Never Fear! Your Social Media Superheroes Are Here!
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Transcript of Never Fear! Your Social Media Superheroes Are Here!
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Never Fear! Your Social Media Superheroes Are Here!
#assnchat
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Meet the Superheroes Chuck Gose
Indy Social Media
Tom SpaldingChimney Safety Institute of
America
KiKi L’ItalienAmplified Growth
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Tools & TechniquesA baker’s dozen
Excerpted from “How to Bypass the Media
and Still Get Out Your Message”
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Before you begin, ask:Do I have a donut?
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Then ask,“What type of donut is it?”
mass-produced, store-bought
Butterfinger donut, bacon maple donut, salted caramel donut
Donut scale
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1987-1991
19
Media toolsOur news platforms
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2015
Content generation &Channels the same
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founded 1870
founded 2005
… But about that “level” playing field
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1. Cover your ownpress conference
Staff can report “live” using:
Use platforms you love. Don't do the “platform”
if you don't love “platform”
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2. Invite non-press to “cover” your events, too
Reporting byguests
Make sure & mix in a perk with the work
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3. Take yourself to media; let media be social for you
Tweets bypress
Swan has 10x the reach
of Jacks
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4. Have an outletfor your
own eventUse Storify or
similar “aggregator”for words & pictures
Use a “supplemental”shareable
videoor audiochannel
post the storyon a third-party
blog site
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5. Provide content for others’ e-newsletters
[Everyone has a e-mail, I have a dozen that
need fresh copy]
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6. Publish a book or e-book or real book to give away.
(This author, a businessowner, hands out free
books by the thousands)
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7. Butt in! Inject your expert into a news story
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8. Get mentioned by influential peers
Indiana Economic Development Commission, or IEDC, email of
July 31, 2015 (Asked how many e-mail recipients were media versus non-media)
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9. Be a speaker at an event/trade show if you are a
subject-matter expert
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10. Write for a site so you can do media on your own terms.
(LinkedIn/Examiner/Angie’s List).
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11. Feed/monitor reputation sites, including Wikipedia,
Google Reviews, etc.
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12. Take your story to a receptive social audiences
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13. See if bloggers/authors with big reaches will promote you in exchange
for “usable experiences”
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Questions?
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About WebLink• Leading SaaS AMS Company • Over 720 Association Customers; 5,500
Users; Supporting 650K Members• Established in 1996• Based in Indianapolis, Indiana• 60 Employees• 94% Customer Retention Rate• 96% Average Daily Satisfaction Rating
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Association Management Software Solution
One web-based centralized database
Prospects, members, non-members and all reps in same system
Financials, events, email, committees, website, reporting
WebLink Connect™
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YOU ARE INV ITED!
2015 WebLink SummitWHEN:
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