Holesom Longboards

Objectives

• Minimal Budget For Smaller Company

• Sell More Boards

• Increase brand awareness amongst skaters

• Increase brand awareness amongst distributors

• Increase User engagement

• Market new product lines (boards and slide pucks)

Content

• Providing knowledge and details in a confusing hobby

• A lot of quality content could be created that can be shared across multiple networks.

• Videos of users riding, tricks, tutorials, photos of new boards as well as reviews of the parts sold with the complete decks (trucks, wheels, bushings, etc.)

• Increase user engagement by providing greater incentive to post photos and or videos (promotional content).

Budget $786

$50

$200

$36$200

$300

• $50 is for promoted posts

• 5-10 posts

• Has a very well established page with a consistent posting strategy

• Events and races

• Implementation of Static iframe to provide better access to available boards and merchandise within facebook.

Current website format would make a great candidate for this type of page because of layout (easier to avoid horizontal scroll bars)

• This could either be an existing web page from the holesom site placed within the page or a custom made page

36 ClicksA Day

Press Releases

$200 A month

1 month

$12 A Month$3 Months

Total: $36

Google Adwords

$200

Keywords: Longboards, Bamboo Longboards,

and Slide Pucks.

Promotions

$200 • Consists of Holesom products as well as the products of the

brands sold with decks

• Promotional contests will be accompanied by posts that provide value to users. For example a youtube tutorial about wheel size and duromoters before we give-away wheels.

• Raffling off some of the new boards is a great way to let people know about them.

Youtube

• Developing video content that is easy to share across multiple networks

• Tutorials including: Trick tips, board reviews, and board setup provide value to users outside of our product line

• Video campaign aimed at distributors that quickly explains what Holesom is all about and how they make their boards

• Allows for others to hear the unique Holesom story and meet the people behind the boards