1. 1. 1 Adriana Germilli Ryan Drew experiencing tea
2. 2. tea is hot
3. 3. 3 2ndMOST CONSUMED DRINK ON THE PLANET MARKET SIZE IN BILLION U.S. DOLLARS SIZE OF THE GLOBAL TEA BEVERAGE MARKET FROM 2013-2021 (IN U.S. DOLLARS)* Source: statista.com
4. 4. customer experience
5. 5. 5 PRODUCT DRIVEN HYBRID EXPERIENCE DRIVEN HAVING FOR SELF ONLY USUALLY VISIBLE TO OTHERS FOR THE MID-LONG TERM BEING OFTEN WITH OTHERS NOT ALWAYS VISIBLE INSTANT PLEASURE from product to experience
6. 6. 6 Source: St Louis Fed
7. 7. 7 SPENDING ON EXPERIENCES AND HOUSEHOLD NECESSITIES AS A PERCENT OF CONSUMPTION Source: HSBC and Bureau of Economic Analysis Data
8. 8. changing the tea game
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12. 12. going online
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14. 14. 20 GET TO KNOW YOUR CUSTOMER
15. 15. 21 AWARENESS FAMILIARITY CONSIDERATION PURCHASE LOYALTY
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17. 17. 23 % ALREADY USING ONLINE GROCERY ORDERING % WILLING TO USE ONLINE GROCERY ORDERING not all consumers are willing to shop online Source: Nielsen
18. 18. 24 HIGHER AOV 52% MORE FREQUENT 2X HIGHER LTV 3X multi-channel customers have more value
19. 19. know your channel
20. 20. 26 DIGITAL IN-STORE EXPERIENCE use your channel well
21. 21. 27 KNOW YOUR CUSTOMER TRANSACTIONAL DATA SURVEYS GOOGLE ANALYTICS SOCIAL MEDIA
22. 22. 28 OF ALL CUSTOMERS WHO TRANSACT IN THE BM CHANNEL, VISITED THE WEBSITE FIRST OF ALL CUSTOMERS WHO VISITED THE WEBSITE AND TRANSACTED, CHOSE THE BM CHANNEL TO DO SO the power of pre-shopping
23. 23. what does this mean for content?
24. 24. 30 CONTENT HISTORICAL SEARCH INDUSTRY TRENDS CULTURE SOCIAL GOOGLE TRENDS
25. 25. 31 power up Get a healthy boost of energy from stoneground matcha. W H I S K I T Free shipping with orders over $50 Three free tea samples with every order Window Homepage Banner Display Ad
26. 26. 32 Window Homepage BannerDisplay Ad Product Page Social Media Blog
27. 27. happiness halo (quote) Sometimes the best discoveries are the result of simple observations Dr. Seyed Reza Agha Seyed Hosseini
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