Marie Butson, ASOS

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BAPI 25 th October 2011 Marie Hamblin

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NYC BAPI 2011 Speaker Presentation

Transcript of Marie Butson, ASOS

Page 1: Marie Butson, ASOS

BAPI 25th October 2011

Marie Hamblin

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Welcome to ASOS…..discover fashion online

•  Global online fashion retailer. No.1 online fashion retailer in the UK.

•  Womenswear, menswear, footwear, accessories, jewellery and beauty.

•  Globally growing at 142% YoY.

•  Revenues in excess of $500 million.

•  3rd most visited apparel site in the world (Daily Visits , Apparel Category, Comscore)

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UK Shop to Global Fashion Destination

From a transactional commoditised relationship...

...to a community of committed fans

From an online shop...

...to genuine fashion destination

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ASOS Customer Experience Today

ASOS.com  

Mobile  

Marketplace  Fashion  Finder  

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ASOS.com  

Marketplace  Fashion  Finder  

Future Customer Experience

•  Customer  •  Brand  •  Community  •  Social    •  Interac=ve  •  Mobile  •  Localisa=on  

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API For our Mobile Apps

•  The API powers our ipad/iphone APP (s).

•  Our API offers; –  a full Product catalogue –  Add to Shopping Basket Our API offers;

•  270,000 downloads •  No. 1 in the itunes

lifestyle charts

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Going Public with the API

•  We’ve got a lot of assets •  Rich and interesting data

sets •  An audience hungry for

new ways of cutting that data

•  Satisfy our customer demand.

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Assets in context

Some numbers...

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ASOS.com  

Marketplace  Fashion  Finder  

Future Customer Experience PUBLIC    API  

PUBLIC    API  

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Future Extensions to the Public API

ASOS  

Products  

Shopping  Basket  

Buyers  Sellers  

Search  

Ou<it  Building  

Checkout  

Ra>ngs  Likes  Loves  

Global  Outreach  

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Marie Hamblin - API Product Manager [email protected]

linkedin.com/in/mariehamblin ASOSMarie

Thank you Questions

Request an API Key developer.asos.com or ASOS_Dev