NEC, Birmingham - Easyfairs · registration desks (at registration only) – this will include...

Official Media Partner

Event Supporters

Book now www.lab-innovations.com

Discovering innovation at the heart of the laboratory industries

5 & 6 November 2014

NEC, Birmingham

Sponsorship opportunities

and packages

With hundreds of exhibitors, and the show growing year on year, sponsorship provides a great means of standing out from the crowd onsite, and demonstrating your position as market leader and innovator.

We have a number of sponsorship packages, but we can work with you to develop a package that is bespoke to your company and your exhibiting objectives. Whether it is visibility, brand positioning, data build or simply getting something into the hands of every visitor, we can build a platform to suit you and your budget.

Premium Partner Sponsor

VIP sponsor Registration data upgrade

Networking Bar Champagne hour

Website & Email Sponsorship

Find out more…

Other Options

Premium Partner Sponsor – Platinum Package

If you want to position your company as the market leader and gain mass branding and visibility across every aspect of the show marketing campaign, and across the show on the day, the Premium Partner package provides it all. With key sponsor branding on marketing collateral, online and via emails, branded registration and signage throughout the show, to post-show promotion and full data of our visitors.

Pre-show promotionHeadline logo across the leading marketing campaign – your logo will be positioned in the show banner as the Platinum Partner, which will be included in:

•All adverts, spanning the full laboratory industry press in the UK – plus vertical industry press

•Pre-show registration flyers sent directly to key industry decision makers and buyers (distribution in excess of 12,000)

•Inserts in key industry press (distribution in excess of 110,000)

•All campaign emails (logo will be positioned in the email header approximately 14 emails sent to internal database of over 45,000 fresh and relevant industry contacts; plus full campaign of emails to third party databases)

Full branding across the show website including:

•Platinum Partner logo positioning in the top section of every page of the show website, highlighting your company throughout the year to every potential visitor to the show

•Dedicated page on the website as Platinum Partner, to include images and text as supplied by the client

•Inclusion in PR campaign as Platinum Partner; including mention in all press releases and show previews and reviews

•Access to PR facility to push key news and messages in connection with the show to the media

•Access to the Online365 Premium package – includes logo visibility on a pre-show and post show email sent by easyFairs to prospects and pre-registered visitors

•Opportunity to place a flyer in the VIP badge mailing (sent to 2,000 VIP contacts)

•Opportunity to send a dedicated email to the easyFairs laboratory database of over 45,000 contacts to promote presence at the Lab Innovations show

•Pre-show promotion as registration sponsor, as outlined on page 5, including headline branding on registration pages, and logo and message on registration confirmation emails.

Onsite visibility•24m² aisle stand with ‘premium’ shell scheme, fully furnished

•Full registration package, as outlined on page 5, to include branding of registration area and staff, and flyerers to hand out client’s literature

•Headline branding across all signage, for example: ‘You Are Here’ boards

•Opportunity to include a Premium Partner personalised message in the show guide, distributed to all visitors at the show, inserted into Laboratory News in advance of the exhibition, and also sent to easyFairs’ and Laboratory News’ full email databases before the event

Post-show promotion•Email to all show visitors sent by easyFairs with a Platinum Partner sponsor message

Data build•Full data of all attendees to the show (excluding third party opt-outs) for use for 12 months from the date of receiving the data (data will be seeded)

•Opportunity to run competitions for business card collection at registration and show feature areas as agreed with easyFairs





Find out more…

Other Options

VIP sponsor & Afternoon Tea Networking

All VIP visitors have access to the dedicated VIP Lounge. The sponsor company will have sole distribution of company literature in the VIP Lounge and you will receive ‘sponsor’ status, which will be broadcasted across our whole marketing campaign. This will include your company logo and name on all tickets, emails, website and onsite.

Additionally, during both days of the show we will be hosting a Networking Afternoon Tea for all VIP guests. The Afternoon Tea offers a more sophisticated opportunity, to elevate your presence across the show and interact with senior buyers face to face.

Onsite visibility•Logo visibility on onsite floor plan signage, including highlighted stand

•Full branding on VIP Lounge, including logo and stand number on build of the lounge

•Logo on general show signage where relevant with positioning as VIP sponsor

•VIP sponsor welcome banner at the front of the show

Data build•Twelve months’ access to data for VIP visitors who have opted in to receive information from third-party organisations (data will be seeded)

Pre-show promotionPositioning as VIP sponsor, including logo as VIP sponsor on all relevant marketing material:

•All adverts, spanning the laboratory industry press in the UK, and core titles across Europe, plus key vertical industry press

•Front page of pre-show registration flyers sent direct to key industry decision-makers and buyers (distribution in excess of 12,000)

•Front page of inserts in key industry press (distribution in excess of 110,000 )

•All VIP emails (logo positioning will be at the top of the email) – approximately 10 emails sent to 2,000 VIP invitees

•On registration page on show website

•Messaging across the VIP campaign – VIP programme is courtesy of sponsor company, including:

•Messages in VIP emails

•Message in VIP badge letter

•Access to the Online365 Premium package – includes logo visibility on a pre-show and post-show email sent by easyFairs to prospects and pre-registered visitors





Find out more…

Other Options

Registration

Every visitor and exhibitor walks through registration at least twice. You could brand and personalise the registration area to promote your company to industry professionals from the beginning of the event.

Pre-show promotion•Footer banner on all registration pages for Lab Innovations for pre-registrations via the website before the show (client to provide artwork for banner)

•Logo and sponsor message on all registration confirmation emails

Onsite visibility•Logo on header of registration page on computers for onsite registrations at the show

•Logo and stand number on signage, directional boards and registration desks (at registration only) – this will include branding the registration desks as well as directional signage

•Flyerer at each entrance (2 in total, supplied by easyFairs) to hand out client’s literature; these can be branded with your company T-shirts

•Plasma at registration to show slideshow or video of client’s choice

•Opportunity to place pop-up banners at registration (maximum 2) per entrance; 4 in total

•Opportunity to distribute literature at registration

•Opportunity to provide branded T-shirts for registration staff to wear

•Opportunity to provide lanyards for each visitor at the show

•Opportunity to place an insert in bags

(All additional items such as lanyards, T-shirts, pop-ups, literature, inserts, etc, to be provided by client)

NB. The registration package is only available if there is no Premium Partner sponsor.

** Registration data upgradeYou can supplement the registration package above by adding data build:

•Full access to all registration data (including pre-registration non-attendees, but excluding third party opt-outs) for use for 4 months from the date of receiving the data (data will be seeded)

•Question on the registration form asking registrants if they would like to receive information from your company; all opt-ins will be provided to you for unrestricted use after the show.

NB. This option is only if taken in conjunction with the full registration package above; it is not available as a separate package.





Find out more…

Other Options

Networking Bar

Sponsor the networking drinks for exhibitors and visitors for premium visibility including:

Pre-show promotion•Logo on all mentions of Networking Bar and Networking Drinks, across marketing campaign, including logo on tickets, on the show website and in emails where Networking Bar Drinks are mentioned.

•Logo on pdf floorplan, which is sent out to exhibitors and partners

•Mention in press release where Networking Bar/Drinks mentioned

Onsite visibility•Logo visibility on onsite floorplan signage, and in Show Guide

•Full branding of Networking Bar, including logo and stand number on build of the lounge

•Logo on general show signage where relevant with positioning as Networking Bar sponsor

•Opportunity to distribute literature in Networking Bar, on tables and in literature rack

•Opportunity to run incentives to collect business cards in Networking Bar





Find out more…

Other Options

Website Sponsorship

Top banner pricesThe top banner sponsor benefits from being an integral part of the shows online profile by featuring on all of the pages on the website. This opportunity maximizes the sponsoring company’s exposure and is a measurable way to track your return on investment.

Packages include:

Monthly Package 3 Months Package Full Campaign

Email Sponsorship

Pre-registration recruitment emails The exhibiting company can sponsors all pre-registration recruitment email that go out to the database over the entire campaign. Sponsorship will consist of either a button on the powerbar or a logo and 75 words of text and URL at the bottom of every recruitment email.

Emails are sent to the entire Lab Innovations database (approximately 20,000 but this figure is always growing as we acquire more data) throughout August – November and the exhibitors will feature on approximately 10 recruitment eshots (maybe more).

Visitor conversion emails The visitor conversion email campaign is sent to anyone who has registered for the show with news updates and show information. Sponsorship will consist of either a button on the powerbar or a logo and 75 words of text and URL at the bottom of every recruitment email.

Although there are less emails featured in the campaign and the total number of database will only grow up until the show, the audience receiving the eshots already have a vested interested in the event and will be planning their attendance to the show.

Campaign starts from September – November





Find out more…

Other Options

Show lanyards

Each visitor will be walking around the exhibition with a lanyard, and it provides a highly visible opportunity to promote your company logo during and after the event. (Lanyards to be provided by client)*Not available if Registration Sponsor package is taken

Gift bags

During the show, industry specific magazines and exhibitor literature is handed out, as well as free exhibitor give-aways. By supplying your own branded gift bags, you can promote your company long after the event. (Bags to be provided by client)

Around the show hand-outs

We have dedicated staff members walking around the show all day long each day who will hand out your leaflets, flyers or additional promotion items to attract visitors to your stand.

(limited to 3 companies)

Inserts into gift bags

Provide an insert to be put into all gift bags that are distributed at the entrance. There is potential for your company/product to reach all visitors.

(limited to 5 companies)





Find out more…

Other Options

We know you will have specific objectives, targets and requirements, so we can tailor any package around what your company would like to achieve, whether it’s branding, profile, visibility or data build. Contact to find out more:

Find out more

www.lab-innovations.com

Chris Jones Sales +44 (0)20 8843 8829 [email protected]





Find out more…

Other Options

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