Neuville sur Saône activities Workshop 4: Salzburg 9 th to 11 th September 2009 .
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Transcript of Neuville sur Saône activities Workshop 4: Salzburg 9 th to 11 th September 2009 .
Neuville sur Saône activities
Workshop 4: Salzburg9th to 11th September 2009
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Significant events and actions
Working with the towns of Lure and VogheraImplementation of new measuring tools for
the observationLaunching of the action "real estate
diagnosis"Prospective surveys
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Measuring and evaluation tools pre-existing to InnoCité
Study of the commercial
implantation
Know the possibilities of new implantations in terms of square meters and activities
Know the economic situation of the town-centre activities in terms ofturnover evolution, commercial rents, investments
Objective
Periodicity: Every 2 years
Retailers' survey
Objective
Periodicity: Annual, in December
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Measure of visitors'
satisfaction
Gather the opinion of persons visiting the town-centreKnow the profile of visitors, habits, perceptions of the town-centre
Objectives
Start: 2008Periodicity: Annual, in May
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Measuring and evaluation tools pre-existing to InnoCité
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2008 2009
Users' priority
Measure of pedestrian
flows
- Information on the time schedules of pedestrian flows and on the street frequentation according to different days in the week
- A determination of the most frequented streets
Objectives
Start: 2009Periodicity: Biannual: April and October each year
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New measuring and evaluation tools
Customers' survey
Know the purchasing behaviour of the town-centre visitors
Objective
Start: 2009Periodicity: Annual: October each year
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New measuring and evaluation tools
Urban quality
EmploymentCommercial
offer
TourismAccessibility
Strategy of Neuville-sur-Saône
General services
Plan de Neuville avec hôpital et ilot Wissel
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Interviews to owners of shops and professionals
Realization of a communication document for national brands and projects
Interviews to retailers
Analysis of the database CiDO
Intervention of an architect (start in 2010)
Identification of professionnals who may change
Information/ awareness of owners and operators
Technical diagnostic of commercial cells
Prospecting "franchises" and
potentially interesting projects
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The action on "real estate"
Town council
Real Estate professionals
Information/ awareness of owners
Chamber of
commerce
Search for franchises
Pre-emption rights
A network of real estate promoters
Contact for projects
Banks
Financial feasibility
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Mobilization of partners
Measuring of the frequentation, knowing the local associations
Identification of the tourist offer in the Val de Saône
Signature of a Convention in June 2009
Diagnostic: positionning of the "Val de Saône"
Setting up of the « Mobile Info Point »
Definition of the partnership terms
1st tourism committee
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The Greater Lyon Tourist Office created a product: "a walking tour in Val de Saône"
1st "Assises du Tourisme" in Val de
Saône
The action on "tourism"
Greater Lyon
Lyon Tourist Office
Municipality of Neuville
Local actors (Heritage, Sports…)
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Mobilization ofTourism partners
Objectives
Facilitate the internal organization of CentreNeuVille
Benefit from thematic collaboration working tools with the partners
Share the information and data between partners
Create automatic assessment indicators of the activity
Bring more visibility on the actions towards the general public
Creation of an Intranet/Extranet/Interne
twebsite
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Upcoming action
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4) Upcoming action: rehabilitation of the Saône river banks
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To conclude…
The TOCEMA Europe Quality Mark 2 Audit: Town Centre Management
What InnoCité is bringing to Neuville-sur-Saône: The partnership
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Thank you for your attention