NMDL Final Prezi (ESPN)
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Transcript of NMDL Final Prezi (ESPN)
#FanFace Campaign
Sponsored by: ESPN & Twitter
What is the Purpose? 2016 Summer Olympics Fans from all over the world
Tweeting using the hash tag “#FanFace”
This drives user engagements, promoted tweets, and trending hash tags!
What’s in it for the Fans?• It’s a Competition!
• Two lucky Fans from each country will be chosen with the best “FanFace”!• All inclusive trip to the 2016
Summer Olympics!
So…where do we begin?• The campaign will be introduced on
a variety of different segments.
• WOM is generated.
• Photos of fans and #FanFace will create brand awareness for us.
#FanFace Target AudienceTwitter users Summer Olympics ESPN users
Why Twitter will make #FanFace a Success
332,000,000
How ESPN’s Website can Help
Usability SEO
Banners Keywords
Clicks
Online Advertising• Continue to build
our Audience
• 80% of a person’s search begins with a search engine
• We have to choose the correct Adgroups
• On our Landing Pages we need Display Ads
Mobile Strategy• The average American spends 2 hours on his or her mobile
device… #FanFace App
Push notifications
Updates
Convenience
Brand Loyalty
Get Involved
Responsive Web Design
On-the-go
Budget• Overall Budget:
$30,000,000
• Digital Marketing Campaigns:1. SEO – 30%2. SEM – 15%3. Online Advertising – 15%4. Display Ads – 10%5. Web Analytics/Campaign Tracking – 5%6. Social Media Investment – 15%7. Mobile Marketing – 10%