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www.benovate.biz Start > Consumption driven “GloCal” Innovation... Consumption driven “GloCal” Innovation... Obsolescence, planned obsolescence, destructive creation, social and economical growth Obsolescence, planned obsolescence, destructive creation, social and economical growth cycles, co-creation …. the new human quest for more, better , sustainable, well being ... cycles, co-creation …. the new human quest for more, better , sustainable, well being ... By Patrick Crasson By Patrick Crasson Managing Partner BeNovate Managing Partner BeNovate Guest Professor Innovation and Enterpreneurship Solvay SBS Guest Professor Innovation and Enterpreneurship Solvay SBS
Transcript of Consumption driven “GloCal” Innovation › resources › docs › crasson.pdf · Consumption...
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Consumption driven “GloCal” Innovation...Consumption driven “GloCal” Innovation... Obsolescence, planned obsolescence, destructive creation, social and economical growth Obsolescence, planned obsolescence, destructive creation, social and economical growth
cycles, co-creation …. the new human quest for more, better , sustainable, well being ...cycles, co-creation …. the new human quest for more, better , sustainable, well being ...
By Patrick Crasson By Patrick Crasson Managing Partner BeNovateManaging Partner BeNovateGuest Professor Innovation and Enterpreneurship Solvay SBS Guest Professor Innovation and Enterpreneurship Solvay SBS
Context setting – CIBAM®
Some Macro-Economics – Innovation cycles linked to human needs ...
We areWe are here...here...
From physical to virtual to cloud ... From individual production to mass production to personalized mass-production... From a short life to a long life ... From local to global and from global to “globalocalized” From organized to fuzzy-structured From relational to connectional From Patents to IP Brokerage...
All those evolving paradigms are changing our life, our earth, our needs & our economy All those evolving paradigms are changing our life, our earth, our needs & our economy
Value Engineering : design process using as little material as possible in a product while still delivering an acceptable lifespan. All the parts in a product should fail at about the same time, so that none are “overbuilt” relative to the rest.
Functional Obsolescence : when a genuinely superior product is introduced, making the old one comparatively less desirable.
Pseudo-functional Obsolescence : consists of the introduction of superfluous changes in a product that don't improve utility or performance.
There is thus a clear Need for ...– Consumer education against pseudo-functional obsolescence– Promotion of voluntary industry standards– Involving consumers much more early in the product life
cycle development– Some ruling/regulation to avoid Pseudo-Functional Planned
Obsolescence.– ...
Are we in a Planned Obsolescence ERA ?...
Rising scarcity / cost of materials:
Potential to positively transform an organization’s relationship with natural resources ... early or late : this will happen
Changing societal values :
Organizations need to setup other type of engagements with customers but consumers are also more and more aware that co-consumption is a good way to share well-being...era of dumb consumer is behind us with Y-Generation...
Need for new Business Model Innovation :
Ecosystem based innovation/Open-Innovation driven by Inno-Preneurship and co-creation concepts will generate transformational economic value....
Circular Economy & Innovation, what's happening there...
M.Drucker on ““ Innovation & EntrepreneurshipInnovation & Entrepreneurship”....”....
Transformational Entrepreneurs create innovative solutions to the world's biggest problems that are scalable, sustainable and systematic...→ Schools / Universities / VET : create the leaders and workers of tomorrow : LLL is a reality but a lot is still to be done there ! → Organizations start to learn Entrepreneurship to their trainees with the shift in employment but transition is too slow !
More and more next-generation workers will be “Inno-Preneurs” ... They will become the entrepreneurs of their own life...
Product/Services Innovation and Entrepreneurship ...
Marketing is all about facilitating a mutually-beneficial value exchange with the customer.... ANDANDInnovation is a way to continually enhance the value offered to the customer while enhance profits for the organization by raising competitiveness ...70-80% of all new products fail -> Lack of relevance, lack of differentiation, inappropriate pricing and muddled messaging all factor into a brand’s struggle when launching a new product what means a bad economical but also ecological impact...
The ultimate judgment of new products falls to consumers, who, ironically, are often absent from the development process. That development stage stands the greatest chance of generating transformative new ideas early on integrating clear eco-social considerations into their purchasing criteria and actively adding emotional content to their decision-making ... This new generation ( x & y) will change the ruling here and the enterprises that do not understand this will be the looser's of the future...
The rise of consumer driven Innovation : “Me-Connect”
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Conclusions
Our Occidental Economy and Europe in particular is in an important conjunctural crisis due to an economic & social transition (from K5 to K6) : Schumpeter would have described the current phase (Recession) with a “destructive creativeness” one ...
Competition, product life cycles and import (products and services/people) should more than ever accelerate the urgent need for Innovation and Entrepreneurial behavior.
Internet Economy is (still) looking for a real alignment with traditional economy in terms of economical model : (re)distribution of generated wealth is there more than ever for happy few ...
Biggest effects of taken measures will probably attained after a medium to long period as a Depression period will follow...- > need for a sustainable Plan/Strategy supported by the right skills , attitudes and related consumption patterns (see also reports from Club of Rome for Example...) !
What does it learn us...?
ConclusionsPlanned Obsolescence : Is just like good and bad cholesterol, there is good and bad planned obsolescence …
Me-Connect : new generations much more engaged/ aware / conscious and thus they need to be much more involved upfront in product and services development. Enterprises that will integrate this principle will de facto generate more sustainable items...
Inno-Preneurship : we need to educate current and next generation workers to this skills-set/attitude to invest in transformational entrepreneurship what will generate more economical but also more positive long term societal and environmental impact. This will lead to Transformational Entrepreneurship that will definitely support Innovations linked to Circular Economical developments
Embracing Inno-Preneurship is embracing the Future thus Recovery
via transformational Enterpreneurship ...!
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