Newspaper Coverage Report

University CommunicationsMay 9, 2011

Newspaper Coverage Report

Newspaper coverage analysis
Media reporting searched via LexisNexis and Tribune databases Should be viewed solely as directional and for comparative purposes Does not reflect the quality of media reporting Schools comparedIllinois Wesleyan, Illinois State and AugustanaKalamazoo College and Western Michigan Newspapers examinedPantagraph, Tribune, Sun-Times, Daily Herald and Kalamazoo Gazette

Observations
IWU is very competitive with ISU in terms of Pantagraph coverageOverall, both schools have seen coverage decline about 20% over the past 10 years, which is likely due to less local news reporting in generalFor perspective, Kalamazoo College does not get near the coverage we do in a very similar situationIWU has very good share of news mentions in Chicago Very competitive with ISU in all papersMuch better than Augie in all papersAthletics drives the Chicago coverage

Competing well in the Pantagraph

Pantagraph mentions
Source: LexisNexis

Chart1

11922233

11372207

12481924

11101829

10621873

8031315

8681634

9291679

10501705

9631657

360528

IWU

ISU

Sheet1

IWUISUSeries 3

2001119222332

2002113722073

2003124819245

200411101829

200510621873

20068031315

20078681634

20089291679

200910501705

20109631657

2011YTD360528

Wesleyan does better than K-College
Kalamazoo Gazette mentions
Source: LexisNexis

Chart1

5382081

4602088

5702106

4172005

3771987

K-College

WMU

Sheet1

K-CollegeWMUSeries 3

200653820812

200746020882

200857021063

200941720055

20103771987

To resize chart data range, drag lower right corner of range.

Competitive share in Sun-Times

Sun-Times mentions
Source: LexisNexis

Chart1

51433508

415410504

48592376

444710410

64532420

10111117

IWU

ISU

Augustana

Northwestern

Sheet1

IWUISUAugustanaNorthwestern

200651433508

2007415410504

200848592376

2009444710410

201064532420

2011YTD10111117

20014.32.42

20022.54.42

20033.51.83

20044.52.85

2005

Very competitive in Tribune
Source: Chicago Tribune
Chicago Tribune mentions

Chart1

762

7102

873

1194

574

3112

IWU

ISU

Augustana

Sheet1

IWUISUAugustana

2006762

20077102

2008873

20091194

2010574

211YTD3112

To resize chart data range, drag lower right corner of range.

Very competitive in Daily Herald

Daily Herald mentions
Source: LexisNexis

Chart1

11316859

10515059

12116571

9914352

11618158

356812

IWU

ISU

Augustana

Sheet1

IWUISUAugustana

200611316859

200710515059

200812116571

20099914352

201011618158

2011YTD356812

To resize chart data range, drag lower right corner of range.