Effective weight loss with exercise and Weightloss Green Store Tea!
New retail store Concept, tea store chain By Manpreet singh Digital
14
RMS Group PPt Heena Chyya Shiveen Manpreet T-PoG Your World In Your Cup New retail Store
-
Upload
manpreet-singh-digital -
Category
Business
-
view
1.093 -
download
1
description
This is a presentation for opening a new retail store, based on the concepts learned in retail management. We want to open a new concept Tea store chain by manpreet singh digital For Detail Business Plan document, Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept-tea-store-chain-by-manpreet-singh-digital-36286556
Transcript of New retail store Concept, tea store chain By Manpreet singh Digital
RMS Group PPt
HeenaChyyaShiveenManpreet
T-PoG
Your World In Your Cup
New retail Store
Your World In Your CupTo Provide an overall experience in a safe & Cool environment with a
youthful Ambience. Because a lot can happen on a tea
CONCEPT OF THE STORE
A Place to have
tea with a relax mind.
A Place where everyone can freely sit and have tea calmlyNo one feels embarrassed [females feel it at chai Ki ghumti]Safe, happening, artistic and entertaining environmentAll type of tea’s, in all kind of tastes with all tea time snacks
Market Sizing & Opportunity
Population13.9 lacs
Khandwa
46 % Youth(20-38Yrs)
48% MIG/HIG@25 Rs./person/Day
7,67,000 Rs/dayT.A.M
3 K.m
.
30 Colleges & Offices
30,000 Kg Monthly Tea consumption
6000*25 = Rs.1.5 Lacs daily
50,000/Day
STORE DESIGN
kitchen
Kerala
Assam
kashmir
Customer wall
karaoke
Smoking zone
Ground Floor A/C
First Floor open(sunrise, sunset & MOONLIGHT view)
Book Keeping shelves
en
tran
ce
counter
Daily Dlvry.
From Farm in Darjeeling
Apt frequency
Monthly From
amazon
Storage in The shop Itself
Our Operations
Segmentation and Targeting For all
couples
College students
Hangout
groups
working professionals
Hangout
groups
couples
TG
Late night
workers
Age: 20-30Income: Mid/HighGender: M/F
Age: 16-24Income: Low/MidGender: M/F
High price
Low price
Low Indulgence High Indulgence
3 starHotels
Local Tea Gumthis
Restaurents
Sweet Shops
Marketing mix
Deshi
videsh
i
snacks
chai
toast
Sandwiche
sSUKH
A nasht
a
Rolls
Potential Product:
Female drivers and Speed
Control Alerts
Augmented Product:Safety, Comfort, karaoke and free reading novels
Expected product:On Time Service,
Quality ,ambience and Trust
Actual Product:Tea and snacks
Core Service:Experience
Product
MERCHANDISE
OFFERING
PROMOTION
COLLEGES &
BUSINESS PLAZAS
YOUR WORLD IN YOUR CUP
• Milk man• Bakeries• Wholesale
grocery stores
• Workers
• Preparing Tea and snacks
• Managing inventory
• Chef• Workers• Ambience
• on time service
• Karaoke• Free
reading novel
• Different kinds of tea
• Different enviroments
• Raw material• Logistics • Maintainence
• Personal attention
• Fast service
• Customer care website• Physical
Store• Web/
Mobile
• College students
• Office People
• Youth Crowd
• Food & Beverages• Private label Tea sales,• Displays of Tea companies
Thank You
