New Facebook Advertising Changesfbadvertisingsecrets.com › wp-content › uploads › 2015 › 11...
Transcript of New Facebook Advertising Changesfbadvertisingsecrets.com › wp-content › uploads › 2015 › 11...
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New Facebook Advertising Changes: How to Get More LEADS and Cheaper
CLICKS with Facebook Ads
with Andrea Vahl
@andreavahl
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ABOUT ME Co-author of Facebook Marketing All-in-One for Dummies
Community Manager for Social Media Examiner for 2 years
Lead Instructor at FBInfluence
Cofounder of Social Media Manager School
Grandma Mary @GrandmaMaryShow
Andrea Vahl @AndreaVahl
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Here’s What You’ll Learn. . .
• What’s new in Facebook Advertising and what you need to pay attention to
• The EXACT steps you need to get leads from Facebook
• When to use Boosted Posts and when NOT to
• How to read the Facebook Ad reports so you aren’t wasting money!
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What’s new
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Carousel Ads (multiple images and links)
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Instagram Placement - New
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Adding Instagram Placement
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Instagram Placement – Separate Ad
• Use square image
• Separate budget for testing
• Tailor message just for Instagram
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Lead Generation Ads
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Lead Generation Ads
• Setup in Power Editor
• Mobile devices only
• 2-click signup
• Uses Facebook data
• Get a .csv file to download
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Results
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Local Awareness Ads
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Reach people near you now
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How to Get Leads and Sales from Facebook in 4 Steps
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The 4-Step Leads and Sales Process
1) Offer a Freebie
2) E-mail Signup
3) Develop a Facebook Ad Plan
4) Build Superfans and Sell through E-mail
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Social Media Coach, Speaker & Strategist
Offer a Freebie
E-mail Signup Create a
Facebook Ad Plan
Build Super Fans and Sell
through E-mail
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Ty p i c a l l y e v e r y o n e s h o u l d f o c u s M O S T LY o n g r o w i n g t h e i r l i s t b y o f f e r i n g a f r e e b i e w i t h F a c e b o o k A d s r a t h e r t h a n s t r a i g h t t o a s a l e s p a g e . T h e n u s e y o u r e - m a i l s e q u e n c e t o t h e n b u i l d t r u s t a n d m a k e a s a l e s o f f e r.
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When you have a good offer,
your Facebook Ad can go viral
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Giveaway Ideas • eBook
• training series delivered via email
• webinar
• audio session
• 3-part video series
• cheat sheet, guide or worksheet
• discount/promo code
• telesummit
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Landing Page is Crucial
• Match the promise
• Visually attractive
• Get to know you
• No distractions
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My Favorite Opt-In Page Tool
LeadPages andreavahl.com/leadpages
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One more critical element Targeting
Ads fail because they aren’t reaching the right people with the right message
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BIG MISTAKE: Using Boosted Posts when you
want Link Clicks
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Boosted Posts f rom your T imel ine are automat ica l ly opt imized for Page Post Engagement . I f yo u h ave a d i f fe re n t t r u e o b j e c t i ve ( i . e . E - m a i l o p t i n s o r w e b s i t e c l i c k s ) u s e t h e A d s M a n a g e r t o s e t u p a b e t t e r a d . B o o s t e d Po s t s a re p e r fe c t f o r re - e n g a g e m e n t o f y o u r c u r re n t Fa n s .
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How to Read Facebook Report (to turn off underperforming ads)
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Run reports and compare
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Watch the right stats
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Ad Reports default view
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Customize Columns
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Save and set as default
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The New Facebook Pixel
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A pixel is just a bit of code (also known as a script) that you put on your website that sends messages back to Facebook for tracking purposes. Each ad account only has one pixel code. You can install this pixel on multiple websites and then you can track those sites separately. But you always use the same code that is associated with your ads account.
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Copy and paste the code into the <head> </head> area of your website
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Website Conversions
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Website Conversions
First Install Facebook Pixel Then two methods of tracking: 1. Standard Events (extra line of code in the Pixel) 2. Custom Conversions (set up a “rule”)
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85 Leads 140 Website
Clicks Conversion rate =
61%!!
Facebook Ads can
send highly targeted traffic to your Page when done right!
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Can you see how powerful Facebook Ads are for your business
when done right?!
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Why Most People Fail with Facebook Ads
• Diving into the Facebook Advertising manager dashboard without knowing exactly how to use it
• Picking the wrong audience so that your ad is either ignored (or annoys people)
• Choosing a Facebook Ad model that won’t work for the business: going for likes when engagement would be better, aiming for sales when leads would be more profitable.
• Not Testing Enough: having an ad no-one sees, or spending too much money on the wrong ad (ouch!)
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Facebook. Advertising. Works. • Build highly-engaged Facebook communities where
people comment, rave about and share every day
• Attract a flood of new prospects to businesses
• Build engaged, high-quality lists of subscribers quickly (one of our members recently attracted 5,000 followers in just 5 months to a brand new page)
• Nurture that engagement and turn leads into profitable sales
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Special Offer Facebook Advertising Secrets Course
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Praise for FB Advertising Secrets
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Questions
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