Nanos Research poll

8/11/2019 Nanos Research poll

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CTV Globe Toronto Mayoral Race Summary Draft

submitted by Nanos, September, 2014 (Submission 2014-566A


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Executive Summary

Torys position as the frontrunner is further demonstrated by the fact that he

leads by a significant margin as the best candidate when it comes to being

competent (51%), best to represent Toronto (50%), trustworthy (42%), most

likely to control spending (41%), most likely to keep campaign promises (38

and with the best transit vision (26%). Chow does better than Ford on quest

of character (e.g. trustworthy) but Ford does better on controlling spending.

Fords personal brand is also comparatively weaker compared to the same

point of time in the 2010 campaign.

The most important issue facing the City of Toronto is transportation and

gridlock which is mentioned, unprompted, by almost half of residents (49%).

64% agree or somewhat agree that City Hall cares about my neighbourhood

which is an improvement over the 2010 result (57%).

More than half (58%) of residents think the reputation of the City has worsen

in the last four years and only 17% think it has improved.

2

John Tory has a comfortable lead in the race to become the next mayor of Toronto with 42% of decided ver

likely municipal voters indicating they would vote for him if the election was today according to a survey

conducted by Nanos Research for CTV News and the Globe & Mail between August 27th and 31st. Rob

Ford (28%) and Olivia Chow (26%) are second and third respectively.

Tory is strong across the City except in Etobicoke, where he is virtually tied with Ford. Chows strength is in

Old Toronto (32%) whereas Ford has support in Etobicoke (35%) and Scarborough (35%).


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Most Important Issue

QUESTION What is the most important issue facing the City of Toronto?

[Open-ended]

3

Source: Nanos Research, random telephone survey of very likely Toronto municipal voters, August 27 to 31st, 2014, n=1,000, accurate 3.1 percentage points plus or m

19 times out of 20.

Transportation19%

Taxes/Protaxes17%

Citybudget/Deficit/

Spending16%

Jobs/Economy9%

Mayor/Mayoralrace4%

Education3%

Unsure8%

Other24%

2010

Transit/gridlock49%

Need a newmayor11%

High taxes/toomany fees

7%

Need foraccountability

7%

Cityfinances/debt/

expenses6%

Jobs/economy4%

Unsure7%

Other10%

2014


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City of Torontos reputation

QUESTION Do you think the reputation of the City of Toronto has

improved, been the same, or worsened over the past four years?

Improved17%

Been the same21%

Worsened58%

Unsure4%

4

*Note: Charts may not add up to 100 due to rounding

Net Score

-41.4


19 times out of 20.


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QUESTION If the election for mayor of Toronto were held today, please tel

me your first choice and your second choice from the following list of five

candidates : [First ranked responses]

Olivia Chow21%

Rob Ford23%

David Soknacki3%

John Tory35%

Sarah Thomson1%

Unsure17%

5


Vote Profile Including UndecidedSource: Nanos Research, random telephone survey of very likely Toronto municipal voters, August 27 to 31st, 2014, n=1,000, accurate 3.1 percentage points plus or m

19 times out of 20.


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QUESTION If the election for mayor of Toronto were held today, please tel

me your first choice and your second choice from the following list of five

candidates : [First ranked responses]

Olivia Chow26%

Rob Ford28%

David Soknacki3%

John Tory42%

Sarah Thomson1%

6


BallotSource: Nanos Research, random telephone survey of very likely Toronto municipal voters, August 27 to 31st, 2014, n=832, accurate 3.4 percentage points plus or m

19 times out of 20.


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Choice for mayor of Toronto

QUESTION For your first choice for mayor of Toronto, is your support, firm

somewhat firm, somewhat not firm or not firm?

Firm68%

Somewhat firm24%

Somewhat notfirm3%

Not firm5%

Unsure1%

7


Source: Nanos Research, random telephone survey of very likely Toronto municipal voters, August 27 to 31st, 2014, n=1,000, accurate 3.1 percentage points plus or minus, 19 tim

20.


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Most Trustworthy Candidate

QUESTION Thinking of the major candidates to mayor [RANDOMIZE] Olivia

Chow, Rob Ford, and John Tory, who would you describe as

The most t rustworthy candidate?

Olivia Chow29%

Rob Ford19%

John Tory42%

Unsure10%

8


Candidates2010

Scores

Rob Ford 28.6%

George Smitherman 13.6%

Joe Pantalone 12.9%

Rocco Rossi 7.2%

Sarah Thomson 5.1%

Unsure 32.5%

2010 QUESTION Of the five candidates for MaToronto I just mentioned, who would you describ

as...[Rotate]

The most trustworthy candidate

Source: Nanos Research, random telephone survey of very likely Toronto municipal voters, September 14thto 16th, 2010, n=1021, accurate 3.1 percentage points plus or minus

out of 20.


20.


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Most Competent Candidate



The most competent candidate?

Olivia Chow22%

Rob Ford18%

John Tory51%

Unsure8%

9


2010 QUESTION Of the five candidates for M

Toronto I just mentioned, who would you descri

as...[Rotate]

The most competent candidate

Candidates2010

Scores

Rob Ford 29.6%


Joe Pantalone 11.9%

Rocco Rossi 8.3%

Sarah Thomson 4.0%

Unsure 30.2%


out of 20.


20.


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Candidate that can best represent Toronto



The candidate that can best represent Toronto?

Olivia Chow25%

Rob Ford18%

John Tory50%

Unsure7%

10


2010 QUESTION Of the five candidates for M

Toronto I just mentioned, who would you descri

as...[Rotate]

The candidate that can best represent To

Candidates2010

Scores

Rob Ford 30.4%


Joe Pantalone 11.8%

Rocco Rossi 7.4%

Sarah Thomson 4.8%

Unsure 29.8%


out of 20.


19 times out of 20.


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Most likely to keep campaign promises



The candidate that is the most l ikely to keep campaign promises?

Olivia Chow24%

Rob Ford24%

John Tory36%

Unsure15%

11



19 times out of 20.


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Most likely to control spending



The candidate most likely to control spending at City Hall?

Olivia Chow15%

Rob Ford34%

John Tory41%

Unsure10%

12



19 times out of 20.


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Candidate with the best vision for urban trans



The candidate with the best vision for urban transit in Toronto?

Olivia Chow22%

Rob Ford24%

John Tory38%

Unsure16%

13



19 times out of 20.


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Perceptions of City Halls statement

QUESTION Do you agree, somewhat agree, somewhat disagree or

disagree with the statement that City Hall cares about my neighbourhood?

14

34%

30%

23%

34%

10%

9%

30%

22%

3%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2010

2014

Agree Somewhat agree Somewhat disagree Disagree Unsure


Net

Scores

+33

+16


19 times out of 20.


out of 20.


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Usual vote

QUESTION In general terms, either federally or provincially, do you

consider yourself someone who usually votes for the [ROTATE] the Liberal

candidate, the Conservative candidate, the NDP candidate, the Green

candidate or do you have no strong allegiance to any party?

15


35%

17%

8%

2%

34%

4%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

No strong

allegiance

Undecided/

unsure


19 times out of 20.


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Methodology

16Confidential


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Methodology

17Confidential

This random telephone survey using live agents of 1,000 Toronto municipal voters was

conducted between August 27thand 31st. The dual frame sample included both land- and

cell-lines across the city of Toronto. The results were statistically checked and weighted by

age and gender using the latest Census information.

Individuals randomly called using random digit dialling with a maximum of five call backs.

The margin of error for a random survey of 1,000 Toronto residents is 3.1 percentage

points, 19 times out of 20.

The research was commissioned by CTV News and The Globe and Mail.

Results from previous waves of research are from:

A total of 1,021 random telephone interviews were conducted with likely Toronto municipal

voters between September 14thand September 16th, 2010. The margin of accuracy for a

random sample of 1,021 likely voters is 3.1 percentage points, plus or minus, 19 times out of

20.

Note: Charts may not add up to 100 due to rounding.


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18

About Nanos

Nanos is one of North Americas most trusted research and strategy organizations. Our team of

professionals is regularly called upon by senior executives to deliver superior intelligence and market

advantage whether it be helping to chart a path forward, managing a reputation or brand risk or

understanding the trends that drive success. Services range from traditional telephone surveys, through

to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500

companies through to leading advocacy groups interested in understanding and shaping the public

landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction,

engaging employees or testing new ads or products, Nanos provides insight you can trust.

View our brochure

www.nanosresearch.com

Nik Nanos FMRIA Richard Jenkins

Chairman, Nanos Research Group Vice President, Nanos Resea

Ottawa (613) 234-4666 ext. 237 Ottawa (613) 234-4666 ext. 2

Washington DC (202) 697-9924 [email protected]

[email protected]


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Tabulations19Confidential


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2014-566ATORONTO MAYORAL SURVEY VERY LIKELY VOTERS ONLYSTAT SHEETCTV News/Globe and Mail/Nanos Survey

Question 1 - What is the most imp ortant issue facing the City of Toront o?[unprompted]

FrequencyAggregate

PercentDecidedPercent Cumulative Percent

Transit/gridlock 489 48.9 48.9 48.9

Need a new Mayor 113 11.3 11.3 60.2

High taxes/too many fees 74 7.4 7.4 67.6

Need for accountability/bettermanagement by civic leaders

67 6.7 6.7 74.3

Unsure 67 6.7 6.7 81.0

City finances/debt/expenses 57 5.7 5.7 86.7

Jobs/economy 36 3.6 3.6 90.3

Other 22 2.2 2.2 92.5

Need to end dysfunction in City Council 21 2.1 2.1 94.6

Protect community services 16 1.6 1.6 96.2

Crime 14 1.4 1.4 97.6

Education 9 .9 .9 98.5

Lack of long term vision for city 7 .7 .7 99.2

Cost of living/housing 3 .3 .3 99.5

Racoon problems 2 .2 .2 99.7

Amalgamation 1 .1 .1 99.8

Clean up the city/city looks dirty 1 .1 .1 99.9

No jets on island 1 .1 .1 100.0

Total 1000 100.0 100.0

Nanos conducted a RDD dual frame (land- and cell-lines) random telephone, using live agents, of 1,000 very likely municipal votersin the City of Toronto between August 27thand 31st, 2014. The margin of error for a random survey of 1,000 Torontonians is 3.1

percentage points, 19 times out of 20.www.nanosresearch.com

Page 1
http://www.nanosresearch.com/http://www.nanosresearch.com/


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Question 2 - Do you think the reputation of the City of Toronto has improved, been the same or worsened over the past fouryears?

Total Improved Been the same Worsened Unsure

Responses Percentage Percentage Percentage Percentage

Region Canada 2014-08 1000 17.0 20.7 58.4 3.9

Etobicoke 136 11.8 30.1 52.9 5.1

North York 273 20.1 21.6 54.6 3.7

Scarborough 243 21.8 20.2 51.0 7.0

Old Toronto 348 13.2 16.7 68.7 1.4

Gender Male 500 19.4 22.8 53.8 4.0

Female 500 14.6 18.6 63.0 3.8

Age 18 to 29 118 20.3 14.4 63.6 1.7

30 to 39 134 15.7 23.9 59.0 1.5

40 to 49 176 16.5 21.6 58.5 3.4

50 to 59 234 13.7 23.1 59.8 3.4

60 plus 338 18.9 19.5 55.3 6.2



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Question 3 (first ranked response) - If the election for Mayor of Toronto were held today, please tell me your f irstchoice and your second choice form the following list of five candidates

Total Olivia Chow Rob FordDavid

Soknacki John Tory Sara Thomson Unsure

Responses Percentage Percentage Percentage Percentage Percentage Percentage

Region Canada 2014-08 1000 21.4 23.2 2.7 35.3 .6 16.8

Etobicoke 136 22.1 27.9 2.9 27.2 .0 19.9

North York 273 20.9 26.0 1.8 34.4 1.1 15.8

Scarborough 243 15.2 30.0 3.7 36.2 .4 14.4

Old Toronto 348 25.9 14.4 2.6 38.5 .6 18.1

Gender Male 500 18.0 25.0 2.4 36.6 .8 17.2

Female 500 24.8 21.4 3.0 34.0 .4 16.4

Age 18 to 29 118 32.2 24.6 2.5 22.0 1.7 16.9

30 to 39 134 16.4 26.1 2.2 33.6 .7 20.9

40 to 49 176 19.9 21.6 3.4 39.2 .6 15.3

50 to 59 234 19.2 21.4 3.0 41.9 .0 14.5

60 plus 338 21.9 23.7 2.4 34.0 .6 17.5



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Ballot Decided Voters Only - If the election for Mayor of Toronto were held today, please tell me your first choiceand your second choice form the following list of five candidates

Total Olivia Chow Rob Ford David Soknacki John Tory Sara Thomson

Responses Percentage Percentage Percentage Percentage Percentage

Region Canada 2014-08 832 25.7 27.9 3.2 42.4 .7

Etobicoke 109 27.5 34.9 3.7 33.9 .0

North York 230 24.8 30.9 2.2 40.9 1.3

Scarborough 208 17.8 35.1 4.3 42.3 .5

Old Toronto 285 31.6 17.5 3.2 47.0 .7

Gender Male 414 21.7 30.2 2.9 44.2 1.0

Female 418 29.7 25.6 3.6 40.7 .5

Age 18 to 29 98 38.8 29.6 3.1 26.5 2.0

30 to 39 106 20.8 33.0 2.8 42.5 .9

40 to 49 149 23.5 25.5 4.0 46.3 .7

50 to 59 200 22.5 25.0 3.5 49.0 .0

60 plus 279 26.5 28.7 2.9 41.2 .7



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Question 3 (second ranked response) - If the election for Mayor of Toronto were held today, please tell me your firstchoice and your second choice form the following list of five candidates

Total Olivia Chow Rob FordDavid

Soknacki John Tory Sara Thomson Unsure


Region Canada 2014-08 832 16.9 7.2 13.5 27.6 2.2 32.6

Etobicoke 109 13.8 3.7 8.3 37.6 1.8 34.9

North York 230 14.8 5.7 13.0 28.7 3.5 34.3

Scarborough 208 17.3 13.9 9.6 24.5 1.4 33.2

Old Toronto 285 19.6 4.9 18.6 25.3 1.8 29.8

Gender Male 414 16.4 9.2 14.5 26.8 2.2 30.9

Female 418 17.5 5.3 12.4 28.5 2.2 34.2

Age 18 to 29 98 19.4 5.1 10.2 31.6 4.1 29.6

30 to 39 106 19.8 6.6 17.9 29.2 2.8 23.6

40 to 49 149 18.8 9.4 12.8 31.5 3.4 24.2

50 to 59 200 19.5 7.0 11.5 25.0 3.0 34.0

60 plus 279 12.2 7.2 14.7 25.4 .0 40.5



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Question 4 - For your first choice for Mayor of Toronto, is your support firm, somewhat firm, somewhat notfirm or not firm

Total Firm Somewhat firmSomewhat not

firm Not firm Unsure


Region Canada 2014-08 832 67.9 23.6 2.5 4.6 1.4

Etobicoke 109 73.4 20.2 3.7 2.8 .0

North York 230 67.4 23.5 3.5 3.5 2.2

Scarborough 208 74.5 19.2 1.4 3.4 1.4

Old Toronto 285 61.4 28.1 2.1 7.0 1.4

Gender Male 414 67.6 21.7 2.7 6.3 1.7

Female 418 68.2 25.4 2.4 2.9 1.2

Age 18 to 29 98 56.1 36.7 3.1 4.1 .0

30 to 39 106 67.0 24.5 4.7 2.8 .9

40 to 49 149 67.8 23.5 2.7 4.0 2.0

50 to 59 200 68.0 24.5 .5 6.5 .5

60 plus 279 72.4 17.9 2.9 4.3 2.5

First ranked vote Olivia Chow 214 59.3 31.8 2.8 5.6 .5

Rob Ford 232 76.7 17.7 1.7 1.3 2.6

David Soknacki 27 48.1 25.9 14.8 11.1 .0

John Tory 353 69.4 22.1 2.0 5.4 1.1

Sara Thomson 6 33.3 33.3 .0 16.7 16.7

Unsure 0 .0 .0 .0 .0 .0



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Thinking of th e major candidates for Mayor [rotate order] Olivia Chow, Rob Ford and John Tory, who would you descr ibe as

[rotate questions 5 to 10]

Question 5 - The most trustworthy leader

Total Olivia Chow Rob Ford John Tory Unsure


Region Canada 2014-08 1000 29.2 18.9 42.4 9.5

Etobicoke 136 26.5 13.2 47.1 13.2

North York 273 25.6 21.2 43.6 9.5

Scarborough 243 23.5 28.8 35.0 12.8

Old Toronto 348 37.1 12.4 44.8 5.7

Gender Male 500 27.4 20.0 44.4 8.2

Female 500 31.0 17.8 40.4 10.8

Age 18 to 29 118 41.5 18.6 32.2 7.6

30 to 39 134 29.1 19.4 41.0 10.4

40 to 49 176 31.3 17.6 46.0 5.1

50 to 59 234 25.2 19.7 47.0 8.1

60 plus 338 26.6 18.9 41.4 13.0



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Question 6 - The most competent leader



Region Canada 2014-08 1000 22.3 18.4 51.0 8.3

Etobicoke 136 18.4 16.9 54.4 10.3

North York 273 18.7 16.8 54.2 10.3

Scarborough 243 17.3 28.8 43.6 10.3

Old Toronto 348 30.2 12.9 52.3 4.6

Gender Male 500 19.4 20.8 52.8 7.0

Female 500 25.2 16.0 49.2 9.6

Age 18 to 29 118 29.7 16.1 46.6 7.6

30 to 39 134 18.7 17.2 53.7 10.4

40 to 49 176 20.5 17.0 56.8 5.7

50 to 59 234 21.8 18.4 54.7 5.1

60 plus 338 22.5 20.4 45.9 11.2



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Question 7 - The candidate that can best represent Toronto?



Region Canada 2014-08 1000 24.7 18.0 50.3 7.0

Etobicoke 136 22.8 13.2 55.1 8.8

North York 273 22.0 19.4 50.9 7.7

Scarborough 243 19.8 28.8 42.0 9.5

Old Toronto 348 31.0 11.2 53.7 4.0

Gender Male 500 22.8 19.0 51.8 6.4

Female 500 26.6 17.0 48.8 7.6

Age 18 to 29 118 39.8 20.3 36.4 3.4

30 to 39 134 23.1 18.7 51.5 6.7

40 to 49 176 24.4 15.3 56.3 4.0

50 to 59 234 20.5 18.4 53.8 7.3

60 plus 338 23.1 18.0 49.1 9.8



Page 9


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Question 8 - The candidate that is most likely to keep campaign promises



Region Canada 2014-08 1000 24.0 24.3 36.3 15.4

Etobicoke 136 24.3 21.3 36.0 18.4

North York 273 22.0 24.5 37.4 16.1

Scarborough 243 19.3 37.0 30.0 13.6

Old Toronto 348 28.7 16.4 39.9 14.9

Gender Male 500 20.6 27.8 37.4 14.2

Female 500 27.4 20.8 35.2 16.6

Age 18 to 29 118 35.6 24.6 28.0 11.9

30 to 39 134 20.1 29.9 35.1 14.9

40 to 49 176 25.6 19.3 38.6 16.5

50 to 59 234 20.9 24.8 41.0 13.2

60 plus 338 22.8 24.3 35.2 17.8



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Question 9 - The candidate most likely to control spending at City Hall



Region Canada 2014-08 1000 15.2 33.7 40.8 10.3

Etobicoke 136 11.8 39.0 36.8 12.5

North York 273 13.9 37.0 40.7 8.4

Scarborough 243 13.6 44.9 32.5 9.1

Old Toronto 348 18.7 21.3 48.3 11.8

Gender Male 500 13.4 36.2 40.2 10.2

Female 500 17.0 31.2 41.4 10.4

Age 18 to 29 118 19.5 38.1 33.9 8.5

30 to 39 134 9.7 35.1 45.5 9.7

40 to 49 176 12.5 31.3 44.9 11.4

50 to 59 234 12.4 34.2 45.3 8.1

60 plus 338 19.2 32.5 36.1 12.1



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Question 10 - The candidate with the best vision for urban transit in Toronto



Region Canada 2014-08 1000 21.8 23.9 38.4 15.9

Etobicoke 136 22.1 22.1 40.4 15.4

North York 273 19.0 25.3 37.7 17.9

Scarborough 243 18.9 35.4 32.9 12.8

Old Toronto 348 25.9 15.5 42.0 16.7

Gender Male 500 20.2 27.0 38.4 14.4

Female 500 23.4 20.8 38.4 17.4

Age 18 to 29 118 28.8 28.8 28.0 14.4

30 to 39 134 20.9 23.9 40.3 14.9

40 to 49 176 21.0 20.5 40.3 18.2

50 to 59 234 20.5 23.1 45.7 10.7

60 plus 338 21.0 24.6 35.2 19.2



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Question 11 - Do you agree, somewhat agree, somewhat disagree or disagree with the statement that City Hallcares about my neighbourhood

Total Agree Somewhat agreeSomewhatdisagree Disagree Unsure


Region Canada 2014-08 1000 29.5 34.2 9.0 21.7 5.6

Etobicoke 136 35.3 30.1 7.4 21.3 5.9

North York 273 28.2 35.2 8.8 21.6 6.2

Scarborough 243 33.7 30.0 6.2 24.3 5.8

Old Toronto 348 25.3 37.9 11.8 20.1 4.9

Gender Male 500 30.4 33.8 7.8 22.6 5.4

Female 500 28.6 34.6 10.2 20.8 5.8

Age 18 to 29 118 33.9 39.8 8.5 16.1 1.7

30 to 39 134 37.3 37.3 7.5 16.4 1.5

40 to 49 176 27.8 34.1 14.2 21.0 2.8

50 to 59 234 24.8 38.9 6.0 25.6 4.7

60 plus 338 29.0 27.8 9.2 23.4 10.7



Page 13


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Question 12 - In general terms, either federally or provincially, do you consider yourself someone who usually votesfor the [ROTATE] Liberal candidate, the Conservative candidate, the NDP candidate, the Green candidate or do you

have no strong allegiance

TotalVote Liberal

usually

VoteConservative

usuallyVote NDP

usuallyVote Green

usuallyNo strongallegiance

Undecided/unsure


Region Canada 2014-08 1000 34.5 17.1 8.3 2.4 33.5 4.2

Etobicoke 136 38.2 20.6 4.4 .0 32.4 4.4

North York 273 34.8 19.4 4.8 4.0 32.6 4.4

Scarborough 243 36.6 17.7 6.2 1.2 31.7 6.6

Old Toronto 348 31.3 13.5 14.1 2.9 35.9 2.3

Gender Male 500 31.0 19.4 7.8 3.4 34.6 3.8

Female 500 38.0 14.8 8.8 1.4 32.4 4.6

Age 18 to 29 118 34.7 10.2 11.0 2.5 37.3 4.2

30 to 39 134 32.8 13.4 7.5 6.7 38.8 .7

40 to 49 176 35.2 15.9 8.0 .6 36.4 4.0

50 to 59 234 34.6 16.7 8.5 1.7 35.5 3.0

60 plus 338 34.6 21.9 7.7 2.1 27.2 6.5



Page 14


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Questionnaire


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FILENAME: 2014-566A CTV Globe City of Toronto Municipal WAVE 1 Questionnaire FINALPAGE: 1 DATE: 08/27/14

2014-566A Toronto Mayoral

Hello, my name is ____________ from Nanos Research. Were conducting a short X to Y minute surveyon the Toronto Municipal Election. We are not trying to sell anything and your responses will be strictlyconfidential. I was hoping you could share your opinions and answer a couple of questions?

A. First of all, are you eligible to vote? (i.e. 18 and over, Canadian Citizen)o Yeso No (ask if there is anyone else eligible to vote at home)

B. Do you or does anyone in your immediate family, work in any of the following occupations?o Market research firmo TV, radio or news media

o Political partyo Advertising company

C. Are you very likely, somewhat likely, somewhat unlikely or unlikely to vote in the upcomingmunicipal election for the City of Toronto [Code this]

Very likely ...................................... 1(continue)Somewhat likely ............................ 2(thank and terminate)Somewhat unlikely .......... .......... .... 3(thank and terminate)Unlikely .......................................... 4 (thank and terminate)

Unsure ............................................ 77 [Unprompted] (thank and terminate)

1. What is the most important issue facing the City of Toronto? [Open-ended] [TRACKING]_________________________________________________________________________

2. Do you think the reputation of the City of Toronto has improved, been the same, or worsened overthe past four years?

Improved ........................................ 1Been the same ................................. 2Worsened ........................................ 3Unsure ............................................. 77 [Unprompted]

3. If the election for mayor of Toronto were held today, please tell me your first choice and your second

choice from the following list of five candidates: [ROTATE ORDER]Rank___ Olivia Chow___ Rob Ford___ David Soknacki___ John Tory___ Sara Thomson___ Unsure [Unprompted]

4. For your first choice for mayor of Toronto, is your support, firm, somewhat firm, somewhat not firmor not firm.

Firm .................................... 1

Somewhat firm ........... ...... 2Somewhat not firm .......... . 3Not firm ............. .......... ...... 4Unsure ............................... 77 [Unprompted]


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FILENAME: 2014-566A CTV Globe City of Toronto Municipal WAVE 1 Questionnaire FINALPAGE: 2 DATE: 08/27/14


Thinking of the major candidates to mayor [RANDOMIZE] Olivia Chow, Rob Ford, and John Tory, whowould you describe as[ROTATE Q5-Q10]

5. The most trustworthy candidate? [TRACKING ON FORD]

Olivia Chow...................................1Rob Ford.........................................2John Tory .......... .......... ........... ........3Unsure ............................................77 [Unprompted]

6. The most competent candidate? [TRACKING ON FORD]

Olivia Chow...................................1Rob Ford.........................................2John Tory .......... .......... ........... ........3Unsure ............................................77 [Unprompted]

7. The candidate that can best represent Toronto? [TRACKING ON FORD]

Olivia Chow...................................1Rob Ford.........................................2John Tory ......... ........... ........... ........3Unsure ............................................77 [Unprompted]

8. The candidate that is the most likely to keep campaign promises? [NEW]

Olivia Chow...................................1Rob Ford.........................................2John Tory ......... ........... .......... .........3Unsure ............................................77 [Unprompted]

9. The candidate most likely to control spending at City Hall.Olivia Chow...................................1Rob Ford.........................................2John Tory ......... ........... .......... .........3Unsure ............................................77 [Unprompted]

10. The candidate with the best vision for urban transit in Toronto?

Olivia Chow...................................1Rob Ford.........................................2John Tory ......... .......... ........... .........3Unsure ............................................77 [Unprompted]

11. Do you agree, somewhat agree, somewhat disagree or disagree with the statement that City Hallcares about my neighbourhood. [TRACKING]

Agree ..............................................1Somewhat agree ............................2Somewhat disagree ......................3Disagree .........................................4Unsure ...........................................77 [Unprompted]


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12. In general terms, either federally or provincially, do you consider yourself someone who usuallyvotes for the [ROTATE] the Liberal candidate, the Conservative candidate, the NDP candidate, theGreen candidate or do you have no strong allegiance to any party?

Vote Liberal usually .......... ........... .......... ....... 1Vote Conservative usually ............................ 2

Vote NDP usually ........................................... 3Vote Green usually ......................................... 4No strong allegiance ...................................... 5Undecided/unsure ......................................... 77 [Unprompted]

Were almost finished - My last couple of questions are just so we can group your responses.

13. What year were your born in __________

14. Do you own or rent your home?Own .......................................................1

Rent ........................................................2

15. Which of the following is the highest level of education you have achieved?Some high school .................................1Completed high school .......................2Some college or university .................3Completed college ...............................4

Completed university .........................5Completed graduate studies ..............6Refuse ....................................................99

16. Which of the following categories best describes your household income, that is, the income from allpeople living at your residence [Read list]

$0 to $14,999 ..................................1$15,000 to $29,999 .........................2$30,000 to $44,999 .........................3$45,000 to $59,999 .........................4

$60,000 to $74,999 .........................5$75,000 or more .............................6Refuse .............................................99

17. For verification purposes only could you tell me your postal code? ____ ____

18. Insert standard question for online follow-up survey

19. Gender (By observation -- do not ask)Male ................................................1Female ............................................2

Thank you very much for your time.

Telephone Number: ( )______--__________ Interviewer: ________________________

Completion Date: ______________________ Completion Time: ____________________

Nanos Research poll

Documents

Transcript of Nanos Research poll