)?
Is there a way to give for those that can’t attend?
#nonprofit911
#nonprofit911
Photo: thebacon via Flickr
Keep the excitement going
#nonprofit911
Thank you #1 + receipt
Sneak peek Thank you #2 + event reminder
Behind the scenes planning
Use Social Media to Generate Buzz
#nonprofit911 Source: Social Media for Nonprofits
• Create a conversation leading up to your event • Consider a virtual component to your event • Live coverage: report from the scene • Embrace the hashtag • Recruit your influencers • Track it + learn from your results
Opportunities for Inspiration
• Live testimonial from a beneficiary
• Interactive experiences that illustrate your impact
• Donor wall of fame
• Mobile donation • QR code vs. Vanity URL • Email sign up • Membership station
#nonprofit911
#nonprofit911
After the Event
Photo: by natashavora via Flickr
Thank attendees Follow up on your progress Ask for feedback Feature photos and video on social
media
#nonprofit911
Make your event come together with EventsNow powered by givezooks!
#nonprofit911
Questions?
#nonprofit911
Register for Nonprofit Emails That Get Results Tuesday September 10th, 2013 1 pm EDT
Register for upcoming webinars: Nonprofit911.org
Learn more about EventsNow & Network for Good’s online fundraising tools
888.284.7978 x1 or [email protected]
More questions? Visit our online community: TheNetworkforGood.org
Online Learning Center: Fundraising123.org