Chapter 2.3 (Genetic of Fungi).Cbe552 Dr Nik Raikhan Nik Him
Nik san profile
19
Digital Advertising Solutions
Transcript of Nik san profile
Digital Advertising Solutions
About US• Nik-San is a hybrid entertainment, media business development and
consulting firm which partners with leading creative talent and inspired companies to develop and deliver content across multiple platforms worldwide.
• Focusing on innovative opportunities that exist in the expanding media landscape, we cultivate ventures for clients from original concept and strategy to execution.
• We also engaged in creating effective communication strategy for our clients & associates via advertising campaigns, events & Brand activations
But What, Exactly, Is Internet Marketing?
Key Components
• Web Designing
• Pay Per Click Lead
• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Mobile Advertising
• SMS Marketing (Voice / Text)
Our Process
As simple as 1 2 3. Brief
Insight
Strategy
Our Brief Format
We believe a lot in simplicity. Therefore no big brief formats. Just some simple questions that will help us understand your needs.
Who
When
Where
Why
What
How
Why Nik-San
• Best Quality
• Competitive rates
• Timely Delivery
Clients
Online Banners and Click per lead
Online Banners and Email promotions
What we specialize into
Social Media Marketing / Optimization (SMM / SMO)
Why Social Media Matters
1. Communicate with and gain insights from target customers
2. Social media provides tremendous reach at a fraction of the cost of traditional marketing methods
3. Create awareness and buzz around your brand, service, or product
4. Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts
• Since this is the platform where a major chunk of the TG is available, we shall be leveraging it to the maximum. We would revamp the brand page and populate it with relevant information about. Appropriate tabs would be created and filled with suitable information.
• We would work on content development and formulize various short term and long term engagement activities. We would ensure that the wall posts which we would be posting on the brand’s Facebook page are an optimal mix of generic and brand related content ensuring that fans get value yet there is a subtle brand push.
• We would invite people on daily basis to join your brand page on Facebook. In case, you have provided us the database of your consumer, we send invites to them too on regular basis. If there is no database available, we send out the limited number of direct Facebook invitations daily on your behalf, so that people can come and becomes your fan.
• We reach non-fans via our existing fans, by sharing shareable contents with them, engaging them in polls, quizzes, contests, photos, videos, post / note / photo tagging, etc., or directly via participating in forums/communities where target groups can be found. Cross-leveraging other platforms like Twitter / YouTube etc., to put out the Facebook link to non-fans.
• We would also identify the influencers and reach out to them and try to invite them to your Facebook page for brand endorsement on these platforms.
• The Twitter account of the brand would be furbished with relevant information like bio, background graphics, link to the website, etc.
• We would build the Twitter following by identifying the TG and building a community around. We would seed conversations to interact with them and participate in various relevant conversations on your behalf.
• Please note, generally, 80% of the communication for your brand would be done on general topics and 20% would be brand specific.
• We would ensure that we are tweeting information or content which your followers find useful and engaging. We would also re-tweet messages of your followers, to ensure that we get highlighted and their followers can see us.
• To increase your followers, we would constantly reach out to new followers to make new followers. We would also identify influencers and reach out to them, build a rapport with them and participate with them in various relevant conversations. Again this ensures that his followers, who
are not presently following us, get to see our tweets.
Search Engine Marketing / Google Adwords / Pay Per Click
1. Reach people who are specifically searching for your information and products
2. Receive immediate and detailed feedback on performance of campaign
3. Reach thousands of potential customers within minutes
What we specialize into
Search Engine Optimization (SEO)
1. Reach people who are specifically seeking your information and products
2. Investment in SEO provides on-going streams of relevant website traffic
Social Media Marketing / Optimization (SMM / SMO)
Social Media Marketing / Optimization (SMM / SMO)
Social Media Marketing / Optimization (SMM / SMO)
• Video Intros like television shows• Voiceovers• Jingle Videos
Advertising Networks
• Be on more than 4800000 portals in India at one Go.
• Huge Visibility
• Per Lead model available
• Easy Reports
• Huge Audience
• Tailormade Budgets
