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NADIA ANSARI & EGUNFEMI HWESUHUNUBLURRING THE LINES BETWEEN SELLERS, BUYERS AND THIRD PARTIES

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MODELS TO CONSIDER

BUYER-CONTROLLEDSELLER COONTROLLEDTHIRD PARTY CONTROLLED

SUPPLIERSCUSTOMERSPERCEIVED EASE OF USE PERCEIVED USEFULNESSACCEPTANCECOMPANYCOMPETITIORSCOMPLEMENTORS

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ABOUT THE COMPANY

SELLER + THIRD PARTY

ANY TIME, ANY PLACE

#1 ONLINE RETAIL VISIT ON HITWISE REPORT95% VIEWERS INTEREACTED

THE COMPETITION

LAUNCHED IN 2006, MANCHESTER-BASED ONLINE RETAILER.

AWARDED BEST ONLINE RETAILER 2014

eTAILERS WITH SIMILAR PRICING SEGMENTENCOMPASSING AND CELEBRATING ALL THAT IT MEANS TO BE A GIRL IN A DIGITALLY IMMERSED WORLD TODAY

THE COMPETITIONASPIRATIONAL eTAILERAspirational/ Inspirational for B & C

CLICKS AND BRICKSTHE COMPETITIONSimilar: ProductPriceInfluence

eTAILER WITH SIMILAR VALUE STRATEGY

BUYER + SELLER+ THIRD PARTY CONSUMERS = PRODUCERS

BROWSE & SHOP THE LATEST FASHION FEATURES STREET STYLEHOT PIECES STYLE CRUSH

78,000 UNIQUE ENTRIES IN 2012

INTERACTION

COMMUNITY

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