NEW 2014 Lesson 16 Writing Your Advanced Production Evaluation

8/10/2019 NEW 2014 Lesson 16 Writing Your Advanced Production Evaluation

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Writing your Advanced

Production Evaluation


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Where are we at?

Promocompletedburn to disc and

hand in.

Ancillariesshould be completed ASAP

you cant evaluate them if theyre not

done!

This term / beginning of next term

evaluation!!! 20 marks = two grades!


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Year 13 Deadlines

Weds 3rdDecember

Rough Edit of

Production.

After marking- what to do:

Improve

production

based on

teacherfeedback

Friday 12thDecember

Final edit

production

completed

promo andancillaries.

Productions

uploaded to

blog.

NB: Failure to

meet this

deadline will

result in a

zero mark.

OverChristmas

Draft your

evaluation

Q1Q4

Friday 9thJanuary

Drafts of

evaluation

handed in

After marking

- what to do:

Improve

drafts

based onteacher

feedback

Use ICT to

present

evaluation

Friday 30thJanuary

Final

deadline.

Evaluationsposted on

blog.

NB: Failure to

meet this

deadline willresult in a

zero mark.


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Remember!!

Your blog should be a combination of

words, visual, movies, screen grabs.

Make sure that you DONT write an essay.

Mark scheme rewards blogs that

demonstrate effective use of ICT potential.


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NB: The exam board state candidates shouldbe discouraged from seeing the evaluationas simply a written essay and the potential of

the format chosen should be exploitedthrough the use of images, audio, video andlinks to online resources.

Remember to use MEDIA LANGUAGE!

Remember to use the material on your blogs

as part of your planning to complete yourevaluationyou can re-use / improveimages, deconstructions, etc.


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Tasks post filming

Vital that you get audience feedback on your promo and

ancillaries. Use questionnaires, or, even better, videoed

interviews. Plan questionshow far your productions

follow conventions / meets expectations, strengths,

areas for improvement, etc

Produce an audience reaction questionnaire, focus

group, video them, get youtube / facebook etc feedback

show promo / digipak / mag ad to your audiencegettheir reactions, analyse them and write up findings you

on your blog

Get artists response too if possible


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Evaluation Questions


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1. In what ways does your media product use,

develop or challenge forms and conventions of

real media products?

2. How effective is the combination of your main

product and ancillary texts?

3. What have you learned from your audience

feedback?

4. How did you use media technologies in the

construction and research, planning and

evaluation stages?


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Level 3 1215 marks (C / B grade)

There is proficient skill in the use of digital technology or ICT in the evaluation.

There is proficient understanding of the forms and conventions used in the

productions.

There is proficient understanding of the role and use of new media in various stagesof the production.

There is proficient understanding of the combination of main product and ancillary

texts.

There is proficient understanding of the significance of audience feedback.

There is proficient skill in choice of form in which to present the evaluation.

There is proficient ability to communicate.

Level 4 1620 marks (A grade)

There is excellent skill in the use of digital technology or ICT in the evaluation.

There is excellent understanding of the forms and conventions used in the

productions.

There is excellent understanding of the role and use of new media in various stages

of the production.

There is excellent understanding of the combination of main product and ancillary

texts.

There is excellent understanding of the significance of audience feedback.

There is excellent skill in choice of form in which to present the evaluation.

There is excellent ability to communicate.


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Example Evaluation blogGradeA

Strengths? Areas for improvement?

http://matthewbostockadvancedpr

oduction.blogspot.co.uk/
http://matthewbostockadvancedproduction.blogspot.co.uk/http://matthewbostockadvancedproduction.blogspot.co.uk/http://matthewbostockadvancedproduction.blogspot.co.uk/http://matthewbostockadvancedproduction.blogspot.co.uk/


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Whats needed for Band 4?


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Some other decent blogs

http://amykingadvancedproduction.blogspot.co.uk/

http://edkirka2production.blogspot.co.uk/

http://katiescotta2production.blogspot.co.uk/

http://veronikapluharovaadvancedproduction.blogspot.co

.uk/
http://amykingadvancedproduction.blogspot.co.uk/http://edkirka2production.blogspot.co.uk/http://katiescotta2production.blogspot.co.uk/http://veronikapluharovaadvancedproduction.blogspot.co.uk/http://veronikapluharovaadvancedproduction.blogspot.co.uk/http://veronikapluharovaadvancedproduction.blogspot.co.uk/http://veronikapluharovaadvancedproduction.blogspot.co.uk/http://katiescotta2production.blogspot.co.uk/http://edkirka2production.blogspot.co.uk/http://amykingadvancedproduction.blogspot.co.uk/


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1. In what ways does your media product use, develop or

challenge forms and conventions of real media products?

Summarise the taskpromotional materials for analbum releasecomprising a music video promo,CD/DVD digipak and magazine advert. Explain what thePURPOSE of these three elements is in a promotionalpackage.

Describe what is required from a music promo. Describethe repertoire of elements that make up a pop promo:discuss in terms of performance, narrative, camera work,editing, actors, mise-en-scene, etc. Use clips / stills from

professional promos to help illustrate / discuss yourideas. Ensure that you explain how genre affects thestyle of video and define the features of a promo of yourchosen genre. Discuss use of illustration / amplification /disjuncture regarding lyrics.


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Refer to your research of pop promosexplain what theconventionsof the genreare (this should be musicvideos generally and music videos of your selected

genre). Consider how these conventions might be usedor broken by particular directors / bands. Refer tospecific promos that have influenced your work. Includeclips / stills with a brief comment about the specificaspects that influenced you.

Use still shots to show how you have used, developed orchallenged conventions from other promosyou coulddiscuss camerawork, editing, mise-en-scene, etc.Basically show your influences.

Stills of location / setdiscuss as a typical promolocation


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Stills of costumes / propscomment on your

choices and how they help reinforce the genre

Discuss editing techniques / transitions / special

effects, etc you used in relation to defining genre

Discuss how you have used narrativeand

performancein your promoIllustration,

amplification, disjuncture?

Provide a number of deconstructed stills of key

shots.


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Provide a shorter commentary on the influences

on your ancillary tasksagain identify the

conventions of a typical magazine advert / CD orDVD digipak for your genre. Deconstruct some

influential examples of the two products,

commenting on how they influenced you.

Refer to theorists in pop video dont just name

drop: show how your work supports or subverts

their theories.


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EVALUATION ACTIVITY 1

In what ways do your media products use, develop or challenge forms

and conventions of real media products? (i.e. of music promos)

You should go through the final version of your production and selectnine distinct frames which you screengrab. You will be using these to

write about how typical or not of opening sequences your particular

design is, so choose them carefully. You could compare the still to

real promos, commenting on conventions.

You should explore how conventional the following are:

Setting/location

Costumes and props

Camerawork and editingGenre and how the opening suggests it

Special effects

Representation

Use of narrative / performance

Amplification / Illustration / Disjuncture re: lyrics


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In what ways do your media products use, develop or challenge forms

and conventions of real media products? (i.e. of music promos)

For your ancillary tasks you should compare them to real digipaks /magazine adverts and annotate them to explain how you have used

conventions.

You could comment on:

Layout and design features

Genre

Mise-en-scene

Language use


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2. How effective is the combination of your main product

and ancillary texts?

Write about your products as a wholeremember that they are part of a

promotional package for an album releaseso how do they work togetherto achieve this? How do they represent the artist / band?

Comment on exhibitionwhere each element will be seen and how it willrepresent / promote the band. Remember to consider traditional media(music channels, music mags, record stores) and new media (facebook,youtube, iTunes, the web) as potential means of exhibition.

Which music channel will your promo be shown on? Why? Research thechannels audience profile and content to show how your promo will fit in theschedules. What other new media could be used to exhibit the promo?How effective are they? Why?

Which magazine would you place the advert in to promote the CD release?Research the magazines audience profile and content to show how yourpromo will fit in with magazines content. Look at synergetic links betweenmusic magazines and music channelsexplore who owns them!

How could the digipak be distributed? Traditionally in shops / onlinebenefits? Drawbacks? As a digital download? Benefits? Drawbacks?


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2. How effective is the combination of your main product

and ancillary texts?

Provide a selective deconstruction of your three textshoweffective are they individually? As a whole? Use annotatedstills / images, or a directors commentary, if you wish to avoidwriting!

Show how you have brandedthe three products to link them

visually? What images tie the three products together?Why did you choose them?


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3. What have you learned from your audience feedback?

Explain what audience research you undertook

during the process of constructing your texts.Explain why audience research was important.Explain the research methodology, with itsstrengths and shortcomings, which you used to

gather audience feedback.

Outline what findings your research highlighted.

Summarise your audiences response to thecompleted texts.


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3. What have you learned from your audience feedback?

You must gain audience feedback on your

completed productions.

How did you get reactions to your products?What feedback did you get? Positive?Negative?


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You could record a directors commentary where you explain how your

promo appeals to your audience and addresses their expectations.You should include the following:

How your opening links to other similar promos (and specific genres

of promo) in order to attract the audience.

How you used genre conventions camerawork, editing, mise-en-

scene, narrative / performance.

You should also record your findings from your audiences response to

the completed production (all three texts). What did they like? Dislike?Did they meet their expectations? Ensure that you comment on their

feedback.

Remember the ancillaries as well!


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4. How did you use media technologies in the construction

and research, planning and evaluation stages?

Summarise how you used www.unsigned.comto overcomecopy write issues

Use of social network sites to research / contact bandalso aplace for exhibition of promos etc.

Research phaseYoutube etc to explore examples ofpromos for inspiration.

Focus on the technologies that you have used to construct

your production.

What video shooting skills have you learnt / developed? Howhave you improved your skills from AS level?

What editing skills have you learnt / developed? What skills

did a promo demand?
http://www.unsigned.com/http://www.unsigned.com/


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Discuss how you learned skills in using the Apple Macs and iMovieor Final Cut.

Refer to specific technical issues that you learnt about duringshooting / editinge.g. shooting in low light, adding sound / musicduring editing. These might be problems / challenges and how youovercame them.

Take some screen shots of the technologies you usede.g. iMovieexplain what you have learnt about them / how you have usedthem. Do same for ancillary tasks.

Write about any other technologies that you used during yourproduction (what they were and how you used them)e.g.Blogger(!), search engines, iTunes, Garageband, etc.

For evaluation discuss the benefits of exhibiting your material onlinee.g. Youtube, Facebook, etc

Write about / screen grab any shots that show specific skills that youused during your productionse.g. video effects or visual effects onPhotoshop, etc.

NEW 2014 Lesson 16 Writing Your Advanced Production Evaluation

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