Natakhtari E-newsletter, 12-09

8/20/2019 Natakhtari E-newsletter, 12-09

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saredaqcio kolegia:kaxa maRraZe - pasuxismgebeli redaqtorinino surmava - redaqtorimaia takaSvili - redaqtorinino maWaraSvili - redaqtori

lia Tofuria - koreqtoriTamuna lefsveriZe - Jurnalistialeko SarvaZe - fotografiTamar giorgaZe - dizainerilali gagniZe - Tarjimani/koreqtoriTea qavTaraZe - Tarjimanilevan beglariSvili - damkabadonebeliCopyright: ss. ̀ lomisi~Tbilisi, 2012

Editorial Board:

KAKHA MAGRADZE - Editor in Charge

NINO SURMAVA - Editor

MAIA TAKASHVILI - Editor

NINO MACHARASHVILI - Editor

LIA TOPURIA - Corrector TAMUNA LEPSVERIDZE - Journalist

ALEKO SHARVADZE - Photographer

TAMAR GIORGADZE - Designer

LALI GAGNIDZE - Translator

THEA KAVTARADZE - Translator/Corrector

LEVAN BEGLARISHVILI - Imposer

Copyright: JSC Lomisi

Tbilisi, 2012

sarCeviCONTENTS

ludi nika arabiZisa da koba baraTelisyoveldRiurobaSi

The Role of Beer in Everyday Lives of

Nika Arabidze and Koba Barateli2-3

ganaxlebuli nataxtari –grandiozuli prezentacia

Rebranded Natakhtari –

Grand Presentation

13

Presentation of the Company Projects to

the Dealers

kompaniis proeqtebis prezentacia dilerebisTvis

6

16

Timbildingis RonisZiebebi

Team Building Activities

10

loialobis programis prezentaciaPresentation of Loyalty Program12

erTi Cveulebrivi dRe restoranludis moedanSi

One Ordinary Day at the

Restaurant Beer Square

17

jazisTbilisurisaRamoebiTbilisi ivenTholSi

Tbilisi Jazz

Series in

Tbilisi Event

Hall

8

`nataxtaris fondis~proeqtis pirvelinawilis angariSgeba

Report on the First

Part of Natakhtari

Fund Project

18-19

o kolegia:

alkoholis zomieri moxmarebaxels uwyobs azrovnebas: ori kaTxa

ludi SemoqmedebiT azrovnebasuwyobs xels

Moderate Alcohol Consumption

Sharpens the Mind: Two Pints

of Beer Generate Creative

Thoughts

27

nataxtaris viqtorinaFacebook-ze

Natakhtari Contest

on Facebook


2/28

obubyubsjtdRiuri interviu

3 $:/ 3123

nika arabiZe: rac ki Tavisufali dro da adgilimaqvs, luds vwirav.

koba baraTeli: normaluri adamianis organizmSi

umetesi adgili sisxlsa da wyals ukavia, Cems SemTx-vevaSi ki, 80 procenti aris ludi.

nika: ra giTxraT? ludi Zalian sasiamovno sasme-lia. ramdenime dRea, amindma ukan dagvxia, Zalian civa!ver vekarebiT da guli mwydeba! magram velodebiTTbil da sasiamovno aminds. ukve es lodinic Semiy-varda! vaRiareb, ludi zafxulSi erT-erTi saukeTesosasmelia, aramarto CemTvis, aramed mamakacTa 90procentisTvis.

koba: adre luds cota almacerad uyurebdnen. amZalian sasiamovno sasmeliT ucnaur sadRegrZeloebsambobdnen. maSin albaT imdenad ar afasebdnen.

- ucnauri rogor?

nika: axla gamaxsenda, erTxel kobam dawera: `mod-iT, am kaTxiT im adamians gaumarjos, geografiaSi5 rom hyavs da saqarTvelos dedaqalaqi xaragaulihgonia~. ai, aseTi sadRegrZeloebi iyo adre, Tumca...axla iseT seriozul sadRegrZeloebs vafrqvevTludiT, Rvinosac ki SeSurdeba!

koba: im kacs gaumarjos, romelsac ̀ Svlis nukrisnaambobis~ kiTxvisas, cremlis nacvlad, nerwyvimoadgebao.

nika: imdeni vici, aRar gavCerdebi axla! `im kacsgaumarjos, loginis qveS SemZvrals, coli iata-kis joxiT rom eCxubeba, - droze gamoeTrieo, is kiqveSidan damajereblad pasuxobs: am ojaxSi me varufrosi, minda, gamoval, minda, arao~.

- gamodis, rom ludiT qeifi ganwyobas ufro metadgimaRlebT...koba: ludi iseTi sasmelia, romelic aranakleb

karg xasiaTze mayenebs, vidre Rvino an arayi. ubral-

Nika Arabidze: Whenever I have some free time or place, I sacrifice

it to beer.

Koba Barateli: An organism of an ordinary human being mainly

consists of blood and water, but in my case, beer composition equals

to 80%.

Nika: What can I say? Beer is a very pleasant drink. Over the past

couple of days, the bad weather has withdrown us, it’s too cold! We simply

can’t drink beer and I’m very upset about it! However, we are looking

forward to a warm season. I’ve even fallen in love with this feeling of

expectation! I admit that beer is one of the best drinks in summer, and

not just for me but for 90% of men as well.

Koba: In the past, beer was obliquely looked at. People used to

propose some strange toasts with this drink. Probably it was not valued

enough.

- What do you mean by strange?Nika: I’ve just remembered how Koba once wrote: “Long live the

man who has the highest grade in Geography but thinks that Kharagauli

is the Capital of Georgia”. So these types of toasts we used to have in

the past, however... now we propose such serious toasts with beer that

even wine would feel envy!

Koba: “Long live the man, who feels hunger instead of crying while

reading A Fawn’s Tale.”

Nika: I know so many toasts of this type that it will be hard to stop

me now! “Long live the man who hides under the bed while his wife’s

fighting him with a swab shouting to get out but he convincingly declares:

“I am the head of this family and I will get out whenever I want to”.

- It seems that feast with beer elevates your spirits even

more…

Koba: Beer is the drink, which makes me feel good not less than

wine or vodka. On the one hand, because of low alcohol content we

have to drink too much and get less drunk, but on the other hand it’s

even better.

roca ludi Zalian giyvars...

ludi nika arabiZisada koba baraTelisyoveldRiurobaSi

The Role of Beer in

Everyday Lives of

Nika Arabidze and

Koba Barateli

`nataxtaris dRiuri~ ̀ komedi Sous~ msaxiobebs – nikaarabiZesa da koba baraTels estumra. Turme, isinicfiqroben, rom `ludi saukeTeso da sasiamovno sasmelia yvela dros!~ da maT yoveldRiurobaSi massakmaod didi adgili uWiravs.yinvisa da sicivis miuxedavad, saubari amaRlebuliganwyobiTa da ludis mimarT siyvarulis gamoxatviTdaiwyo:

Natakhtari Diary visited Nika Arabidze and Koba Barateli, the

Comedy Show actors. It turned out that our attitudes coincided:

“Beer is the best and the most pleasant drink at any time!”,

which occupies quite a signi ficant place in their everyday

lives.

Despite the frost and cold weather outside, we started the con-

versation in a festive mood expressing love towards beer:


3/28

Interview

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od, dabali alkoholis Semcvelobis gamo, bev-ris daleva gviwevs da naklebadac vTvrebiT,rac, Tavis mxriv, ukeTesia.

- Tavis droze `nataxtarma~ stereotipi,TiTqos ludi mxolod zafxulis sasmelia,daangria sareklamo kampaniiT: `mere ra, romzamTaria...~

nika: ras ambobT, CemTvis eg stereotipiisedac dangreuli iyo. ludze uars zamTar-Sic ar vambob, rogor gekadrebaT?! magramzafxuli weliwadis is droa, roca ludis da-leva nebismier situaciaSi da adgilas ufroaSesaZlebeli! Tundac, ezoSi. anu, zafxulSimoqmedebis areali ufro vrceli da farToa.

koba: ludi aris megobrebTan da Sens say-varel adamianebTan erTad dasalevi sasmeli.gansakuTrebiT sasiamovnoa misi dagemovneba

ezoSi. miyvars ludi, magram erTi nakli aqvs – didxans rCeba organizmSi. nabaxusevze cotamiWirs xolme mdgomareobidan gamosvla daTavs isev ludiT vmkurnalob.

- uari Tu giTqvamT ludze?nika: erTaderTi mizezi mxolod isaa, Tu

im dros manqanis marTva miwevs. sxva mizezinamdvilad ar maxsendeba.

- ludiT SezarxoSebuls rame CagideniaT?nika: Cemi azriT, ludiT ar unda daTvre.

ludiT unda isiamovno. bevri namdvilad dami-levia, isic maSin, rodesac festivalebsa dakonkursebSi vmonawileob. marTalia, am mxrivkobas ver Sevedrebi, is araerTgzis gamarjve-

bulia msgavs SejibrebebSi.koba: oTx wuTSi cxra kaTxa ludi davlie.

manamde ori kaTxa mqonda daleuli. merebolo kaTxa im pirovnebasTan erTad mivirTvi,romelic meore adgilze gavida. Tumca maxsovs,araferi Camidenia, ubralod, sosisebis Wamiskonkursze viqaCebodi.

nika: momxibvleli prizi iyo - erTi yuTiludi aCuqes, romelic ukve mivirTviT.

- ramdeni wlis staJi gaqvT ludis smaSi?nika: ludis sma aqtiurad studentobis

periodidan daviwye, anu, arc ise didi staJimaqvs. amaSic koba mjobnis.

koba: asakidanac gamomdinare, me ufro

didi staJi maqvs. imdeni ludi maqvs daleuli,viTxov, ludis mwarmoebelma kompaniebma malepensia daminiSnon!

- rogor iwyebT ludze fiqrsa da qeifs?nika: ludi Cveni sasmelia. didi sufrebi

da wvaleba ar sWirdeba. ludi pur-marils ariTxovs. SeiZleba, erT Sekvra marilian Txilzegadaiaro, da magrad iqeifo. erTi sityviT,vwvalobT, vSromobT da luds mivirTmevT.

koba: saidumlos gagimxelT: me da nikavapirebT, parlamentSi kenWi viyaroT. axalisaintereso kanonproeqti gvaqvs momzade-buli. moviTxovT, onkanebSi, sasmel wyalTanerTad, ludi modiodes. Tumca, gpirdebiT,

mis gadasaxads dasufTavebis mosakrebeli armiebmeba.

- Some time ago, as a result of the advertising campaign – “So what thereis winter…” Natakhtari broke the stereotype about beer, that it was only a

summer drink.

Nika: You don’t say so! For me that stereotype was broken anyway. I do not

refuse to drink beer even in winter! Though summer is the season when you can

drink beer any time, any place! Even in the yard. So the action area is larger in

summer.

Koba: Beer is a beverage to drink with your friends and loved ones. Enjoying it

in the yard is especially pleasant experience. I love beer, but it has one disadvantage,

it stays in the organism for too long. A cure for my hangover is beer again.

- Have you ever said “no” to beer?

Nika: I only refuse to drink when I have to drive. I can’t remember any other

reason.

- Have you done anything inconvenient while being drunk with beer?

Nika: In my opinion, you should not get drunk with beer. You have to enjoy

it. I drink much, especially when I participate in festivals and contests. However,I cannot compete with Koba, who has won similar contests many times.

Koba: I drank nine mugs of beer in four minutes. Before that I already had

two mugs. I drank the last mug with a person who took the second place. However,

I remember, I did not do anything bad; I was just striving for taking part in next

contest of sausage eating.

Nika: The prize was attractive - one box of beer, which we already con-

sumed.

- How broad is your beer drinking experience?

Nika: I started drinking beer actively from my studentship, so I don’t have

very broad experience. Koba has succeeded better than me.

Koba: Based on my age I have broader experience. I have drunk so much beer

that now I request from beer production companies to award me the pension!

- How do you start thinking of beer and planning a feast?

Nika: Beer is our kind of drink. It does not require some special preparationsto party. You can simply eat a package of salted nuts with beer and have a great

feast. Well, in a nutshell, we work hard and drink beer.

Koba: I will tell you the secret: Nika and I intend to bring a question to vote at

the Parliament. We have a new, interesting draft law. We want beer to run directly

from the tap along with water. However, we promise that its bill will not be linked

with the cleaning bill.

When You Love Beer Too Much…

DiaryNATAKHTARI


4/28

obubyubsjtdRiuri

5 $:/ 3123

axali msoflio rekordigermanelma enTuziastma lutc eiholcma Tel-

avivSi axali msoflio rekordi daamyara da ginesisrekordebis wignSi moxvda. man mwkrivSi dawyobililudis boTlebis Tavebze erTTvliani velosipediTgaiara. lutc eiholcma ludis boTlebis mwkrivze

8.93 metris gavla moaxerxa da sakuTari rekordi_ 7.99 metri gaaumjobesa. rogorc gamarjvebulmaaRniSna, am miRweviT Zalian bednieria, „marTlac,kargad vgrZnob Tavs, daZabulobam gaiara, mze anaTebsda yvelaferi SesaniSnavadaa.“

miuxedavad imisa, rom am RonisZiebas ginesismsoflio rekordebis organizaciis oficialuriwarmomadgeneli ar daswrebia, organizaciam israe-lis velosipedebis asociacias ufleba misca, aseTicda Caetarebina da mogvianebiT dokumentaluradacdaadastura.

New World RecordA German enthusiast has broken the Guinness World Record for riding

an unicycle along beer bottles in Tel Aviv. Lutz Eichholz managed to ride

along 8.93 meters of beer bottles to beat the previous record of 7.99 meters,

which he set earlier this year. Mr. Eichholz said he was very happy calling it

a perfect day: “I feel really good; all the pressure is down, the sun is shining

and everything is perfect.”While no Guinness World Record of ficials were present, the organization

gave permission for the Israeli cycling association to hold the attempt, which

was confirmed by Guinness at a later date.

aliaskis mkvidri, romelic sami dRis ganmavloba-Si Tovlis namqerSi moeqca, sikvdils gayinuli ludiswyalobiT gadaurCa, – werda saagento TimeNewsFeed.

52 wlis klifton viali aRmosavleT aliaskaze,soflis avtomagistralidan moSorebiT, TovlisnamqerSi moyva. satvirTo manqanaSi ar iyo gadarCe-nisTvis aucilebeli pirobebi, mas mxolod ramdenimeTunuqis qila gayinuli ludi hqonda. vialisTviskargad aris cnobili, rom ludi saWmelia da Sei-cavs kaloriebs, romlebic nebismieri adamianisTvissasicocxlod aucilebelia. daaxloebiT 60 saaTisganmavlobaSi sakvebis gareSe darCenili viali gay-inul luds ReWavda.

viali ambobs, rom is luds, lobiosaviT Wamda. „sax-uravi movxseni da ludi daniT amovCiCqne,“ – ixsenebsigi. vialim sam dReze meti dro ramdenime qila ludzegadaiara, sanam maSvelebi ipovnidnen.

5 dekembers, orSabaTs, gvian RamiT vialis sat-virTo manqana nomis CrdiloeTiT, 40 milis daS-orebiT, Tovlis namqerSi mohyva. misi mobiluritelefoni momsaxurebis zonis gareT aRmoCnda, TanSesaferisadac ar ecva – CogburTis fexsacmelebSi,jinsebsa da msubuq qurTukSi iyo gamowyobili. igigasaTbobad saZile tomaraSi CaZvra da mocaxcaxe fex-ebi pirsaxociT SeifuTa. drodadro Zravas rTavda,radiosTvis rom moesmina da siTbo SeenarCunebina,magram minus 17 gradusis pirobebSi es advili ariyo. yvelaferTan erTad, mesame dRes sawvavis skalanulovan maCvenebels miuaxlovda.

rodesac 6 dekembers viali samsaxurSi ar gamocx-adda, naSuadRevs misi Zebna daiwyes. Tovlis namqerSi

moyolidan sami dRis gasvlis Semdeg is nomelmamaSvelebma ipovnes.

Beer Saves Life of

Man Stuck for Three

Days in a SnowdriftAn Alaskan managed to survive on frozen beer while stuck for three days

in a snowdrift, TimeNewsFeed reported.Clifton Vial, 52, wound up stuck in a snowdrift off a rural highway in

eastern Alaska, his truck lacking the usual survival necessities. All that lay

in the back was a few cans of beer, solid frozen. And as any college student

knows: beer is food and contains calories to keep a person functioning. Food-

less for nearly 60 hours, Vial munched on the frozen beer.

Vial says he ate the beer like beans from a can. “I cut the lids off and dug

it out with a knife,” he said. The 52-year-old lived off the ration of a couple

of cans for more than three days while rescuers searched for him.

Vial had taken a drive late night on Monday, 5th December, getting

stuck in a snowdrift 40 miles north of Nome. Far out of cell phone range and

ill-dressed for the situation in tennis shoes, jeans and a cheap jacket, Vial

huddled for warmth in a sleeping bag and shrouded his shivering feet in a

towel. He turned on the engine occasionally to listen to the radio and get the

heat flowing, but it was no match for the -17 degree temperatures. And by

the third day, Vial’s gas gauge was toeing the “empty” line.

When he failed to show up to work on December, 6 afternoon, the

search was on for the missing man. It wasn’t until afternoon, nearly three

days since his truck became lodged in the snowdrift that a Nome rescue crew

happened upon him.

ludma Tovlis namqerSi sami dRis ganmavlobaSimoyolili adamiani sikvdils gadaarCina

ludis msoflio ambebi/World Beer News


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DiaryNATAKHTARI

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axali weliaxali welierTad

erTad!

New YearNew YearTogatherTogather!


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12 ianvarsa da 30 marts kompania nataxtarma kv-lav Sekriba partniorebi imisaTvis, rom maTTvisecnobebina ludi `nataxtaris~ axali SefuTvisa daaxali brendis – `mTielis~ Sesaxeb.

axali logos, SefuTvisa da boTlis ̀ efes saqarT-velos~ dilerebisTvis wardgena 12 ianvars sastumro`holidei inSi~ gaimarTa. partniorebs sityviT mimar-Ta kompaniis generalurma direqtoma – mehmet koCakma.rebrendigis sakiTxebze, ki isaubra, `nataxtaris~marketingis menejerma Tornike nikolaiSvilma.

30 marts ki `efes saqarTvelos~ partniorebiSeikribnen sastumro `redisonSi~ imisaTvis, rommoesminaT kompaniis axali brendis – ludi ̀ mTielis~,koncefciisa da sakomunikacio kampaniis Sesaxeb.

Tornike nikolaiSvilma maT vrclad gaacno kompaniissamomavlo gegmebic.uSualo garemoSi gamarTuli RonisZiebebiT yvela

monawile kmayofili darCa.

Natakhtari has gathered all partners in order to inform them aboutrebranded Natakhtari and new brand – Mtieli on January 12th and

March 30th.

Introduction of new logo, packaging and bottle to the dealers of

Efes Georgia was held in Holiday Inn Hotel on 12th of January. Mehmet

Koçak, General Director of the Company, addressed the partners with

a speech. Tornike Nikolaishvili, Marketing Manager of Efes Georgia

talked about the rebranding issues.

Partners of Efes Georgia were gathered to attend presentation of

concept and communication campaigns of new brand – Mtieli in Radisson

Hotel 30th of March. Tornike Nikolaishvili broadly spoke about future

plans of the company as well.

All guests were pleased and satisfied with the event held in a natural

environment.

.01.

Presentation of the

Company Projects to the

Dealers

kompaniis proeqtebisprezentaciadilerebisTvis

7

obubyubsjtdRiuri

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siaxleni/News

. .

01


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Our Brand/Cveni brendi DiaryNATAKHTARI

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On March 10th, there was a rugby match between

Romanian and Georgian National teams. During the

match, under the leadership of Natakhtari, there was

an organized watching outlet for fans arranged at bars

Hunger and Scarlet Sails.

Fans watched the match live on the big screen.

After half time, fans had opportunity to participate

in traditional competition of fast beer drinking. The

winner was Giorgi Ivelashvili, Company awarded

him with souvenirs.

DiaryNATAKHTARI

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rumineTi VS saqarTvelo

. .

10 marts, ragbiSi rumineTisa dasaqarTvelos erovnul nakrebTa TamaSi

gaimarTa. matCis dros, ludi „natax-taris“ organizebiT, TbilisSi, „angar-sa“ da ̀ skarlet seilsSi~ organizebuliqomagoba Sedga.

gulSematkivrebi matCis pirdapirtranslacias did ekranze adevnebdnenTvals. Sesvenebaze qomagebs trad-iciulad ludis swrafi smis SejibrSimonawileobis miRebis saSualeba hqon-daT. gamarjvebuli giorgi ivelaSviliaRmoCnda, mas kompaniisgan samaxsovroprizi gadaeca.

Romania VS Georgia

:

News/siaxleniNews/siaxleniNews/siaxleni


10/28

obubyubsjtdRiuri

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Every year HR Department organizes different Team Building activi-

ties. Of course, this year was not an exception and in March Bowling

Championship was held for the Efes Georgia employees.

Teams were formed from different departments’ employees. At theend of the day the winner team was awarded with the Efes Georgia cup,

medals and certificates in celebrating environment. Also the best male

and female players were revealed, Tamar Nebieridze and Badri Shaku-

lashvili. They gained the highest scores during the tournament and were

rewarded with vimpels and certificates. At the same time employees also

had the opportunity to have fun through other entertaining programs such

as Pool, Russian Billiard and Kinect dance competition.

At the end of November Astra Park hosted our company. Carting

Championship was the main event at this entertaining evening. But,

participants could also enjoy other games. At the end of the competition

the winners were named. The places as follows: 1st place: Durmishkhan

Mamuchashvili, 2nd place: Nikoloz Korkotadze and 3rd place: Akaki

Tevdoradze. The buffets continued the evening and ended cheerfully.

Previous years experience showed that such events help our employ-

ees to form good and friendly relations with their colleagues. Also this

positive spirit, energy and mood lasts for a long time. Of course all this

has a positive impact on their work ef ficiency and effectiveness.

personalis marTvis departamenti yovelwliuradgunduri muSaobis wamaxalisebel araerT RonisZiebasukeTebs organizebas. ra Tqma unda, gamonaklisi arc

wlevandeli weli yofila. ̀ efes saqarTvelom~ martisTveSi boulingis Cempionati Caatara.

monawile gundebi sxvadasxva departamentisTanamSromlebiT iyo dakompleqtebuli. dRis bolosgamarjvebul gunds ̀ efes saqarTvelos~ Tasi, medlebida sertifikatebi sazeimo viTarebaSi gadaeca. asevegamovlindnen: dRis saukeTeso moTamaSe mamakaci _badri SayulaSvili da qali _ Tamar nebieriZe. maT Cem-pionatis ganmavlobaSi umaRlesi qulebi daagrovesda saCuqrad vimpelebi da sigelebi gadaecaT.

paralelurad, kompaniis TanamSromlebs sxva-dasxva gasarTobi saSualebebiT gaxaliseba SeeZloT,rogoric aris amerikuli da rusuli biliardi dacekvis Sejibri kineqtis meSveobiT.

aseve, noembris bolos kompaniis TanamSromlebi-saTvis `astra parkSi~ gasarTobi saRamo moewyo.mniSvnelovani movlena kartingSi Sejibri iyo, Tumcamsurvelebs SeeZloT, biliardiTa Tu sxva gasarTobisaSualebebiT dakavebuliyvnen. Sejibris bolos gama-rjvebulebic gamovlindnen, adgilebi Semdegnairadgadanawilda: I adgili _ durmiSxan mamuCaSvili, IIadgili _ nikoloz korkotaZe, III adgili _ akaki Te-vdoraZe. saRamo, romelic alafurSetma gaagrZela,mxiarulad dasrulda.

wina wlis gamocdilebam aCvena, rom msgavsiRonisZiebebis Catareba Zalian exmareba Cvens Tanam-Sromlebs kolegebTan kargi da megobruli urTier-

Tobis CamoyalibebaSi, aseve maT didi xani mihyvebaTis dadebiTi muxti, energia da ganwyoba, riTic dRismanZilze itvirTebian. yovelive es ki, TavisTavad,Sromis nayofierebasa da Sesrulebuli samuSaosxarisxze aisaxeba.

TimbildingisRonisZiebebi

Team Building

Activities

nataxtaris gundi/Natakhtari Team


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DiaryNATAKHTARI

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2. nataxtaris limonaTis aromati; 3. xem-cenare, romelic gamoiyeneboda da gamoiyenebaqarvis elisa da ludis aromatizatorad; 4.marcvleuli kultura, romelic warsulSisaqarTveloSi da ludis kulturis xalxebSiludis xarSvis dros gamoiyeneboda; 5. cno-bili amerikuli vestern “SesaniSnavi Svi-deulis” gmiri, romeli bavSvobaSi ar svamdanataxtaris limonaTs da gaxda borotmoqmedi;6. nataxtaris limonaTis importiori qveyana;9. aRmosavleT evropaSi gavrcelebuli send-viCis saxeli, romelsac ZiriTadad ludTanerTad miirTmeven; 11. mwvane Caisgan gakeTebu-li iapunuri ludis brendi; 12. kompania EBI-swamyvani ludis brendi.

mevludi qafianiZis krosvordi

Cross Word Puzzle by Mevludi Kapianidze

1. specialuri damoukidebeli ganyofile-ba ludis Camomsxmel warmoebaSi; 5. alko-holis dalevis Semdeg saWesTan dajdomiskvalifikacia, anu samarTlebrivi saxel-deba; 7. germanuli kanoniT gansazRvruliludis aucilebeli ingredienti; 8. ger-manuli kanoniT gansazRvruli ludisaucilebeli ingredienti; 10. ludisgermanuli brendi, romelic amave saxe-lis qalaqSi ixarSeba; 13. germaniis miwa(kuTxe), romelic Tanamedrove ludissamSoblod da yvelaze didi ludis fes-tivalis maspinZlad iTvleba;

horizontalurad: Sveulad:


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:/ 3123$:/ 3123

loialobis programisprezentacia

sastumro `holidei inSi~ `efes saqarTvelos~ 50saukeTeso partniori savaWro qselis warmomadgenlebs,loialobis programis axali sistema warudgines. pr-

ezentacias `nataxtris~ qselis marketingis menejerigaga gvaramia waruZRva. prezentaciis ganmavlobaSimowveul stumrebs qulebis dagrovebis meqanizmigaacnes, romelic winaswari gayidvebis angariSebzeiqneboda damokidebuli. RonisZiebis dros, aseve moxdaspecialuri vebgverdis prezentaciac, sadac savaWroqselebis warmomadgenlebs dagrovili qulebis gadamow-meba da kontroli momavalSi SeeZlebodaT.

Presentation of

Loyalty Program

The presentation of a new system of the loyalty program was held to the

representatives of fifty best on trade outlet representatives of Efes Georgia,

at the Holiday Inn Hotel. The presentation was delivered by Gaga Gvaramia,

the Trade Marketing Manager of Natakhtari. The invited guests received in-

formation about the mechanism of score accumulation, which would depend

on the preliminary sales accounts. A special of trade networks would be able

to verify and control their scores in the future.

.02.

201

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siaxleni/News


13/28

nataxtris rebrendingTan dakavSirebuligrandiozuli prezentacia-miReba „Tbilisi ivenTholSi“ gaimarTa. mowveul stumrebs warudginesganaxlebuli nataxtari: axali logo, boTli daetiketi. kompaniis mniSvnelovani siaxlisa da samo-mavlo gegmebis Taobaze isaubra da JurnalistebiskiTxvebs upasuxa „nataxtris“ marketingis menejermaTornike nikolaiSvilma.

prezentaciis oficialuri nawilis Semdeg gaim-arTa musikaluri saRamo, romlis wamyvanebic iyvnenvaniko TarxniSvili da Tika facacia. koncertSimonawileobdnen Semdegi jgufebi da momRerlebi:

• Tbilisi big bendi•• maia baraTaSvili

•• mariko ebraliZe•• Tako gaCeCilaZe•• zaur SavguliZe•• giorgi suxitaSvili•• marika oniaSvili•• TamTa cxvitava•• daviT iluriZis bendi•• xaTuna jalaRonia•• maka gamyreliZe

RonisZiebis specialuri stumari iyo fil da kunia (briuseli/belgia).

Tbilisi Event Hall hosted a grand presentation – reception related to

Natakhtari rebranding, during which the rebranded product was displayed

for the guests: a new logo, bottle and label design. Tornike Nikolaishvili,

the Marketing Manager of Natakhtari, spoke about important innovations

and future plans of the Company and answered journalists’ questions.

The of ficial part of the ceremony was followed by the concert pre-

sented by Vaniko Tarkhnishvili and Tika Patsatsia. The following music

bands and singers took part in the concert:

•• Tbilisi Big Band

•• Maia Baratashvili

•• Mariko Ebralidze

•• Tako Gachechiladze

•• Zaur Shavgulidze

•• Giorgi Sukhitashvili

•• Marika Oniashvili

•• Tamta Tskhvitava

•• David Iluridze Band

•• Khatuna Jalaghonia

•• Maka Gamkrelidze

PHILL DA CUNHA (Brussels / Belgium) was the special

guest of the event.

.1 .

201

ganaxlebuli nataxtari –grandiozuli prezentacia

Rebranded Natakhtari –

the Grand Presentation

24

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During the whole day, in every half an hour, special questions

regarding the company, the brand and Georgian beer were placed

on Natakhtari of ficial Facebook page. Winners of the contest were

given one box of new Natakhtari.

27

4.01.

01

ganaxlebuli nataxtaris viqtorina Facebook-ze

mTeli dRis ganmavlobaSi, yovel naxevar saaTSi,nataxtaris Facebook -is gverdze xdeboda kompa-niasTan, brendTan da zogadad qarTul ludTandakavSirebuli kiTxvebis ganTavseba. pirveli

swori pasuxebis avtorebma saCuqrad erTi yuTiganaxlebuli nataxtari miiRes.

Natakhtari Contest

on Facebook

obubyubsjtdRiuri siaxleni/News

f b . c o m / n a t a k h t a r

i f b . c o m / n a t a k h t a r i f b . c o m / n a t a k h t a r i f b . c o m / n a t a k

h t a r i f b . c o m / n a t a k h t a r i f b

. c o m / n a t a k h t a r i f b . c o m / n a t a k h t a r i


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DiaryNATAKHTARI

erTi Cveulebrivi dRe restoranerTi Cveulebrivi dRe restoranludis moedanSi

ludis moedanSi

One Ordinary Day at theOne Ordinary Day at the

Restaurant Beer SquareRestaurant Beer Square

sasiamovno garemo, musika, xalxmravloba da... am yvelaferSigajerebuli ludis aromati...

Nice Environment, Music, Many People And…

Prevailing Beer Aroma...

TaTia vardosaniZe, stumari:

TATIA VARDOSANIDZE, A GUEST:

zurab baqraZe, Sps `wisqvilis~ generaluri menejeri:

ZURAB BAKRADZE, THE GENERAL MANAGER OF TSISKVILI LTD:

zura siraZe, barmeni:ZURA SIRADZE, THE BARTENDER:

vaxtang ebraliZe, mimtani:VAKHTANG EBRALIDZE, THE WAITER:

Zalian momwons aq stumroba. amasTanave, ludis didi moyvaruli var,Zalian miyvars nataxtari da xSiri momxmarebelic var. Tu sadme amisSesaZlebloba meZleva, uars ar vambob. qarTul ludebs Soris nataxtars

vaniWeb upiratesobas, me miyvars nataxtari!

I like being here. I’m a big fan of beer. I like Natakhtari very much and I am a frequent

consumer. Whenever I have the opportunity to taste it, I never say “no”. Among Georgian

beers I give preference to Natakhtari, I love it!

Cven didi xnis urTierToba gvaqvs kompania nataxtarTan, aq imarTebakonkursebi da Sejibrebebi ludis smaSi. garda amisa, CvenTan gayiduliludis 80 procenti nataxtarze modis. Cvens momxmarebels uyvars na-taxtari. samegobro wreSic upiratesobas nataxtaris ludebs vaniWeb,maT Soris Zalian miyvars qarva. misi momxmarebeli var.

We have a long-term relationship with Natakhtari. Many beer drinking contests have taken

place here. In addition, 80% of beer sold in our restaurant is Natakhtari – our guests just

love it. My friends and I prefer Natakhtari as well, especially Karva.

me miyvars nataxtari! aq moxmarebeli ZiriTadad Camosasxmel nataxtarsiTxovs. uyvarT da moswonT. did aRtacebas gamoTqvamen ucxoeli stum-rebi, maT uyvarT qarTuli ludi, gansakuTrebiT ki nataxtari.

I love Natakhtari! Our consumers mostly ask for draught Natakhtari. They love it. Foreign

visitors are also fascinated with the Georgian beer, especially with Natakhtari.

ucxoeli stumrebi aRfrTovanebuli arian. xSirad iTxoven nataxtars.ukve Seiyvares. Tavadac upiratesobas kompania `nataxtaris~ ludebsvaniWeb.

Foreigners most frequently request Natakhtari. They have fallen in love

with this beer. I, myself give preference to Natakhtari beers as well.

28

INATAKHTARI / menataxtari


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nataxtaris limonaTis saqvelmoqmedo proeqtispirveli etapi - Tanxis Segroveba - dasrulda. samiTvis ganmavlobaSi gayiduli produqciidan SemosuliTanxis moculobam 142 802 lari Seadgina, ramac winas-war arsebul prognozebs 40 procentiT gadaaWarba.kompaniis masStaburi saqvelmoqmedo aqciis - `izrunemomavalze~ - farglebSi akumulirebuli fondebisxvadasxva proeqtebis mixedviT gadanawildeba damTeli wlis ganmavlobaSi gaixarjeba. aRniSnuliinformaciis mediis warmomadgenlebisa da sazoga-doebisTvis gacnobis mizniT, sastumro `qorTiardmeriotSi~ specialuri preskonferencia gaimarTa,romelSic, kompania ̀ nataxtaris~ warmomadgenlebTan

erTad, asociacia `Cveni saxli - saqarTvelos~ pro-gramebis koordinatoric monawileobda.

preskonferenciaze aseve iTqva, rom dasrulebulia16-dan 18 wlamde mzrunvelobamoklebuli bavSvebisbazis Sedgena, vinc proeqtis ZiriTad samizne audi-torias warmoadgens. aqve, Jurnalistebs miewodaTinformacia, rom bazaSi arsebul bavSvebTan muSaobaspirvel etapze fsiqologebi daiwyeben, xolo Semdgom,maTi daskvnis Sedegebis gaTvaliswinebiT, TiToeulimzurnvelobamoklebulisTvis specialuri, indi-vidualuri, maT konkretul saWiroebebze morgebulisaintereso da efeqtiani programebis Sedgena daganxorcieleba moxdeba.

proeqti xorcieldeba asociacia „Cveni saxli – saqarTvelos“ mier, saqarTvelos patriarqis

TanadgomiTa da locva-kurTxeviT.

`nataxtaris fondis~ proeqtis pirvelinawilis angariSgeba


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The first stage of Natakhtari Fund Project, referring to the accumu-lation of money, came to its end. The proceeds from three-month sales

amounted to GEL 142,802, which exceeded the forecasts by 40%. The

accumulated funds within the framework of the large scale charity cam-

paign, “Take Care of Future”, will be allocated according to the different

respective projects and spent throughout the year. In order to provide

this information to the media representatives and public, a special press

conference was held at Courtyard Marriott Hotel, in which together with

Natakhtari representatives, the Program Coordinator of the Our House

– Georgia Association took part as well.

At the Press Conference it was also mentioned that the creation of da-

tabase of homless children 16-18 age range, representing the main target

audience of the project, had been completed. Journalists were informed

that, on the first stage, the psychologists would start working with these

children next week. Based on their findings and conclusions, interesting

and effective special and individual programs tailored to specific needs

of each and every child would be designed and implemented.

The Project is being implemented by the Our House – Georgia

Association and with the countenance and blessings of the Patriarch

of Georgia.

Report on the First Part of Natakhtari

Fund Project

.03.


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•• buRaltruli aRricxva

•• adobi akrobati

•• umaRlesi donis eqseli

•• manqanebis ganawilebis politika

•• ludis xarSvis teqnologiis kursi

•• komunikaciis gaumjobesebistreningi

•• kreatiuli prezentaciismomzadeba

•• sertificirebuli eleqtrikosebismomzadebis kursi

•• inglisuri enis Semswavleli kursi

•• etiketis standartebi

•• finansuri aRricxva

•• pirveladi daxmarebis gaweva

•• degustaciis treningi

•• saqarTvelos bizneskanonmdebloba

•• miznis miRweva

•• higienis normebi

•• inkotermebi

•• Sromis kodeqsi

•• laboratoriis xarisxis marTvis

•• sistema ISO/IEC 17025

•• mmarTvelobiTi unarebi

•• menejeruli aRricxva

•• marketingis axali midgomebi

•• merCendaizingi

•• MS ofisi

•• ACCOUNTING PRINCIPLES

•• ADOBE ACROBAT

•• ADVANCE EXCEL

•• CAR ALLOCATION POLICY INTRODUCTION

•• CERTIFIED BREWMASTER COURSE

•• COMMUNICATION IMPROVEMENT TRAINING

•• CONFIDENT AND CREATIVE PRESENTATION

•• ELECTRICAL CERTIFICATION PREPARATION

•• ENGLISH COURSE

•• LABELING STANDARDS

•• FINANCIAL ACCOUNTING

•• FIRST AID TRAINING

•• FLAVOR ACT&TESTING

•• GEORGIAN BUSINESS LAW

•• GOAL ACHIEVEMENT

•• HYGENE NORMS

•• INTERNATIONAL COMMERCIAL TERMS

•• LABOR CODE

•• LABORATORY QUALITY MANAGEMENT

SYSTEM AS PER ISO/IEC 17025

•• LEADERSHIP TRAINING

•• MANAGERIAL ACCOUNTING

•• MARKETING NEW APPROACHES

•• MERCHANDISING

•• MS OFFICE

treningebi

TRAININGS

personali


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CERTIFIED BREWMASTER COURSE

The Certified Brewmaster Course of Scientific Research Institute

of Berlin included instructions for making physic-chemical and mi-

crobiological analysis of the raw materials, brewing and technical

devices, filtration-stabilization, as well as bottling, packaging and

degustation processes.

The duration of the Certifi

ed Brewmaster course was two monthsand integrated theoretical and practical lectures, led by highly quali-

fied professors and teachers, conducted at the mini factories and labo-

ratories within the framework of the Institute. The aim of the course

was to obtain and deepen the knowledge of the employees working

in beer production, as well as to gain the practical experience in all

of the above-mentioned fields for further implementation.

LABELING STANDARDS

During the Labeling Standards training conducted by the Inter-

national Finance Corporation (IFC), the company lawyer presented

to the attendees and discussed all the paragraphs of the #2-231 Order

regarding ”The Approval of Additional Requirements for Food and

Beverage Labeling”, issued on December 11, 2009, by the Minister

of Agricultural and Natural Resources of Georgia.

FLAVOR TESTING

During the period of February-March, 2011, within the frame-

work of the “Tasting Project”, the training was conducted at our

company. The aim of the training was preparing the panel of tasters.

The training was attended by 11 candidates, who had gone through

two stages of selection beforehand. As a result of training, they

learned 31 beer flavor standards and relevant beer assessment tech-

nique. The training included 25 sessions, after which all tasters were

given certificates. The relevant training materials were prepared and

provided by “FlavorActiv”, which is the leading British company in

this field. “FlavorActiv” is training and monitoring tasters at about

1200 beer producing companies in more than 170 countries.

ludis xarSvis teqnologiis kursiberlinis samecniero-kvleviTi institutis (VLB)

ludis teqnologiis kursi iTvaliswinebda nedleu-lis, teqnikuri mowyobilobis, ludis xarSvis fiziko-qimiuri da mikrobiologiuri analizis, filtracia-stabilizaciis, aseve Camosxmis,SefuTvis da degustaciis

swavlebas.aRniSnuli kursis xangrZlivoba iyo ori Tve da moicav-da, rogorc Teoriul, aseve praqtikul mecadineobebsinstitutis bazaze arsebul mini warmoebasa da laborato-riebSi, romlebic kvalificiur profesor-maswavleblebsmihyavdaT. kursis mizani iyo ludis warmoebaSi momuSaveTanamSromlebisTvis yvela am aspeqtSi codnis gaRrmavebada Semdeg misi praqtikaSi gamoyeneba.

etiketis standartebisaerTaSoriso safinanso korporaciis mier (IFC)

Catarebul treningze, kompaniis iuristma damswreebsgaacno da punqtobrivad ganixila saqarTvelos soflismeurneobis ministris 2009 wlis 11 dekemberis #2-231brZaneba „sursaTis etiketirebisadmi damatebiTi moTx-ovnebis damtkicebis Sesaxeb~.

degustaciis treningi2011 wlis Teberval-martSi kompania `nataxtarSi~

Catarda treningi degustaciis proeqtis farglebSi.treningis mizani iyo profesionali degustatorebispanelis momzadeba. treningSi monawileoba miiRo 11 kan-didatma, romlebmac winaswar gaiares ori SesarCevietapi. treningis farglebSi maT Seiswavles ludisTvisdamaxasiaTebeli 31 aromati, daeuflnen ludis Sefasebisteqnikas. treningi moicavda 25 sesias, romlis gavlis Sem-degac degustatorebs gadaecaT serTifikatebi. treningimomzadebuli da uzrunvelyofili iyo saTanado masalebiTinglisuri kompania FlavorActiv-is mier, romelic am sferoSi

wamyvani kompaniaa. is amzadebs da monitorings uwevsdegustatorebs 1200-mde ludis mwarmoebel kompaniaSi170-ze met qveyanaSi.

Personnel


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TviTnaswavli musikosi da saqarTvelos sportisostati _ ivane xaCiraSvili kompania `nataxtarSi~daarsebis dRidan muSaobs.

kompaniis Sesaxeb`kompaniis dafuZnebis dRidan aq var, saqme Tavad

mwarmoeblisgan Seviswavle. Tavidan muSaoba miwevdaCexebTan, Semdeg germanelebTan. maTTan muSaobam didigamocdileba SemZina. aq Cemi saqme vipove, miyvarsmeqanizacia, miTumetes, rom es Cemi profesiacaa.

gunduri muSaoba, samuSao pirobebi da anazRau-reba _ es is ZiriTadi da yvelaze mniSvnelovani faq-torebia, ris gamoc me am kompaniaSi var.~

musikis Sesaxeb

musika _ Cvens qveyanaSi tradiciasaviT iyo: gqondaTu ara survili, aucileblad unda dagemTavrebina`Svidwledi~ mainc. es ufro mSoblebis surviliTada daZalebiT xdeboda, vidre bavSvis mondomebiT.umravlesoba ase gaxldaT. ai, batoni ivane ki is gamon-aklisia, romelmac sakuTari surviliT Seiswavlamusika. marTalia, musikaluri ganaTleba ar aqvsmiRebuli, magram es sulac ar uSlis xels imaSi, romTviTnaswavli musikosi erTnairad kargad flobdessxvadasxva instruments.

musika b-ni ivanes erTaderTi gataceba araa. gasak-viria, ra saerTo SeiZleba hqondes musikasa da lelos,Ziudosa da sambos, magram niWic xom swored esaa.

saqarTvelos sportis ostati leloburTSi,saqarTvelos sportis ostati samboSi da sportisostatobis kandidati ZiudoSi.

asaki, ojaxi, samsaxuri daaxalgazrdobisdroindeli gatacebebi`dResdReobiT, veRar vaxerxeb aqtiurad davkavde

sportiT an seriozuli dro davuTmo musikas. es axal-gazrdobaSi darCa, axla ki ufro garTobis, hobis saxemieca. Tumca, vcdilob xSirad vivarjiSo xolme.~

sakuTari Tavi kompaniaSi`am kompaniis momavalSi namdvilad vxedav saku-

Tar Tavsac, radgan vici, rom gamocdili kadri aqyovelTvis dafasebulia xelmZRvanelobisgan dakolegebisgan. urTierTpativiscema, gunduri muSaoba

sakmarisi mizezebia nebismieri TanamSromlis mo-tivirebisTvis. am kompaniis winsvla, Cemi ojaxiswinsvlacaa.~

Ivane Khachirashvili, self-taught musician and Master of Sports has

been working in Natakhtari since its establishing.

About the Company

“I’ve been working at the Company since the day of its establishment;

I’ve learned the job from the producer itself. In the beginning, I had to

work with Czechs and afterwards with Germans. It was a great experi-

ence. I found my place here; I like mechanization, especially because it

is also my profession.

Teamwork, working conditions and remuneration – are the major

reasons and significant factors of working at this company”.

About music

As for the music… – it used to be like a tradition in our country:

whether you wished or not it was necessary to graduate at least from

the seven-year music school. Parents were forcing their children to

learn music.This was the case of majority but Ivane was an exception,he learned music out of his own desire. Though he did not receive a

musical education, it did not prevent him from playing various instru-

ments equally well.

Music is not his only passion. You might wonder what the music

and Lelo (Georgian kind of sport) judo and sambo have in common…

probably this is a real talent of the person who is the Master of Sports

of Georgia in Lelo Ball, the Master of Sports of Georgia in Sambo and

the Candidate Master of Sports in Judo.

Age, family, work and passions of his youth

“Nowadays I cannot pursue sports as actively as I used to, neither

can I allocate some quality time for music. These things were left in

my past and now they’ve turned into hobbies for me. However, I try to

exercise frequently.”

How he sees himself in the Company

“I clearly see myself in the future of this company, as I’m well awareof how the experienced personnel are always valued by the manage-

ment and colleagues. Respect and teamwork are suf ficient reasons for

motivation of any employee. The Company’s success is the success of

my family as well.”

Camosasxmelis inJineri

ivane xaCiraSvili

Ivane KhachirashviliFILLING DEPARTMENT ENGINEER

`am kompaniiswinsvla

Cemi ojaxiswinsvlacaa...~

“The Company’s

Success is the

Success of my

Family as well…”

niWieri/Our Talent


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kompania `nataxtari~ ulocavs

daviT martiaSvilsdaviT martiaSvils safiltracio ganyofilebis(safiltracio ganyofilebisoperatori) daoperatori) da nino markozaSvilsnino markozaSvils ojaxisojaxisSeqmnas da usurvebs bednierebasSeqmnas da usurvebs bednierebas

Company Natakhtari Congratulates

DAVID MARTIASHVILIDAVID MARTIASHVILI (Filtration Department Operator)(Filtration Department Operator)

andand NINO MARKOZASVILININO MARKOZASVILI on their marriage and wishes them happinesson their marriage and wishes them happiness!

7 ianvars, savaWro warmomadgenel giorgi deviZesSeeZina pirveli Svili mariam deviZe

Mariam Devidze, The first child of Giorgi Devidze, Sales Representative,

was born on January 7.

vulocavT

CONGRATULATIONS

19 Tebervals, savaWro warmomadgenel irakli jiqiZesSeeZina meore Svili mariam jiqiZe

Mariam Jikidze, second child of Irakli Jikidze, Sales Representative,

was born on Fabruary 19.


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01.2012

HIREDdaniSvna

HIREDdaniSvna

TinaTin murvaniZe

lojistikis departamentis asistentiTINATIN MURVANIDZE

Assistant to Logistics Department

giorgi kobaxiZe

safiltracio ganyofilebis muSaGIORGI KOBAKHIDZE

Filtration Department Worker

oTar managaZe

savaWro warmomadgeneli (regionebi)OTAR MANAGADZE

Sales Representative (Regions)

vaxtang CxeiZe

savaWro warmomadgeneli (regionebi)VAKHTANG CHKHEIDZE


aleqsi WauWiZe

savaWro warmomadgeneli (regionebi)ALEKSI CHAUCHIDZE


saba dundua

savaWro warmomadgeneli (regionebi)SABA DUNDUA


giorgi deviZe

savaWro warmomadgeneli (regionebi)GIORGI DEVIDZE


giorgi baramiZe

savaWro warmomadgeneli (regionebi)GIORGI BARAMIDZE


giorgi galuaSvili

savaWro warmomadgeneli (regionebi)GIORGI GALUASHVILI


Wabuki JamutaSvili

savaWro warmomadgeneli (regionebi)CHABUKI ZHAMUTASHVILI


zurab Ciqovani

winaswari gayidvebis operatoriZURAB CHIKOVANI

Pre-Sales Processing Opertor

badri kurtaniZe

savaWro warmomadgeneli (regionebi)BADRI KURTANIDZE


badri zurabiSvili

savaWro warmomadgeneli (regionebi)BADRI ZURABISHVILI


daviT baCukaSvili

savaWro warmomadgeneli (regionebi)DAVIT BACHUKASHVILI


ezik lomauri

savaWro warmomadgeneli (regionebi)EZIK LOMAURI


giorgi SarmazaniSvili

savaWro warmomadgeneli (regionebi)GIORGI SHARMAZANISHVILI


ioseb mwariaSvili

savaWro warmomadgeneli (regionebi)IOSEB MTSARIASHVILI


ivane giorgelaSvili

savaWro warmomadgeneli (regionebi)IVANE GIORGELASHVILI


nodar revaziSvili

savaWro warmomadgeneli (regionebi)NODAR REVAZISHVILI


sofio aleqsiSvili

winaswari gayidvebis operatoriSOPIO ALEKSISHVILI

Pre-Sales Processing Opertor

personali


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POSITION CHANGETanamdebobis Secvla

gorgi janjalaSvili

eleqtrikosiGIORGI JANJALASHVILI

Electrician

mamuka daviTuri

petis xazze SesafuTi danadgaris operatoriMAMUKA DAVITURI

PET Line Packaging Machine Operator

Salva RonRaZe

minis xazze etiketis danadgarismeqanikos-operatoriSHALVA GONGADZE

Glass Line Labeling Machine Mechanic-Operator

marina dabrundaSviliminis xazze wunmdebeliMARINA DABRUNDASHVILI

Glass Bottle Sorter

nikoloz tefnaZe

energomeurneobis cvlis ufrosiNIKOLOZ TEPNADZE

Utility Foreman

merab kobaxiZe

minis xazze damxmare muSaMERAB KOBAKHIDZE

Glass Line Depaletizator Support Worker

irakli wulaZe

qselis administratoriIRAKLI TSULADZE

Network Administrator

levan SaTiriSvili

fin.kontrolis menejeris movaleobisSemsrulebeliLEVAN SHATIRISHVILI

Acting Finance Control Manager

irakli qsovreli

finansuri kontroleriIRAKLI KSOVRELI

Finance Controller

paata xarbedia

biznes sistemebis supervaizeriPAATA KHARBEDIA

Business Systems Supervisor

giorgi turaSvili

gayidvebis sistemis supervaizeriGIORGI TURASHVILI

Sales System Supervisor

nino miqelaZe

brend menejeri (limonaTi)

NINO MIKELADZEBrand Manager (CSD)

giorgi gvaramia

qselis marketingis menejeriGIORGI GVARAMIA

Trade Marketing and Merchandising Manager

mariam ciskariSvili

laboratoriis inJineriMARIAM TSISKARISHVILI

Laboratory Engineer

vaxtang vaWaraZe

avtomatizaciis specialisti

VAKHTANG VACHARADZEAutomation Specialist

giorgi giorgaZe

saxarSi ganyofilebis operatoriGIORGI GIORGADZE

Brew Department Operator

giorgi kobaxiZe

safiltracio ganyofilebis operatoriGIORGI KOBAKHIDZE

Filtration Department Operator

HIREDdaniSvna

02.2012

03.2012

02.2012

03.2012

Personnel


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37 $:/ 312337 $:/ 3123

adamianebi, romlebsac samoqalaqoomisa da narkomaniis talRam gadauara;erTi sityviT, gasuli saukunis 90-iani

wlebi da mTeli es `dakarguli Taoba~.iqneb ifiqroT kidec, rom metismetadbevri iwereba maTze, magram litera-tura xom yovelTvis mimdinare movlen-ebs exmianeba da Tan mwerlis interesissaganic xom mudam adamiania.

`iyo saRamo, iyo dila~ _ romaniCemze, Tqvenze, Tazoebsa da naTiebze.daviT qarTveliSvilic swored amTaobaze wers. msubuqad, yovelgvarisikeklucisa da manerulobis gareSe. anki ra sikekluce sWirdeba omgamovlil,depresiagamovlil adamianebs. xalxi,romlisTvisac religia materialuri

miznebis miRwevis erT-erTi saSualebaa;gauferulebuli cxovreba ubralodarsebobisTvis _ esaa Tazosa da makas,

naTiasa da levanikos, aleqsisa da sxvadanarCeni gmirebis cxovreba. ise Cav-lili dro, rom imis gaazrebasac ver as-

wreb, bolos da bolos, ra gaakeTe an argaakeTe; terorizmi da TviTmfrinavidangadmoyrili Tazosa da milindas fiqre-bi; batoni tobias hilis eqsperimentebida mudmivi Tema `maradiulze~.

romanis yvela gmiri imdenad nacno-bia Cveni realobisTvis, rom SeiZleba,maTSi sakuTari Tavi, an garSemomyofniamovicnoT. isini `rigiTi moqalaqeebi~arian: sentimentalurebi da ugrZnobni,materialistebi da romantikosebi,`Zveli biWebi~ da bankirebi, jariskacebida ̀ yviTeli~ Jurnalistebi. da yvela mx-olod sakuTar `patar-patara~ cxovre-

bebze zrunavs, yovelgvari moralisa TuRirebulebebis gareSe.

David Kartvelishvili – the lawyer, author of

four novels and many more short stories, winner

of literature prizes, the Pen Center President during

2010 – 2011.

People attacked by the wave of the civil war and

drug addiction; in a nutshell, the period of 90s and the

entire “lost generation”. You may think that too muchis written about these topics, but the literature always

echoes the contemporary events and a human being

is a constant object of interest for a writer.

“There was evening and there was morning” – a

novel about me, you, about Tazos and Natias. David

Kartvelishvili writes exactly about this generation,

lightly, without any coquetry and mannerism. And

what type of coquetry can be appropriate for people,

who have gone through the war and depression?!

The people, for whom religion is one of the means to

achieve materialistic goals; the faded life… just for

existence – this is the life of Tazo and Maka, Natia and

Levaniko, Alexi and other characters. The kind of life,

that passes by so quickly that you don’t have time to

realize what you have done and what you have not;

the terrorism and Tazo’s and Milinda’s thoughts, whowere thrown from the plane; the experiments of Mr.

Tobias Hill and permanent theme of Eternity.

All the heroes of the novel are so familiar to our

reality that you may recognize yourself or people

around you in their characters. They are ordinary

citizens: sentimental and insensitive, materialists and

romanticists, “old guys” and bankers, soldiers and

“yellow” journalists. And all of them take care of their

own small lives only, without any morals or values.

ra waviki xora wavikiTxoT

What to ead What to Readnino maWaraSvilisliteraturuli sveti

literatura yovelTvismsoflio procesebs asax-avda da mas mihyveboda. XXsaukune da Tanamedroveepoqa ki, albaT, sxva sauku-neebTan SedarebiT, yvelazesaintereso, informaciuladdatvirTuli da movlenebiTdaxunZlulia. Sesabamisad,iqmneba uamravi mxatvruliteqsti, gaCnda axali mimdin-areobebi. rac ufro izrde-ba mxatvruli literaturisnimuSebis raodenoba TumweralTa ricxvi, miT ufrorTulia SeniSno, aRmoaCinoda gamoarCio maTgan sauke-Teso. Tu saukeTeso ara,iseTi mainc, romlis wakiTx-vis Semdeg, doCanaSvilis ariyos, _ ,,xdebi odnav uke-

Tesi, vidre xar~.CvenTvis ki, upirvelesad,erovnuli literaturaasaintereso. vfiqrob, Tana-medrove qarTveli mwerlebiufro kargad unda gavic-noT.

Literature has always reflected world-

wide events and followed them. In com-

parison to other historical periods, XX

century and contemporary era have beenfull of the most interesting informative

events. Therefore, many fiction books

are being written and new trends devel-

oped. The higher the number of fiction

books or writers, the lower the chance

to notice, discovers and distinguishes

the best out of them… The chosen lit-

erature may not be the best, but it should

be at least that kind of book, which, as

Dochanashvili says, - “makes u a little

bit better than you already are.”

In the first place, the national product

is the most interesting for me. I think

we should get more acquainted with

contemporary Georgian writers.

Literary Coluomn ofLiterary Coluomn of

Nino MacharashviliNino Macharashvili

iuristi, oTxi romanisa da ufrometi moTxrobis avtori,literaturuli premiebis

laureati, pencentrisprezidenti 2010-2011 wlebSi.

David KartvelishviliLawyer, author of four novels and many more short stories, winner of literature prizes,

Pen Center President during 2010-2011.

daviTqarTveliSvili


27/28

or kaTxa ludSi Semavali alkoholi xels uwyobsazrovnebis process, iuwyeba The Times of India. ili-noisis universitetis fsiqologebma aRmoaCines, rommamakacebi, romlebic iReben sasmels, ukeTesad xsnianTavsatexebs vidre sruliad fxizeli adamianebi.ludis moyvarulebi ara marto sworad aRiqvamen metSekiTxvas, aramed gacilebiT swrafad iZlevian sworpasuxebs. miiCneva, rom alkoholi aferxebs analiti-

kur azrovnebas da xels uwyobs kreatiuli azrebisformirebas, romlebic sxvagvarad ver SeZlebda gaR-rmavebas. es aadvilebs problemebis originalurgadawyvetas.

aRniSnul kvlevaSi fsiqologebma dakvirvebaormocamde janmrTel, axalgazrda mamakacze ganax-orcieles, romelTac misces sxvadasxva Tavsatexi.kvlevis obieqtebs eZleodaT sami sityva (magaliTad,rogoricaa moneta, swrafi da kovzi), ris SemdegacmaT unda moefiqrebinaT meoTxe sityva, romelic amsams erTmaneTs daakavSirebda (am SemTxvevaSi es si-tyva iyo vercxli).

respodentTa Semadgenlobis naxevarma, testisSesrulebamde, dalia ori kaTxa ludi, xolo danarCe-

nebma testi fxizel mdgomareobaSi gaiares. nasvamebisjgufma gadawyvita 40 procentiT meti problema, anuamoxsna meti amocana, vidre - fxizlebisam da daxarjasaSualod 12 wami SekiTxvaze, fxizeli mamakacebismier daxarjul 15.5 wamTan SedarebiT.

?imdinare kvleva warmoadgens problemebis gadaw-yvetaze alkoholis gavlenis pirvel damadasturebelfaqts, aRniSnes mkvlevarebma. kvlevis Tanaavtormajenifer uailim dasZina: ?ven SevamowmeT ra xdebamaSin, roca adamianebi odnav mxiarulebi arian arvgulisxmob ukiduresad nasvam adamianebs. ?rsi imaSimdgomareobs, rom Cveni azriT, zedmetma fokusire-bam SeiZleba ar daganaxoT axali SesaZleblobebi daSezRudos Tqveni SemoqmedebiT azrovneba. nasvamobisSemTxvevaSi ki meti kreativis SesaZlebloba Cndeba,radgan SemoqmedebiTi gadawyvetilebis misaRebad daideis sapovnelad metad farTo diapazonis da ufromoqnili tipis yuradRebaa saWiro, ganacxada man.

mkvlevarebma aRweres kvelevis Sedegad mopove-buli faqtebi samecniero JurnalSi ?nobiereba daSemecneba.

alkoholis zomieri

moxmareba xels uwyobs

azrovnebas: ori kaTxa ludi

SemoqmedebiT azrovnebasuwyobs xels

Moderate Alcohol

Consumption

Sharpens the Mind:

Two Pints of Beer

Generate Creative

Thoughts

MEVLUDI KAPIANIDZEPresentsmevludi qafianiZe warmogidgenT

Drinking two pints of beer or two medium glasses of wine alcohol

can sharpen the mind, The Times of India reported.

A study by University of Illinois psychologists has found that men

who enjoy a relaxing drink are actually better at solving brain teasers

than those who are stone cold sober. Not only did the thirstier chaps get

more questions right, they were also quicker in delivering the correct

responses. It is thought that alcohol hinders analytical thinking, allowing

creative thoughts that otherwise might be stifled to take root. This makes

it easier to find imaginative solutions to problems.

In the study, the psychologists set 40 healthy young men in a series

of brain teasers. These involved being given three words, such as coin,

quick and spoon, and coming up with a fourth word that links all three

(in this case the word being silver).Half drank the equivalent of two pints of beer before doing the tests,

the rest carried them out sober. The drinking group solved nearly 40 per

cent more problems than the others and took an average of 12 seconds per

question, compared to the 15.5 seconds needed by the sober subjects.

“The current research represents the first demonstration of alcohol’s

effect on creative problem solving,” researchers said. Co-author Jen-

nifer Wiley added: “We tested what happens when people are slightly

merry - not when people drink to extremes. “The bottom line is that

we think being too focused can blind you to novel possibilities, and a

broader, moreflexible state of attention is needed for creative solutions

to emerge,” she stated.

The researchers described their findings in the journal Conscious-

ness and Cognition.


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Natakhtari E-newsletter, 12-09

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