Niki Lauda. Biography *1949 in Vienna Wealthy family Interested in motorsport Loans by Austrian...
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Transcript of Niki Lauda. Biography *1949 in Vienna Wealthy family Interested in motorsport Loans by Austrian...
Niki Lauda
Biography
*1949 in Vienna
Wealthy family
Interested in motorsport
Loans by Austrian banks
Formel 1
Married twice
Two sons
Race driver171 starts
25 wins
1976 Car accident on the Nürburgring
1979 establishment of “Lauda Air”
Only two airplanes (Fokker F-27)
1988 flights to Asia
1990 flights to destinations all over the globe
1991 plane crash in Thailand
1992 Cooperation with Lufthansa
1997 Austrian Airlines buys shares
2001 Lauda Air sold to Austrian Airlines
Airline Business
2003 Lauda establishes a new airline
Marketing name: flyniki
Later on: NIKI
Cooperation with Austrian Airlines
2011 Air Berlin buys NIKI
Lauda becomes the non-executive-director of Air Berlin
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QualitiesDedication
Clever business-approach
Self-confidence
Wise spending
Smart investments
Time management