Next Generation Media Quarterly - January 2010
41
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This is the second in a series of presentations using statistics and stories to show how the media world is evolving from day to day.Written by Dan Calladine, Head of Media Futures, Carat Global Managementdan.calladine[at]carat.comwww.carat.comwww.vizeum.comwww.isobar.netwww.aemedia.com
Transcript of Next Generation Media Quarterly - January 2010
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The Next generation is…
- technology transforming
media
- Content accessible anywhere
- people in control
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Next
Generation
People
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Next
Generation
People
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80% of Americans use the internet, and each
spends an average of 13 hours a week online
5
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Generation
People
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72% of mums in the UK are on Facebook
6
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Generation
People
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>70% of European kids aged 8-14 said that
gaming is their most common use of the internet
7
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Generation
People
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One in Five teenagers in the US share
passwords as a way to build trust and
foster romance
8
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Next
Generation
Mobile
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Morgan Stanley’s brilliant presentation on the
state of the internet
10
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Generation
Mobile
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Google’s acquisition of AdMob shows that
mobile media has arrived
11
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Generation
Mobile
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Only 20% of iPhone apps are actively used
12
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Generation
Mobile
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Google launches Goggles - picture-based search
from a mobile phone
13
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Generation
Mobile
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Local venues start to market through
Foursquare
14
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Generation
Mobile
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Brightkite launches Augmented Reality
advertising
15
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Generation
Mobile
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Next
Generation
Technology
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Amazon’s Kindle finally goes on sale outside
the US
17
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Generation
Technology
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Google Wave launches –to general bafflement
18
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Generation
Technology
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Each school child in Uruguay is to be given a
laptop
19
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Generation
Technology
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Access to broadband is to become a legal right
in Finland
20
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Generation
Content
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Next Generation
Content
Next
Generation
Content
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40% of music sales in the US in 2009 were
digital downloads
22
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Generation
Content
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Modern Warfare 2 sold 4.7 million copies in
the first day in the US and UK alone
23
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Generation
Content
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Apple bought music streaming site Lala
24
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Generation
Content
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YouTube served 10 million live streams of U2’s gig in Pasadena
25
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Generation
Content
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Nokia Signpost in London controlled by Ovi
users
26
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Generation
Content
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Spanish football fans give blood for their
team
27
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Generation
Content
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Design and build your own Lego Valentine’s
Day card
28
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Generation
Content
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Next
Generation
Social Media
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Social network usage grows in China
30
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Generation
Social Media
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Nike turned twitter red for World Aids Day
31
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Generation
Social Media
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Around 25 million tweets are posted each day
32
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Generation
Social Media
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Nearly 2m logged into Facebook through Xbox
Live in the first week
33
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Social Media
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It’s much quicker to share on twitter than on
34
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Generation
Content
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Next
Generation
Effectiveness
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Facebook claim that ads on their site can be
more effective than on Google
36
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Generation
Effectiveness
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Pizza Hut generated $1m in orders in 3
months from their mobile apps
37
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Generation
Effectiveness
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Ebay sold 1.5m items through their mobile app
over Christmas 2009
38
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Generation
Effectiveness
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Paranormal Activity found its audience
though the gig booking site Eventful
39
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Generation
Effectiveness
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New Moon’s Success was predicted by analysing
twitter buzz
40
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Generation
Effectiveness
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@
Next
Generation
Effectiveness
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