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A RESEARCH REPORT ON

MARKET ANALYSIS AND READING CRITERIA

SANJ SAMACHAR

(For Partial Fulfillm!t of M"A#

Su$mitt% "&' Gui%% "&'

PARAKHIYA VASANTKUMAR R. Mr. AKHILESH SHUKLA

M"A Sm)trI* (A))t+ L,turr#

Su$mitt% To'

K.N.V. INSTITUTE OF BUSINESS MANAGEMENT

(Affiliat% to Saura)-tra .!i/r)it&0 Ra12ot#

"3H K-ira)ara Poli, Statio!

Kala/a% Roa%0 Mto%a0 Ra12ot456664

BATCH:-

76687696

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PREFACE

I! to%a&:) ra of ,utt-roat ,om;titio! ""A) a!% M"A) ar )ur to -a/ a! %

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DECLARATION

I0 t- u!%r)i

I!)titut of "u)i!)) Ma!aPARAKHIYA *ASANTK.MAR R+B

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ACKNOWLEDGEMENTS

I am fli!<

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CONTENT

SR.NO

. TOPICS PAGE NO.

9 INTROD.CTION OF AD*ERTISING 9

Ma!i!< 4

Dfi!itio!

T&;) of A%/rti)i!<

Hi)tor& 97

A%/rti)i!< A

T- Stu%& Of T-orti,al "a,2

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S.GGESTION AND FINDINGS

8 CONCL.SION 6

"I"LIOGRAPHY 9

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INTRODUCTION

OF

ADVERTISING

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ADVERTISING

INTROD.CTION

A%/rti)i!< i) a form of ,ommu!i,atio! =-o) ;ur;o) i) to i!form ;ot!tial ,u)tomr)

a$out ;ro%u,t) a!% )r/i,) a!% -o= to o$tai! a!% u) t-m+ Ma!& a%/rti)m!t) ar al)o

%)i

,ratio! a!% ri!for,m!t of $ra!% ima

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A%/rti)i!< );!%i!< -a) i!,ra)% %ramati,all& i! r,!t &ar)+ I! t- .!it% Stat) alo! i!

76650 );!%i!< o! a%/rti)i!< ra,-% 9 $illio!0 r;ort% TNS M%ia I!tlli

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D#)i'i*i+'

O! %fi!itio! of a%/rti)i!< i)' A%/rti)i!< i) t- !o!;r)o!al ,ommu!i,atio! of

i!formatio! u)uall& ;ai% for a!% u)uall& ;r)ua)i/ i! !atur a$out ;ro%u,t)0 )r/i,) or i%a)

$& i%!tifi% );o!)or) t-rou

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T,#$ +) &/#r*i$i'(

0. Pri'* A/#r*i$i'( 1 N#2$r$3 M&(&4i'#$3 Br+5!%r#$3 F"i#r$

T- ;ri!t m%ia -a/ al=a&) $! a ;o;ular a%/rti)i!< m%ium+ A%/rti)i!< ;ro%u,t) /ia

!=);a;r) or mai!) i) a ,ommo! ;ra,ti,+ I! a%%itio! to t-i)0 t- ;ri!t m%ia al)o offr)

o;tio!) li2 ;romotio!al $ro,-ur) a!% flir) for a%/rti)i!< ;ur;o))+ Oft! t- !=);a;r)

a!% t- mai!) )ll t- a%/rti)i!< );a, a,,or%i!< to t- ara o,,u;i% $& t-

a%/rti)m!t0 t- ;o)itio! of t- a%/rti)m!t (fro!t ;a

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8. Br+&5&$* &/#r*i$i'( 1 T#"#/i$i+'3 R&i+ &' *!# I'*#r'#*

"roa%,a)t a%/rti)i!< i) a /r& ;o;ular a%/rti)i!< m%ium t-at ,o!)titut) of )/ral

$ra!,-) li2 tl/i)io!0 ra%io or t- I!tr!t+ Tl/i)io! a%/rti)m!t) -a/ $! /r&

;o;ular /r )i!, t-& -a/ $! i!tro%u,%+ T- ,o)t of tl/i)io! a%/rti)i!< oft!

%;!%) o! t- %uratio! of t- a%/rti)m!t0 t- tim of $roa%,a)t (;rim tim3;a2 tim#0

a!% of ,our) t- ;o;ularit& of t- tl/i)io! ,-a!!l o! =-i,- t- a%/rti)m!t i)

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a!% Ki!

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The Features of Advertising

9+ T- fa,t t-at it i) a ;ai% form: of ;r)!tatio! m;-a)i):) t-at a%/rti)i!< );a, or

tim mu)t $ ;ur,-a)%

7+ It) !o! ;r)o!al !atur m;-a)i):) t- fa,t t-at it i) !ot a %ir,t or ;r)o!ali>%

;r)!tatio! to o! i!%i/i%ual $ut to t- ma)))

4+ Pr)!tatio! )i

+ Promotio! i!%i,at) t- o$1,ti/ of a%/rti)i!< a!%

+ I%!tifi% );o!)or rfr) to t- i%!tifi,atio! of t- $ra!% or t- a%/rti)r t-at i)

,ommu!i,ati!