New Capabilities Deck 12-18-09

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the home of Business Intelligence

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quality data expert analysis innovative deliverythe home of Business Intelligence

Consumer Consultancy Capabilities

Datamonitor's core Consumer Markets research covers all key fast moving consumer goods (FMCG) sectors



About Datamonitor

Datamonitor is the world’s leading provider of on-line data, analytic and forecasting platforms for key vertical sectors.

We help 6,000 of the world’s largest companies profit frombetter, more timely decisions.

Datamonitor has been awarded business Superbrand status

Datamonitor has offices in London, New York, San Francisco, Dubai, Tokyo, Hyderabad and Sydney

Datamonitor employs 1500 people including 750 analysts and specialist researchers

Datamonitor has a turnover in excess of $200m and is part of the Informa Group


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This is because we have a truly Global Research and Analysis footprint


Hyderabad, IndiaRahul Bhatia, Director of Research Operations

GLOBAL FIELD RESEARCH NETWORKField Network of over 400 Researchers in more than 90 Countries

Shanghai, ChinaJV with local Chinese market consultancy business

NORTH AMERICANeil Hendry, Vice President of Consulting, CM, FS, VT

Andrew Jerram , Director of Research New York

EUROPELondon

David Shaw, Director of Analysis

Neil Saunders, EU Director of Consulting, CM, FS, VT

Sydney, AustraliaDavid Kurtz, Head of Asia Pacific Research

Dubai, UAEDominic Sharp, Research Director, MENA



Valued by Brand Leaders


Energy

Financial ServicesAutomotive Consumer TechnologyHealthcare RetailEnergy



CORE CAPABILITIES

Our consultancy and research services center on 3 core areas of expertise:

1. Consumer trends and insights – identifying unmet needs and understanding consumer dynamics

2. New markets and opportunities – analyzing and spotting new market opportunities and understanding the competitive environment

3. NPD innovation – strategic gap analysis for new product opportunities and providing stimulus for ideation sessions for successful new innovation

We maximize the value of your information – nobody else can combine Consumer, Product and Market insights like Datamonitor!



Consumer trends and insights

• Trend frameworks: develop and refine an organizations’ trend tracking and thinking

– Structure and simplify the complexity of consumer thinking and behavior– Sort trends from fads - pick the winners– Capture emerging and evolving trends - meet consumers’ current and future needs

• Segment & need state analysis: refine targeting strategy and identify new opportunities

– In-depth understanding of specific consumer groups and needs– Refine and reinvigorate positioning, marketing communications and product development

• Occasion & location sizing: quantify the full consumer behavioural landscape in your market

– Segment market value by consumption occasion, location, need state and consumer group – Identify if your proposition is on-target and where new areas of expansion lie – Maximize revenue opportunities by better targeting established and emerging customer

behaviours



New markets and opportunities

• Market dynamics: evaluate marketplace risks and understand market structures– Region and category analysis of food, drink, personal care, home care and other consumer-

facing markets– Strengthen current market position through better strategic decisions and develop more

successful market entry strategies

• Market Opportunity: comprehensive view of the state of the market Understanding trends that will shape the CPG industry

Forecasting consumer demandRefining product propositions enabling leadership in selected markets

• Market Attractiveness: comparative analysis of market --?Quantitative insights from analyzing select economic and socio-demograpic indicatorsVerification of these insights from an analyst perspective

Comparative analysis across multiple markets through the use of uniform weights and measures

• Market sizing: quantify hard-to-size market and competitive environmentsDefine the current and future potential for nascent categories and new markets

– Identify competitors and their market strength



NPD innovation

• Strategic innovation gap analysis: identifying untapped product trends

– Interpreting category, region and competitor product development through consumer need targeting

– Identifying gaps where needs are not being exploited and trends in consumer targeting over time

• Innovation tracking: in-depth product feature analysis (flavor, ingredient, packaging etc.)

– In-depth category review of innovation– Analysis of emerging trends to identify development of features / packaging / claims /

flavours / ingredients across industries and regions over time

• Ideation session support: identifying best-practise from across the globe

– Inspiration from other regions or categories – spot great innovation and use it– Identifying innovations that are likely to be successful, early– Product retrieval for in-session examination



Vertically integrated and supported by unique content sets

• As a vertically integrated company we can provide a full service offering from research execution through to providing actionable recommendations on strategy

• Our consulting capabilities are supported by our unique content sets…

Consumer trends & insights

New markets & opportunities

NPD innovation

New Consumer Insight – ongoing trend tracking service into consumers’ values, attitudes and behaviors

ConsumerGraphics – demographic segmentation of our market data by consumption value

Market Data Analytics – market data in over 600 FMCG segments in 62 countries

Country Statistics – 1,200 macro-economic and socio-demographic indicators across 214 countries

Product Launch Analytics – the world’s largest new product launch tracking database



Industry Executive

Panels

Consumer Panels

End-user Panels

58,000Auto parts manuf. & fleet managers

75,000Industry

executives

50,000Merchants &

shop managers

3,000Utility

executives

14,000Industry

executives

6,000Pharma & biotech

executives

50,000Technology

vendors

2,000Logistics &

courier end users

20,000Major energy

users

200,000

Physicians

156,000IT

decision-makers

13 million Consumers +

Over 600,000 industry research contacts and a panel of 13,000,000 consumers


Automotive Consumer Retail Energy Financial Services Healthcare Technology

Full-service offering ranging from survey concept design through to execution, interpretation of results and recommendation of action points



Recent Work Focusing On Our Core Capabilities

Three samples of recent work for our clients…

1. Consumer Trends and Insights – a leading soft drinks manufacturer required in-depth insights into emerging consumer trends in five key markets in order to map these to the need states for bottled water consumption. Datamonitor also mapped the flavour evolution of bottled water and adjacent categories in these countries in order to create a series of concepts for testing.

2. New Markets and Opportunities – a premium chocolate confectionery manufacturer wanted to quantify the size of the mass, super and luxury premium confectionery markets through all channels from boutiques through to duty free. It further wanted to assess the latent brand equity of its brand in order to further inform its market expansion strategy. Datamonitor helped to identify the most attractive markets for expansion.

3. Ideation session stimulus – a leading baby food manufacturer wanted to reinvigorate their local baby food lines and benchmark their innovation against the competition. Datamonitor collected products from across the globe, identified detailed product trends for presenting to senior board members.



Contact Information

Olivier YoumsiPrincipal Consultant, Consumer Markets

[email protected]

Neil HendryVice President, Consumer Markets

[email protected]

Datamonitor is the only company to give you the full picture – covering market, consumer, company, product and country intelligence within consumer markets.

New Capabilities Deck 12-18-09

Documents

Transcript of New Capabilities Deck 12-18-09