New social media trends 2015

New Social Media Trends

@DreamBankMSN | February 24, 2015

Collin Kromke | Tom Buchheim

#DreamBank | @CollinKromke | @TomBuchheim

Agenda

The Free Ride is OVER (But Don’t Panic)

Own Your Digital Space

Be Visual (It’s Easier Than Ever)

Test Social Shopping Tools

Get Personal

Listen More Than You Talk

Q & A

New Social Media Trends


Facebook ZERO

Source: 2014 Social@Ogilvy report

http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/





1. Reward high-quality content

2. Clean up News Feed “spam”

Facebook ZERO

Source: Facebook for Business

https://www.facebook.com/business/news/News-Feed-FYI-Showing-More-High-Quality-Content


Facebook ZERO

• Diminishing reach • Diminishing value?


500 million tweets per day

6,000 tweets per second

Twitter Reality Check

Source: Internet Live Stats

http://www.internetlivestats.com/twitter-statistics/


Twitter Reality Check


Social media platforms are ADVERTISING platforms.

Post relevant, timely content.

Redirect budget to social media advertising.

Use targeting tools to maximize investment.

Trend: The Free Ride is Over


Acquire customers with your blog


HubSpot State of Inbound, 2014

Daily = 82% Monthly = 57%

• If your business isn’t blogging regularly, prepare to be left behind.

• Blog content MUST provide value.

http://offers.hubspot.com/2014-state-of-inbound




Mobile optimized – or forget it


Mobile is no longer a secondary channel. It is fast becoming the first-choice.


Mobile optimized – or forget it


27% of consumers will leave a site if it is not mobile-optimized.

ExactTarget, 2014 Mobile Behavior Report


Don’t overlook good old email


• Build your list and maintain it. • Track open rates and click rates. • Email content MUST provide value. • Email can be social.

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.

eMarketer


“We’re committed to making Facebook the best place to share, discover and watch videos, and we’ll keep listening to feedback to improve video on Facebook.” - Fidji Simo, Facebook Product Management Director, Video

Trend: Prepare to Be Visual

*Source: FB Newsroom

http://newsroom.fb.com/news/2014/09/the-latest-on-facebook-video/



*Source: Socialbakers data of pages from October 2014 – February 2015.

http://www.businessinsider.com/facebook-photos-worst-for-organic-reach-socialbakers-video-text-2015-2




Link and text-only organic reach averages of 5.3% and 5.8%, respectively.

Photos have the lowest organic reach (3.7%).

Videos garner an average organic reach of 8.7%.


*Source: Socialbakers data of pages from October 2014 – February 2015.





Instagram was the fastest-growing social network in 2014.

More active users than Twitter.

Younger demographic.



“It’s based on our lifestyle so people are excited to share our Instagram feed with their followers.” - Leslie McNeilly of Camp Brand Goods



Call-to-Action Button on Facebook Page

Trend: Social Shopping



7 different calls to action available: • Shop Now • Sign Up • Contact Us • Book Now • Watch Video • Use App • Play Game


Twitter testing Buy Button



Tumblr Buy Button


Pinterest Buy Button


Twitter cards


Summary Card

App Card


Other Twitter cards

Photo Card

Gallery Card

Product Card


Player Card


Consumers use social media to research you (and your business).

Optimize personal social media accounts.

Connect with potential customers/clients – personally.

Sprinkle in business-related content across your personal accounts.

Be a real person.

Trend: Get Personal on Social Media


Overcome the algorithm.

Personal Facebook accounts get better reach than Pages.

People are more inclined to follow a person.

But, keep personal stuff personal.



Share longer-form ideas on a blog or the new LinkedIn Publisher platform.

Showcase your thought leadership to friends, family and business contacts.



Empower your employees.



LESS

Talking

Broadcasting

Pitching products

Community Before Commerce

MORE

Listening

Engaging

Informing

Relating

Entertaining


Community Before Commerce

It’s not about YOU. It’s about THEM.

If there’s NO community, there’s no need to be there.

Broadcasting

Engaging


Follow @DreamBankMSN on Twitter.

Connect on Facebook at Facebook.com/DreamBankMadison.

Shameless Promotion


Thank you!

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QUESTIONS

New social media trends 2015

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