ne of clients ’ve chosen s ust ashion. wo websites ’ve ... · Bank Fashion and Asos to describe...

The clients are:

1. Farrington City FC (professional football club in Sky Bet League Two)

2. Lighting Games (sells games in DVD format online and on the high street)

3. Just Fashion (high street retailer selling men’s and women’s clothing)

4. Essex Pet Rescue (charity which provides homes and medical treatment for abandoned small animals)

Rosa Rawlings - BTEC Level 2 Extended Certificate in Information and Creative Technology - Unit 13, Website Development - Assignment 1, Investigating Websites

One of clients I’ve chosen Is Just Fashion. Two websites I’ve chosen is Bank Fashion and Asos to describe and review on.

The primary use of this website is E-commerce.

The secondary use of this website is forums and downloads. The type of forums which are the registering for an account and an billing address for delivery service.

The features of this website is construction to structure the website, interactive allows the user to input, aesthetics and accessibility for different languages.

In construction the website has hyperlinks in four of the menu tabs, four in the top bar and hyperlinks in the bottom bar. Templates to organised the website by positioning them into categories like products of genders, brands, special offers, search engine, app, social media, email, useful information, customer services and account. Forms like registration and billing address to fill in. Hot spots which are when you select on photos of products to have an closer view on by togging on the photos. Action buttons that are on the menu tabs, three right action buttons in the top bar, on the logo in the top left on the top bar, the three black action boxes underneath the menu tabs, the brands logos and the girls, guys and search buttons in email. In interactive there are registration, email, e-commerce and online-forum. In Aesthetics it contains colours, layout, graphics, social media and text.


The primary use of this website is E-commerce.

The secondary use of this website is forums which is interactive. The type of forums is editing your account details after you have registered and with choosing email as an option to creating your account. In which a forum isn’t required when creating a account with only using one of three social medias. Signing into a social media account your have in order to have an Asos account.

The features of this website is construction to structure the website, interactive allowing users to input, aesthetics and accessibility for different languages.

In construction it has hyperlinks in the women and men menu tabs and in the bottom section of underneath social media on the homepage. Templates to setup the website in an organised manner in different categories from women, men, brands, products, special offers, search engine, social media, email, useful information, and account. Forms when setting up a account by using the email option but no forms are required when you chose one of the social media options. Hot spots on products o have an closer range of view on the products. Action buttons including examples on the main page such as the view women and view men blue action buttons for a more attentive view on users than having women and men in menu tabs at little range. Also action buttons in the Asos own label and bands sections. In interactive, registration to create a account for buying online, email to sign up for Asos style news, e-commerce interactivity is quick and simple with one click on the add to bag and save for later, the online forum which is signing up for an account by only using your email address with a short form to fill out with only one click of an button to have your account already created. In aesthetics the colours form a white background and black as it’s second main colour for the website, the layout is well laid out, graphics in pictures on the main page, media as it offers style news and black text. Language translation in accessibility contains many different ASOS's international sites at the bottom of the main page.


Presentation - Improves the presentation by brining in a bit more colourful colours beside the colourful hotspot image and the multi coloured menu tabs rather than just have the website in black and white.

Presentation - The layout is that the account details section: login, create account and forgotten password is in the ‘My Account’ on top of the website in the black banner.

Presentation - The products graphics pictures that can be displayed on the main page into a closer range and higher definitional graphics when zoomed in rather when going more than one click on the website to just see some products when some products already appears on the website.

Presentation - The social media is in the first half of the main page that is better placed than the second half of the main page as you would see the social media websites that they have to follow as soon as you enter the page not having to scroll down to the bottom to view the social media websites that they have.


Colourful hotspot image and the multi coloured menu tabs with black and white.

Social Media in the first half of the page without having to scroll down.

Presentation - New in womens and men, when selecting men or women changes colour from gold colour to black colour, the gold colour could be seen by users which is a attentive visual feature.

User Experience – The ease of use of this website is pretty easy to use and the navigation is straightforward with the products, account and shopping bag all in the top two bars of the website.

Accessibility – Even through it has the language translators. Which the website improve especially on the main page by the language translation option for users to have globally access to the website .

Performance – With downloading the app has more commonly 5 star reviews with it’s good performance.


Options of languages in the language translation option.

The gold colour in both men and women.

Presentation – It has a whole variety of colours goes well with the white and black main colours of the website.

Presentation – The layout section of the free delivery to over 240 nations section as you can follow as soon as you enter the page as not many users would scroll down to the bottom to view the extra content of websites. An informative way of telling that it delivers at a huge global scale.

Presentation – The sign up for Asos style news section as users can view an opportunity to sign up for updates of the website, informing users of the updates by email, rather than having to check for updates on the website constantly.

User Experience – The ease of use of this website is great and simple to use and the navigation is straightforward with the products, account and shopping bag all in the second top bar of the website.

Accessibility - It has the language translators at top and bottom, which is improve to some users who scroll down first rather than up and some users the opposite way around.

Performance – The website does offer mobile and Asos apps for access outside of the computer and access to anywhere you go.


Where the mobile and asos apps are in small, light print in one of the less popular columns at the bottom of the page.

Strength – The user interface is attentive and eye catching with not just the massive flashing colourful hot spot but the big flashing bold ‘40% OFF EVERYTHING’. Web users can instantly recognize the text and do the job of capturing users’ attention. Which works as attractive and appealing but still informative. Focusing users’ attention to specific area of the soft spot with visual elements that can help visitors get from point to another without thinking of how it actually is supposed to be done, by just hovering over the soft spot, changing the mouse to a point into an hand to click on. Which is good for user experience which is the aim of usability in the first place.

Strength - ‘Login’ is a more simpler and better than ‘start now!’ and just stating the services as they are like listing the types of bands that the website offer is better than just ‘explore our services’. As many exaggerated language are often enough ignored. As a strength of this website is that it uses short and scannable layout.

Weakness – When registering for a account it doesn’t accept an empty space in the phone number field. For users who are alright with sharing their email address for contact but for some users who are not comfortable with sharing their personal phone numbers. This can lead to impatience with the service.


Visual elements to help users get from one point to another.

No exaggerated language in the login and the services.

Doesn’t accept an empty field of phone number

Strength – The user requirements when creating a account is minimal, which doesn’t require much action to create a account. Which would encourage users to play with the service, not having to filling out long forms for an account they might never use in the near time future. It allows users to explore the site and discover the website’s services without being forced into sharing private information. It is a user friendly creating an account service to make users feel confortable with using their services. The account can be created in a short period under 30 seconds.

Strength – ‘Join’ is a more simpler and better than ‘Start Now!’ and just stating the categories, labels and brands as that would take users quickly to the types of brands, types of labels and to the women’s and men’s clothing products that the website offer is better than just ‘explore our services’. As exaggerated language are often enough ignored. As a strength of this website is that it uses short and concise phases like ‘The clothes you want now – check out ASOS' own brand collections here’ under ‘ASOS Own Label’ under ‘Shop’

Weakness – The website has it’s complexity rather than have it’s primary goal of a simple site design. Users are rarely enjoying the designs of website but in the case of looking for the information. The website doesn’t have a clean and simple design in the women’s and men’s pages as little text are in middle of large pictures. It has many unnecessary content of advertisement overcrowding the choice of options for users to handle.


‘Join’ instead of ‘Start Now!’, just stating the categories, labels and brands and the short phase of

‘The clothes you want now etc.’

Little text in the middle of large pictures.

Unnecessary advertisement.

ne of clients ’ve chosen s ust ashion. wo websites ’ve ... · Bank Fashion and Asos to describe...

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