January 2013

2

Produced by

The Next Generation is already here…

This is the fourteenth in a series of presentations showing that the next generation of media is already here, based on news items from October – December 2012

See all presentations at http://www.slideshare.net/NextGenerationMedia

3

Produced by

The Next Generation is… - Technology transforming media - Content, commerce & convergence - Social everywhere

4

Produced by

Including - - Mobile - >50m pics a day shared on Snapchat - Content – 10% of the films at Sundance were funded through Kickstarter - Technology – McDonalds China have an Angry Birds game that can only be played in store - Social media – 5 of the 10 most followed people on Instagram are Kardashians - Effectiveness – Chinese consumers spent $4.8bn online in just one day

4.3 billion people have 6.4 billion mobile subscriptions

Over 60% of the world’s population now has a phone, with 75% of the growth in the last 12 months coming in Asia, and Africa. 40% of phones sold in 2012 were smartphones

Source: Data from Ericsson, reported by VentureBeat, 23rd November 2012 http://venturebeat.com/2012/11/23/ericssons-massive-mobile-report-6-4b-global-cellular-plans-75-of-all-new-phones-in-asia-and-africa/#8kROlwb2G9rIRwvF.99

6

3 times as many smartphones as PCs shipped in China in Q3

Over 60 million smartphones were shipped in China in July – September 2012, compared to under 20 million PCs. This was helped by a new wave of handsets that cost less than $150

Source: Data from IDC, 7th December 2012 http://www.idc.com/getdoc.jsp?containerId=prHK23847912#.UMsV_eSyWFX

7

75% of Chinese internet users connect over mobile

New figures announced by China’s official body CNNIC reveal that there are 564m internet users in total in December 2012, and 420m (75%) of them connect at some point by mobile, up from 69% of users in December 2011

Source: CNNIC via Marbridge Daily, 15th January 2013 http://www.marbridgeconsulting.com/marbridgedaily/2013-01-15/article/62686/chinas_internet_user_base_hits_564_mln_in_2012

8

Tencent is rumoured to account for over 40% of China Mobile’s data traffic

We’d love to see similar figures for Facebook and Western mobile networks!

Source: Sohu IT, via Marbridge Daily, 28th December 2012 http://www.marbridgeconsulting.com/marbridgedaily/2012-12-31/article/62269/rumor_china_mobile_tencent_discuss_traffic_usage_revenue_share

9

British kids migrate to smartphones at about eleven

Data from Ofcom shows that at eleven the number of kids with smartphones starts to exceed the number with feature phones, and grows sharply from this point

Source: Data from Ofcom, 23rd October 2012 http://digital-stats.blogspot.co.uk/2012/10/ownership-of-mobile-phones-by-kids-in.html

10

More than 50% of online activity on Christmas Day in the UK was on mobile or tablet

It’s a bit of a convoluted metric (it means that more than 50% of actions carried out online, rather than users or page views) but it shows how much mobile is now part of the internet experience

Source: Data from Mixpanel, reported by The Next Web, 27thh December 2012 http://thenextweb.com/insider/2012/12/27/christmas-day-mixpanel-study-more-online-activity-on-mobile-devices/

11

$25bn worth of purchases were made on mobile phones in the US in 2012

Mobile commerce is really taking off in the US, with an 81% year on year growth, and now accounts for 11% of all ecommerce

Source: Data from eMarketer, reported by the New York Times, 9th January 2013 http://bits.blogs.nytimes.com/2013/01/09/do-people-actually-shop-on-phones-the-answer-is-decidedly-yes/

12

eBay & Paypal both saw new records for mobile usage at Black Friday

23rd November was a huge day for mobile payments in the US with eBay saying the value of sales was up 150%, and Paypal 193%

Source: Mobile Marketing Magazine, November 2012 http://mobilemarketingmagazine.com/content/ebay-paypal-enjoy-record-breaking-black-friday

13

Mobile accounts for more than 20% of Orbitz hotel bookings

Mobile hotel booking is taking off. While it’s 20% of all bookings, for short term booking mobile are much higher – 60-65% of mobile bookings are for rooms the same day

Source: Clickz, 12th November 2012 http://www.clickz.com/clickz/news/2224271/smartphones-account-for-one-in-five-hotel-bookings-on-orbitz

14

40 billion apps have been downloaded from the Apple App Store

The first billion app downloads from iTunes took 9 months; the 40th took two weeks

Source: Data from Apple, 7th January 2013, with old data compiled by us http://digital-stats.blogspot.co.uk/2013/01/40-billion-apps-have-been-downloaded.html

15

More than 50m photos a day are shared on Snapchat

Snapchat, the photo app that makes photos disappear after viewing, has risen through stealth to this position, mainly because it seems to be mainly popular with teens

Source: Snapchat blog, 14th December 2012 http://blog.snapchat.com/post/37898594536/our-biggest-update-yet-v4-0-phantom

16

eBay’s mobile-centric Pop-up Shop in London

eBay opened a pop-up shop made of shipping containers in London in the final weekend of November. No physical goods were on sale, but visitors could shop on their phones with the eBay app, and see products using augmented reality

See it here: http://www.youtube.com/watch?v=beo67HhNTgw

17

18

10% of the films at Sundance in 2012 were funded through Kickstarter

Source: Stats from Kickstarter, published 8th January 2013 http://www.kickstarter.com/year/2012

19

Kickstarter is an astonishing success story. It was only founded in 2009, but in 2012 320 million was raised to fund over 18,000 projects, including 63 films that were released in cinemas

Gangnam Style is the first video to hit one billion views on YouTube

Source: YouTube blog, 21st December 2012 http://digital-stats.blogspot.co.uk/2012/12/gangnam-style-by-psy-is-first-video-to.html

20

Gangnam Style was only uploaded in July 2012, but within 5 months it became the first video to have more than one billion views. It’s now had 1.2 billion

Asos #BestNightEver

See it here: http://www.asos.com/Best-Night-Ever/Cat/pgehtml.aspx?cid=16480

21

The new Asos campaign let people watch the video, change channel, shop the items she’s wearing, and pin the looks to Pinterest

Target bought all the breaks for Revenge, using ads featuring the Revenge cast

Find out more: http://adage.com/article/media/target-buys-ad-time-sunday-s-revenge/238226/

22

Target & Neiman Marcus achieved a first in the US in November. Not only did they buy all the ads in the final episode of Revenge, but they cast the stars of the show in the ads too

‘Peel away’ outdoor ad for Burt’s Bees

See it here: http://www.youtube.com/watch?v=wruYxgj79cI

23

The ad featured hundreds of sticky coupons that people could peel off and use

Duracell helped out after Sandy by providing free charging

Read about it: http://www.businessinsider.com/companies-hurricane-sandy-good-deeds-inspiring-2012-11?op=1

24

The battery company gained lots of kudos by being quick off the mark and offering mobile recharging, free wifi and free batteries to people affected by hurricane Sandy

Bodyform respond to Richard

Reach Richard’s post: https://www.facebook.com/Bodyform/posts/10151186887359324 See the video: http://youtu.be/Bpy75q2DDow

25

When Richard posted a sarcastic comment on Bodyform’s Facebook page, he didn’t know that they’d respond in the same spirit. The video was produced within a week, and has had over three million views in 3 months

O2 speak the same language as their customers…

See the tweets: http://www.huffingtonpost.co.uk/2012/10/11/o2-twitter-uses-street-sl_n_1959059.html?view=print

26

When an O2 user tweeted about problems with his broadband, O2 responded in the same style (having first verified that he was probably trying to be funny)

Axe / Lynx use 3D glasses in a very innovative way

See it here: http://youtu.be/yyCTUrGBmyk

27

Put on some blue and red 3D glasses, and then close your left eye or your right eye to see two different stories

A billion dollar company is founded in Silicon Valley every three months

29

It’s an amazing stat, but it’s true. On average in the last ten years, 4 software companies worth a billion dollars are created every year. For example 2008 had Airbnb, Yammer, Groupon and Pinterest

Source: Blog post by Min Ming, 12th November 2012, verifying a quote from Ron Conway http://blog.minming.net/post/35553963889/a-billion-dollar-software-tech-company-is-founded-every

Some levels of Chinese McDonald’s Angry Birds game can only be played in McDonald’s

30

This could be the future of mobile gaming – special levels that can only be played in specific locations. A great bit of innovation by McDonalds and Angry Birds

Find out more: http://adage.com/article/creativity-pick-of-the-day/mcdonald-s-china-partners-angry-birds-special-edition-gameplay/237906/

Chevy + Siri

31

Siri is coming to your car. From early 2013 some models of the Chevrolet Spark and Sonic will integrate Siri to perform some tasks either in the car, for example in operating the entertainment system, or sending text messages

Source: Press release from General Motors, 27th November 2012 http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Nov/laas/1127-gm-siri.html

Over half of Facebook & Twitter’s US users access via mobile

New data shows that in September 2012 Facebook had 179 million visitors, 92m of whom sometimes accessed via mobile; for Twitter it was 57m and 30m

Source: Data from comScore, 29th November 2012 http://www.comscore.com/Insights/Press_Releases/2012/11/comScore_Announces_Beta_Release_of_Media_Metrix_Multi-Platform

33

Facebook gets 14% of its ad revenue from mobile

Facebook only allowed advertising on mobile users’ news feeds in February, but already it’s providing 14% of ad revenues. Rumours has it that it may have now grown to 20%

Source: Data from Facebook, reported by Reuters, 24th October 2012 http://uk.reuters.com/article/2012/10/24/us-facebook-results-idUKBRE89M1D820121024

34

There is a strong correlation between engagement & reach on Facebook

Engagement drives reach (0.86 correlation), but frequency doesn’t (0.22). So to get more reach in the age of Edgerank, focus on creating really engaging content

Source: Research by iProspect, cited in a blog post, 24th October 2012 http://www.iprospect.co.uk/blog/featured/quality-not-quantity-reigns-on-facebook.html

35

40% of Tweets at prime time in the UK are about TV

No wonder so many of the trending topics in the UK are about TV. It’s become a good indication of interest – for example James Arthur’s songs at the X Factor final generated the most Tweets; he then went on to win the competition

Source: Research from Twitter, reported by The Verge, 10th January 2013 http://www.theverge.com/2013/1/10/3861954/twitter-uk-study-real-time-television-ads

36

The social TV leaderboard

SecondSynch now shows which UK TV shows generate the most discussion on Twitter, with data going back 14 days

See it here: http://secondsync.com/leaderboard.html

37

Obama’s celebration tweet was the most retweeted ever; his celebration photo was the most liked ever

The re-election set records on both Twitter and Facebook

Sources: Twitter blog, 6th November 2012, All Facebook, 7th November 2012 http://blog.twitter.com/2012/11/election-night-2012.html http://allfacebook.com/post-election-insights_b104039

38

5 of the 10 most followed people on Instagram are Kardashians

Kim, Khloe & Kourtney, plus half-siblings Kendall and Kylie Jenner. Rob Kardashian is number 15. It’s certainly not just a service for hipsters any more

Source: Digital Stats, 13th January 2013 http://digital-stats.blogspot.co.uk/2013/01/5-of-10-most-followed-accounts-on.html

39

40

Chinese consumers spent $4.8 billion online on Singles Day 2012

11/11 is singles day in China (all the ones – get it?), and has become the world’s most popular day for ecommerce. In 2012 $4.8 billion was spent online, including $3 bn on Alibaba sites

Source: Associated Press / Huffington Post, 12th November 2012 http://www.huffingtonpost.com/2012/11/11/singles-day-2012-china_n_2111898.html

41

Call of Duty: Black Ops II generated $1 billion in sales in 15 days

This means that the game hit the $1 billion mark 2 days earlier than the film Avatar did in 2009, and one day earlier than the previous Call of Duty game did in 2011

Source: AdAge, 5th December 2012 http://adage.com/article/media/call-duty-reaches-1-billion-faster-avatar/238627/

42

Americans spent $5.5 billion on Small Business Saturday 2012

Amex’s Small Business Saturday initiative is really driving sales. Even though the initiative is only 2 years old consumer awareness is already 67%

Source: Research by National Federation of Independent Business and American Express, reported by the New York Business Journal, 27th November 2012 http://www.bizjournals.com/newyork/news/2012/11/27/consumers-spent-55-billion-during.html

43

Cyber Monday in the US was the heaviest online shopping day on record

The heaviest ever ecommerce day in the US was 26th November 2012: $1.465bn spent in the US in 24 hours, up from $1.251 in 2011

Source: Data from comScore, 4th December 2012 http://www.comscoredatamine.com/2012/12/cyber-monday-by-the-numbers/

44

Boxing Day was the biggest day ever for ecommerce in the UK

According to Experian, UK shoppers made 113 million visits to eCommerce sites, an increase of 17% from 2011.

Source: Data from Experian, reported by Econsultancy, 2nd January 2013 http://econsultancy.com/uk/blog/11411-boxing-day-was-the-busiest-day-ever-for-ecommerce-in-the-uk-report

45

Projecteo – a mini projector for Instagram pictures

This cute toy hit its funding target within days, and finished off with nearly five times the original target

See it here: http://www.kickstarter.com/projects/1209578799/projecteo-the-tiny-instagram-projector

46

More information: dan.calladine@aemedia.com