EXHIBITIONS

London packaging event declared a hugesuccess

ORGANISERS of this year’s Packaging Innovations and Luxury Packaging Londonhave declared the event a huge success, with visitor numbers up and high qualityspeakers in abundance.

More than 170 exhibitors presented their latest products and services with over100 new product launches. New products to market included Swedbrand’s nextgeneration technology of bag-in-box wine, called Top룃ꮿow; Segura’s latest cloud-based software and KTEC Group’s new LX500e Color Label Printer.

With many exhibiting and visiting brands booking stands live on the show 룃ꮿoor,uptake for next year’s show is already 84%.

Gerry Sherwood, event director of the Easyfairs Packaging Portfolio said, “Wecouldn’t be happier with how this year’s show turned out – the attendance 쪜늾guresand feedback o钧뒒 exhibitors and visitors has been incredible – all I can say is bringon the NEC in March!”

The two-day event, which took place at London Olympia, on 14 & 15 September2016, opened with a keynote session by Mark Pawsey, MP and Chair of the AllParty Parliamentary Packaging Manufacturing Group. He said, “The UK packagingmanufacturing industry has a turnover of £11 billion, generating 85,000 jobs,which is 3 per cent of the UK’s total manufacturing workforce. This shows just howimportant the role of packaging is within the UK, it does not get the credit itdeserves, so I am here to stand up and say well done.

“Looking around it’s clear to see just how fantastic the level of innovation on showis. We have innovative products, high end and high quality o钧뒒erings, which to meshows the industry to be in great health. One of the greatest challenges thepackaging industry faces is turning these ideas into mass-market products. Thisshow is a fantastic shop window into the future of packaging, but we must ensurethese innovations go on to change the way we work.”

The event featured the 쪜늾rst ever UK edition of The Dieline Conference, whichexplored a mixture of packaging and branding topics, from major names includingCoca-Cola, The Hershey Company, Wagamama and Elmwood, all presenting thelatest cutting-edge subjects currently challenging the world of design.

POSTED ON SEPTEMBER 2016 BY GARY MOUG IN EXHIBITIONS, HEADLINES, NEWS

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Emma Stapleton, head of client relationships at Elmwood said, “We have tochange the way design is viewed, as it’s experiences that drive behaviour and all

experiences need to be designed, packaging is just one piece in the 21st centuryFMCG jigsaw.”

The two-day conference programme included speakers from Britvic, Young’sSeafood, Neil Farmer Associates, Iggesund and Milroy’s of Soho. One of thespeakers, Ann Dunne, head of food technology and development at Harrods, said, “We’re seeing more of a craft feel, for instance letter press being used in the wineand spirits 쪜늾eld. There’s a move towards keepsake items, plus we’re seeing use ofcontrasting materials such as woods and metals. There are also some interestingtrends around size – with smaller sizes coming through in some categories.”

Organisers added that with innovation at the heart of the show, it was no wonderthat The Great Innovation Debate was packed out. Chaired by Stefan Casey,business innovation manager at The Retail Institute, said, “Once againsustainability has come across as a big part of innovation, as consumers arelooking for simplicity in design combined with honesty. They want to know wheretheir products are coming from – are they ethically made and environmentallyfriendly – as a result brands are trying close loop recycling, and by applyingcircular economy principles from the onset to product design and packaging, it’sdriving brands to be more innovative giving them a competitive edge.”

Speaking at the Beauty Forum was Tom Szaky, CEO at Terracycle, who said,“Everything around us will become waste, the vast majority of beauty productscan’t be recycled, the reason being economics – not that it can’t be done –  justthat it costs more than it’s currently worth, so we need to design thingsdi钧뒒erently.”

Back by popular demand was The Drinks Report, which saw Catherine Monahan,founder and CEO of Daemon and Genius, look at creating an emotional linkbetween the consumer and the product. She said, “We mustn’t 쪜늾t in; we muststand out! Have you done your homework? Has your brand got integrity? Can youstand up and shout about your product? If the answer is no, then you are doingsomething wrong. We must take our ‘tribe’ on a journey, and to do this we mustfully understand what we want to achieve 쪜늾rst.”

Tagged EasyFairs, Packaging Innovations and Luxury Packaging London

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