Nokia (Glocal)

8/9/2019 Nokia (Glocal)

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GOING GLOBAL ACT LOCAL


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Historyof mobile phone

1946- wirelesstelephone

1981-portable phone

1983-DynaTec8000X

1989-gsm digital phones


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COMPANYSPROFILE

In 1865, Fredrik Idestam establishes a paper mill in

southwestern Finland, where the NOKIA story begins.

In 1898, Finnish Rubber Works was founded, which will later

become Nokia's rubber business.

In 1912, Finnish Cable Works was established which led to

the foundation of Nokia's cable and electronics businesses.

In 1967, Finnish Rubber Works and Finnish Cable works

formally merged to create Nokia Corporation.

The newly formed Nokia Corporation was ideally positionedfor a pioneering role in the early evolution of mobile

communications.

1992 onwards Nokia made the telecommunication sector its

core business.


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Founded in

Tampere in1865

Founded in Tampere in

1898 Logo from 19651966

The Nokia Corporation

"arrows" logo, used

before the "Connecting

People" logo.

Nokia's current logo

Nokia Siemens Network logo.

Founded in 2007


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VISION

Nokia will empower everyone to share and make

the most of their life by offering irresistible

personal experiences.

Our vision is a world where everyone can be

connected. Our vision is to ensure that 5 billion

people are always connected at any given point

and to achieve 100 fold more network traffic


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MISSION

Connecting people

In a world where everyone can be connected, we take very

human approach to technology

Connecting is about helping people to feel close to what

matters. Wherever, whenever, Nokia believes in communicating,

sharing, and in the awesome potential in connecting the 2 billion

who do with the 4 billion who dont.

If we focus on people, and use technology to help peoplefeel close to what matters, then growth will follow. In a world

where everyone can be connected, we take very human

approach to technology.


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Nokia'sentryinIndia

Nokia entered the Indian market in 1994. The first ever

GSM call in India was made on a Nokia 2110 mobile phone

on its own network in 1995. When Nokia entered India, the

telecom policies were not conducive to the growth of the

mobile phone industry.

The tariffs levied on importing mobile phones were as

high as 27%, usage charges were at Rs.16 per minute and,

at these high rates, consumers did not take to mobile

phones.

Nokia also had to face tough competition from other

powerful global players like Motorola, Sony, Siemens and

Ericsson.


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Promotionalstrategy

AIDA in Nokia

A Attentionattract the attention of the customer.

I Interestraise customer interest by demonstrating features, advantages,and benefits.

D Desireconvince customers that they want and desire the product orservice and that it will satisfy their needs.

A Actionlead customers towards taking action and/or purchasing


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Somespecial featuresof NOKIA only forINDIA

1995 First mobile phone call made in India on a Nokia phone ona Nokia network

1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia

5110

2000 - First phone with Hindi menu (Nokia 3210)


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2003 - First Made for India phone, Nokia 1100 with flash light

or torch.

2004 - Saral Mobile Sandesh, Hindi SMS on a wide range ofNokia phones

2002 - First Camera phone (Nokia 7650)

2005 Nokia introduced software in seven regional

languages for non-Hindi speakers.


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In 2004 company launched Two India-specific models, Nokia

2300 and Nokia 2600 , which include a Dust cover, and slip

free grip ( handy during Indias scorching sweaty summer)

Shared" phone - This is, again, something that

mobile phone users in affluent countries might find

puzzling, but the concept is simple. For reasons of

affordability, in rural areas a phone may be shared by

several people.


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Design Studio

Nokia has set up its first Design Studio in Bangalore in

partnership with Srishti School of Art, Design and

Technology. The design studio will give Nokia designers

and Indias talented youth the opportunity to work together

on new design ideas for India and the global markets.


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Finland based Nokia -- forged ahead of rivals and today commands a

58% market share for mobile phones. In specific segments, such asGSM telephony, Nokia's market share in India is as high as 70%.

First company to recognize the growth potential in Indian mobile

market in 1995.

The Power of Focus- all the other companies had something else to

focus on, some other business. Nokia was completely focused on

mobile phones; others had consumer electronics, home appliances,

etc.

Being ahead of the curve was another component ofNokia's strategy.

Nokia invested in each vertical of the handset ecosystem,

manufacturing, distribution and design R&D

WHYNOKIAISONTOP?


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NOKIA MARKTING STRATEGY

FO USI G O MOBILE PHO E

ESTABLISHI G RU IAL

DISTRIBUTIO PAT ERS

EARLY I VESTME T I MARKET

DEVELOPING INOVATIVE FEATURES


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"REAPS" model, which takes into account five needs -- rational,

emotional, aspiration, physical and spiritual -- of the Indianconsumer. "Nokia as a brand has been able to address all the

five needs to various degrees at various stages,"

RATI NAL

E TI NAL

AS IRATI NAL

YSICAL

S IRIT AL


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Designs - Nokia sets are of various design such As Flip sets , Flatsets, Slide sets, Sets with rotating camera etc.


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Variety - Every series of Nokia there are large number

of sets thus large variety. e.g. entry level include

1200,1208,1100,1110,1110i,1112 etc


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Corporate

SocialResponsibility

Why recycle?

A global consumer survey reveals 44% of old mobilephones are lying in drawers at home and not beingrecycled.

Only 3% of people recycle their mobile phonesglobally.

Recycling means we dont need to extract and refineas much material for new products, saving energy,chemicals and waste.

If every Nokia user recycled just one unused phone atthe end of its life, together we would save nearly

2,40,000 tonnes of raw materials.


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There are close to 5000 Nokia

recycling points globally, each taking

back mobile devices and accessories.

In India, Nokia has laid out a robust

recycling infrastructure across the

country with over 1300 recycling binsinstalled at Nokia Care Centers, Nokia

Priority Dealers and Nokia Concept

Stores.

Just S S REEN to 55555


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Presented by:

Abhishek Tiwari

Amit KumarPatnaik

Anshul Koshal

Ashwini KumarChetna Singh

Deepika Gulati

Devkant Rath

Fatik Hussain Khan

Gagan Anand

Gaganjeet Singh Phogaat

Nokia (Glocal)

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