NMP Overview - Working Structure
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Transcript of NMP Overview - Working Structure
FULL SERVICE APPROACH & MEDIA
www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.
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NMP is a full service digital agency
WHO WE ARE
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A team of Experts. Strategically driven. Quality obsessed.
WHAT WE ARE
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Evolving DigitalOUR PURPOSE
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what’s changed?
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peoples relationships with brandshave been radically transformed by technology
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Our beliefs
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Knowing YouYou are not a "client" to us. You are a partner and someone we'd like to walk a long path with. We work to understand and take ownership of your needs - from the first interaction to the final report. To us you are "the only one in the room".
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Delivering ValueOur teams use every bit of their local knowl edge, international expertise and proven skill-sets to ensure that your campaigns produce the type of tangible results we can all be proud of Our job is to grow your business - we will move mountains to do so.
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Developing TalentWe team up the best campaign managers, creative directors and digital marketing gurus with the nation's best talent. With the help of our BEE partners, lmvula, NMP is setting up skills development programmes to ensure a constant flow of fresh ideas and skilled professionals.
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Evolving DigitalWe push for world class standards across the board, in everything we do. From people and campaign performance to the industry as a whole - our job is to stand for something more than making a buck ... our job is to evolve excellence.
WE ARE MAKINGSOME CHANGES
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Let’s start the conversation…Delivering the sizzle the brand deserves.
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Converged world:Modern technology has altered the way in which brands and consumers relate to each other.
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COMBINING SKILLS
SALES STRATEGY SERVICE IMPLEMENTATION
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CLIENT TARGETING
TEIR 1 TEIR 2 TEIR 3 TEIR 4
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NATIONAL FOOTPRINT
JHB CPT DRB SSA
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WAYS OF WORKINGSALES PROCESS
STRATEGIC SUPPORTING LAYER
ACCOUNT MANAGEMENT SUPPORT AND CLIENT INTERFACE
PRODUCTION AND IMPLEMENTATION SUPPORT AND DELIVERY
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MARKETING ECOSYSTEMRich Media
Website
Mailers
Search
Display
Social
Mobile
Offline
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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.
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www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.
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STRUCTURAL OVERVIEW
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STRATEGY / CREATIVE / PLANNING
MEDIABOUGHT MOBILE SEARCH SOCIAL
MEDIADESIGN CONTENT
FINANCE
TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS
CLIENT NATIONAL & SSA
ACCOUNT MANAGEMENT – EXISTING BUSINESS
PRODUCTION ELEMENTS (C2C, NMP, 3RD PARTY SERVICE PROVIDERS
TECHNOLOGY (EVLY, DCM, DATARAMA)
BUSINESS DEVELOPMENT – SALES NEW – PITCH TEAM NATIONAL AND AFRICA
ANALYTICS
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CLIENTS:
COMBINATION OF CURRENT NMP CLIENTS & C2C SA. ALL CLIENTS ARE THEN ASSIGNED AN ACCOUNT MANAGER. FOR CLIENTS OF A CERTAIN LEVEL RELATIONSHIP WILL STILL REMAIN WITH SALES TEAMS AND OR DIRECT WITH CM/PM. PHASED APPROACH POST 3 MONTHS.
NB: SALES TEAMS TO BRING IN THE STRATEGY / CREATIVE / PLANNING LAYER TO SELL FULL SERVICE SOLUTIONS.
REPORTING TO NIC VAN DEN BERGH AND ROSS HELLINGER
STRATEGY / CREATIVE / PLANNING
CLIENT (JHB, DRB & CPT)
ACCOUNT MANAGEMENT (JHB, DRB & CPT)
NMP SERVICE: CLIENTS
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ACCOUNT MANAGEMENT:
MADE UP OF THE TEAM: MEAGAN, CHARLES, CHELESA, LALIA AND SEVAN, ANASTASIA TAYLOR, SARAH AND MARCOLETTE.
REPORTING TO NIC VAN DEN BERGH AND NIAMH.
STRATEGY / CREATIVE / PLANNING
CLIENT (JHB, DRB & CPT)
ACCOUNT MANAGEMENT (JHB, DRB & CPT)
NMP SERVICE: ACCOUNT
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STRATEGY / CREATIVE / PLANNING / NEW BUSINESS:
MADE UP OF THE TEAM:
PAUL, ANG, SKYE, JESSICA, NIC, BERTUS, ROSS.
REPORTING TO DENNIS AND NIC.
STRATEGY / CREATIVE / PLANNING / NEW BUSINESS
CLIENT (JHB, DRB & CPT)
ACCOUNT MANAGEMENT (JHB, DRB & CPT)
NMP SERVICE: STRAT & BIZDEV
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PRODUCTION NMP:
ASSINGING PRODUCTION ELEMENTS WITHIN THIS LAYER IS A DECISION BASSED ON A COMBINATION OF SIZE OF CLIENT, POTENTIAL OF CLIENT AND SCOPE OF WORK. (C2C OR NMP). REPORT ANGELIQUE HARGREAVES
I.E. OLD MUTUAL (SERVICING WOULD REMAIN WITH C2C BUT DIRECT BRAND WOULD BE NMP ACCOUNT MANAGMENT / STRATEGYI.E. AGENCY WORK SUCH AS FORSTA, TMS ETC… WOULD BE NMP PRODUCTION
STRATEGY / CREATIVE / PLANNING
CLIENT (JHB, DRB & CPT)
ACCOUNT MANAGEMENT (JHB, DRB & CPT)
NMP SERVICE: STRUCTURE
www.nmp.co.za© 2015 Net Media Planet. All Rights Reserved.
STRATEGY / CREATIVE / PLANNING
MEDIABOUGHT MOBILE SEARCH SOCIAL
MEDIADESIGN CONTENT
TECHNOLOGY (EVLY, DCM, DATARAMA)
FINANCE
PROJECT MANAGEMENT (JHB & CPT)
TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS
CLIENT (JHB, DRB & CPT)
ACCOUNT MANAGEMENT (JHB, DRB & CPT)
C2C SERVICE: STRUCTUREC2C PRODUCTION ELEMENTS (Search , Display, Planning)
PRODUCTION C2C:
REPORT ANGELIQUE HARGREAVES AND ACCOUNT MANAGEMENT ON A CLIENT LEVEL. AS NMP ACCOUNT MANAGEMENT ARE THE HOLDERS OF THE RELATIONSHIP.
C2C CHARGE NMP AND HOURLY RATE AS AGREED R 350 PER HOUR AND OR AS PER AGREED RATE CARD (ATTACHED AS ADDITIONAL)
STRATEGIC FRAMEWORK
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StrategyDifferentiate each brand founded in
insight. Development of
ideas that join-up across channels
and activities
DISCOVER
PlanningIntegration of
activities around consumers –
holistic view. What the consumers see,
hear and experience
CREATE
Buying / ResultsFocus on client
objectives at the heart
Activity measured against strategic
objectives
DELIVER
DELIVERY
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FOCUS DISCOVER CREATE DELIVER
OBJECTIVES
PORTRAIT
FOOTPRINT
JOURNEY
STRATEGY
PLAN
ACTIVATION
RESULTS
WHAT isthe big challenge?
WHO is the mostvaluable consumer
WHAT relationshipdo consumers havewith communications?
HOW do consumersmake decisions?
HOW will weengage consumers?
WHICH channels will we use – when, where and how?
HOW do we make it happen?
WHAT did we deliver, measure and learn?
ICP
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We invest media dollars:TV, OOH, Online, Press, SEM etc.
Where real conversations around the brand occur: Social, Blogs, USG, Facebook, Twitter, etc.
Client owned & controlled properties: website, events, stores, etc.
BOE
STRATEGIC PROCESS
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OBJECTIVES
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THE CONSUMER
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WHO IS THE CONSUMER
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DISCOVERY
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STRATEGY
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Exposure Talk to
Engagement
Talk with
Endorsement
Talk about
BOUGHT
OWNEDEARNED
CONVERGENCE
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DELIVER
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RESULTS
THANK YOU