TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP...

26
Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners December 2010

Transcript of TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP...

Page 1: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Hea

lth P

rom

otio

n a

nd

Ch

ron

ic D

isea

se P

reve

ntio

n

TP

EP

Mar

ket R

esea

rch

Pol

l –F

indi

ngs

and

Bes

t Pra

ctic

esC

ond

uct

ed b

y La

ke R

esea

rch

Par

tner

s

Dec

emb

er 2

010

Page 2: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Con

text

Pur

pose

of t

his

PP

T:

•S

ynth

esi

ze t

he s

tate

wid

e po

ll re

sults

.

•P

rovi

de k

ey m

ess

age

s a

roun

d su

ppor

t of

pol

icie

s yo

u m

ay b

e w

orki

ng o

n.

•P

rovi

de y

ou w

ith b

est

pra

ctic

es

rela

ted

to s

harin

g t

he r

esu

lts

with

me

dia

and

de

cisi

on-m

ake

rs in

you

r lo

cal c

omm

uniti

es.

Goa

ls o

f the

res

earc

h:•

He

lp y

ou id

ent

ify a

nd p

riorit

ize

BP

Os

as

you

fina

lize

you

r w

ork

pla

ns.

•P

rovi

de y

ou w

ith p

ers

uasi

ve p

roof

poi

nts

abo

ut O

rego

nia

ns’

supp

ort

for

polic

y ob

ject

ive

s yo

u a

re o

r w

ill b

e w

ork

ing

on.

•R

ein

forc

e th

e p

owe

r of

key

me

ssa

ge d

eliv

ery

in s

hifti

ng

opin

ions

abo

ut p

ropo

sed

polic

y ob

ject

ive

s.

•S

hare

key

me

ssag

es

that

wor

ked

in s

hifti

ng o

pini

ons

on k

ey

polic

y a

rea

s.

Page 3: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Res

earc

h •

Ran

dom

dig

it d

ial s

amp

le (

RD

D)

phon

e su

rvey

con

du

cte

d D

ec. 7

-12

, 20

10.

•R

each

ed a

tota

l of 8

73

adu

lts 1

8 ye

ars

and

old

er s

tate

wid

e in

Ore

gon.

Cel

l ph

one

sam

ple

of 1

20 a

dults

.–

Ove

rsam

ple

of 1

50

adu

lts in

Cla

ckam

as C

ou

nty.

Sam

ple

was

str

atifi

ed g

eogr

aph

ical

ly b

ased

on

the

pro

por

tion

of

adul

ts in

eac

h re

gio

n.

•C

lack

amas

ove

rsam

ple

was

wei

ghte

d in

to th

e b

ase

sam

ple

an

d th

e p

rop

ortio

n o

f adu

lts w

ith la

ndlin

e ph

on

es o

nly

and

ce

ll ph

on

es o

nly

wer

e w

eigh

ted

slig

htly

. •

Th

e d

ata

wer

e w

eigh

ted

slig

htly

by

regi

on, a

ge,

ed

uca

tion

, ra

ce a

nd p

aren

tal s

tatu

s to

en

sure

an

acc

ura

te r

efl

ectio

n o

f th

e d

emo

grap

hic

conf

igur

atio

n o

f th

is p

opu

latio

n.

•T

he

mar

gin

of e

rror

for

the

tota

l su

rvey

is +

/-3

.7%

.•

Bas

e sa

mp

le o

f 60

3 ad

ults

.

Page 4: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Cor

e fin

ding

s•

Vie

ws

tow

ard

the

Ore

gon

Tob

acco

Pre

vent

ion

and

Edu

catio

n P

rogr

am r

emai

n po

sitiv

e an

d al

l O

rego

nian

s pr

ove

net f

avor

able

tow

ard

the

prog

ram

.–

Mor

e th

an e

ight

in 1

0 O

rego

nian

s sa

y it

is im

por

tan

t to

incr

ease

fund

ing

to th

e le

vel r

eco

mm

end

ed b

y p

ublic

hea

lth a

nd

med

ical

exp

erts

to k

eep

kids

fro

m

star

ting

to s

mok

e an

d h

elp

smo

kers

qu

it.

–O

n a

vera

ge,

Ore

gon

ian

s b

elie

ve a

bou

t 70

per

cen

t of

th

e se

ttlem

ent w

ith to

bac

co c

om

pan

ies

sho

uld

be

spen

t to

kee

p k

ids

fro

m s

tart

ing

to s

mo

ke a

nd o

n

hel

pin

g s

mo

kers

qu

it.

•O

reg

onia

ns o

verw

helm

ingl

y fa

vort

he

2009

Sm

okef

ree

Wor

kpla

ce L

aw. K

now

ledg

e ar

oun

d s

mo

king

not

bei

ng

per

mitt

ed in

bar

s h

as in

crea

sed

ove

r tim

e an

d th

e l

arg

e m

ajor

ity h

ave

hea

rd o

f th

e la

w.

Page 5: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Cor

e F

indi

ngs

II•

Ore

gon

ian

s sh

ow

the

mo

st s

uppo

rt fo

r m

akin

g pu

blic

pl

aygr

ound

s, h

ealth

clin

ics

and

hosp

ital g

roun

ds, an

d th

e O

rego

n Z

oo sm

oke

free

. Mak

ing

outd

oor

seat

ing

area

s at

bar

s sm

oke

free

is le

ss p

opul

ar.

•O

reg

onia

ns

also

res

pond

wel

l to

the

polic

ies

of

disp

layi

ng

publ

ic s

ervi

ce m

essa

gesan

d r

equ

iring

licen

ses

for

toba

cco

reta

ilers

.Pro

hib

iting

men

tho

l, an

d d

isco

unts

and

co

upo

ns a

re le

ss p

opu

lar.

•A

str

ong

maj

ority

of

Ore

gon

ian

s fin

d it

ver

y im

po

rta

nt t

o ke

ep n

ew sm

okel

ess

toba

cco

prod

uctso

ut o

f th

e h

and

s o

f you

th a

nd

teen

s.

•C

hew

ing

tob

acco

is u

niv

ersa

lly k

now

n to

Ore

gon

ian

s, b

ut

hook

ah u

se is

mos

t pre

vale

nt, w

ith o

ne

quar

ter

of

Ore

gon

ian

s sa

yin

g th

ey h

ave

use

d th

is p

rod

uct.

Page 6: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Pro

gram

and

fund

ing

supp

ort

•O

rego

nian

s su

ppor

t Ore

gon’

s T

obac

co

Pre

vent

ion

and

Edu

catio

n P

rogr

am, a

nd

over

whe

lmin

gly

thin

k pr

ogra

ms

to p

reve

nt

toba

cco

use

and

get p

eopl

e to

qui

t are

im

port

ant.

–F

or th

e he

alth

and

wel

l-be

ing

of O

rego

nian

s (8

8 pe

rcen

t).

–F

or h

oldi

ng d

own

the

cost

of h

ealth

car

e (8

4 pe

rcen

t).

Page 7: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Pro

gram

and

fund

ing

supp

ort

•A

fter

hear

ing

that

Ore

gon

spen

ds le

ss th

an 2

0 pe

rcen

t of t

he a

mou

nt r

ecom

men

ded

by p

ublic

he

alth

and

med

ical

exp

erts

to k

eep

kids

from

st

artin

g to

sm

oke

and

on h

elpi

ng s

mok

ers

quit,

ei

ght i

n 10

Ore

goni

ans

thin

k it

is im

port

ant

to in

crea

se fu

ndin

gto

the

leve

l rec

omm

ende

d by

pub

lic h

ealth

and

med

ical

exp

erts

.•

Nea

rly

six

in te

n th

ink

it’s v

ery

impo

rtan

t, w

hich

is a

10

poin

t inc

reas

e si

nce

2008

.

Page 8: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Pro

gram

and

fund

ing

supp

ort I

I–

On

ave

rag

e, O

reg

onia

ns

bel

ieve

ab

out

70 p

erce

nt o

f th

e to

bacc

o co

mpa

ny s

ettle

men

tsho

uld

be s

pen

t o

n pr

ogr

ams

to k

eep

kid

s fr

om s

tart

ing

to s

mo

ke a

nd

on

hel

pin

g s

mo

kers

qu

it.

•7

5 p

erce

nt o

f th

ose

surv

eyed

bel

ieve

hal

f or

mo

re s

hou

ld b

e d

edic

ated

thes

e pr

ogra

ms

•4

1 p

erce

nt t

hin

k 1

00 p

erce

nt s

hou

ld g

o to

thes

e p

rogr

ams.

–A

lmos

t thr

ee q

uart

ers

of O

rego

nian

s w

ould

su

ppor

t an

addi

tiona

l tax

on

a pa

ck o

f cig

aret

tes

for

thes

e pr

ogra

ms.

•2

5 to

75

cen

ts (

26 p

erce

nt)

•$

1 -

$2 (

24 p

erce

nt)

•$

3 +

(2

2 p

erce

nt)

Page 9: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Sm

okef

ree

Wor

kpla

ce L

aw•

Ore

goni

ans

over

whe

lmin

gly

favo

r th

e O

rego

n S

mok

efree

Wor

kpla

ce la

w.

–E

igh

ty-

two

pe

rce

nt o

f O

reg

on

ian

s fa

vor

the

law

. Th

e s

ma

ll p

erc

enta

ge

of

Ore

go

nia

ns

wh

o o

pp

ose

the

law

are

mo

stly

cu

rren

t s

mo

kers

.

•A

maj

ority

of O

rego

nian

s fa

vor

expa

ndin

g th

e ar

ea th

at

smok

ing

wou

ld b

e pr

ohib

ited

by d

oors

and

win

dow

s bey

ond

10

feet

.–

No

te:

Mess

ag

ing

is im

po

rta

nt

—S

up

po

rt in

crea

sed

fro

m 6

2 to

73

per

cen

t (1

1 p

oin

ts)

am

on

g p

eop

le w

ho

wer

e t

old

:•

Was

hing

ton

stat

e’s

law

pro

hibi

ts s

mok

ing

with

in 2

5 fe

et o

f doo

rs a

nd w

indo

ws

and

stud

ies

show

that

se

cond

hand

sm

oke

can

drift

at l

ea

st 2

0 fe

et.

–S

ix in

10

Ore

go

nia

ns

thin

k th

e la

w s

ho

uld

be

exp

and

ed to

20

fee

tor

mo

re.

–N

ote

: T

here

is le

ss s

up

po

rt fo

r m

aki

ng

ou

tdo

or

sea

tin

g a

rea

s a

t b

ars

sm

oke

fre

e, so

mess

ag

ing

in th

is p

olic

y a

rea

sh

ou

ld

focu

s o

n e

xpa

nd

ing

th

e 1

0-f

oo

t ru

le.

•M

ore

than

eig

ht in

10

Ore

goni

ans

have

see

n or

hea

rd som

ethi

ng

abou

t the

law

.Mor

e t

han

thre

e q

uart

ers

kno

w th

at

smok

ing

is n

ot

perm

itte

d in

ba

rs.

–G

RE

AT

JO

B G

RA

NT

EE

S!

Str

ong

est s

uppo

rt fo

r th

e la

w c

om

es fr

om

th

ose

ag

es 3

5-4

4,

colle

ge-

edu

cate

d

wo

men

, sen

ior

wo

men

, an

d H

isp

anic

s (s

mal

l sam

ple

siz

e).

Wo

men

, Lat

ino

s an

d

par

ents

are

mo

re li

kely

to

favo

r ex

pan

din

g th

e la

w b

eyo

nd

10

feet

.

Co

asta

l-reg

ion

re

sid

ents

are

less

lik

ely

to fa

vor

exp

and

ing

the

law

b

eyo

nd

10

feet

.

Page 10: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Sup

port

for

loca

l pol

icie

s•

Ore

goni

ans

over

whe

lmin

gly

favo

r m

akin

g ou

tdoo

r sp

aces

sm

okef

ree.

–M

ore

than

eig

ht in

10

Ore

gon

ian

s fa

vor

smo

kefr

eepu

blic

pla

ygro

unds

.–

Nea

rly e

igh

t in

10 O

reg

onia

ns

favo

r sm

oke

free

pol

icie

s on

gro

und

s ofh

ealth

clin

ics

and

hosp

itals

.–

Nea

rly e

igh

t in

10 fa

vor

mak

ing

the Ore

gon

Zoo

sm

okef

ree.

–N

early

two-

third

s fa

vor

smo

kefr

eeout

door

sea

ting

area

s at

res

taur

ants

.–

Tw

o-th

irds

favo

r sm

oke

free

polic

ies

out

sid

e pu

blic

fa

cilit

ies,

like

libr

arie

s, c

ount

y co

urth

ouse

s or

city

halls

.–

Nea

rly tw

o-th

irds

favo

r sm

oke

freeb

us a

nd tr

ain

stop

s.

Page 11: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Sup

port

for

com

mon

BP

Os

•M

ore

than

two-

third

s of

Ore

goni

ans

supp

ort m

akin

g co

llege

and

uni

vers

ity c

ampu

ses

smok

efre

e.

Mor

e th

an

hal

f sa

y th

ey stro

ngly

favo

r su

ch a

po

licy.

•A

larg

e m

ajor

ity o

f Ore

goni

ans

favo

r sm

okef

ree

out

doo

r sp

ortin

g e

vent

s (6

4 pe

rcen

t) a

nd

oth

er o

utd

oor

even

ts, l

ike f

airs

and

fest

ival

s(61

per

cent

).

•A

larg

e m

ajor

ity o

f Ore

goni

ans

(61

perc

ent)

sup

port

smok

efre

epu

blic

par

ks.

•F

ifty-

eig

ht p

erce

nt o

f O

reg

onia

ns

favo

r ou

tdoo

r co

ncer

ts.

Page 12: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Pol

icie

s w

ith le

ss s

uppo

rt

Page 13: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Pol

icie

s w

ith le

ss s

uppo

rt II

Page 14: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Pol

icie

s w

ith m

ost s

uppo

rt

(see

nex

t slid

es

for

mor

e in

form

atio

n on

eac

h po

licy)

Page 15: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Equ

al s

pace

for

publ

ic s

ervi

ce m

essa

ges

•O

rego

nian

s ov

erw

helm

ing

supp

ort re

quiri

ng

toba

cco

reta

ilers

to p

rovi

de e

qual

spa

ce fo

r pu

blic

se

rvic

es m

essa

ges

that

war

n ab

out t

he h

ealth

ha

zard

s of

toba

cco

use

and

adve

rtis

e th

e O

rego

n T

obac

co Q

uit L

ine.

•N

ote

: M

ess

agin

g is

import

ant—S

uppo

rt

incr

ease

d fro

m 7

4 to

83

perc

ent (

nine

poi

nts)

am

ong

peop

le w

ho w

ere

told

:

–S

tud

ies

sho

w th

at

tob

acco

co

mp

anie

s sp

end

bill

ion

s o

f d

olla

rs o

nad

vert

isin

g in

sid

e re

tail

sto

res

and

on

sto

refr

on

ts, a

nd

that

yo

un

g c

hild

ren

an

d te

enag

ers

wh

o s

ee t

hes

e to

bac

co a

ds

are

mo

re li

kely

to s

tart

smo

kin

g.

By

wid

e m

arg

ins,

bot

h

gen

der

s an

d a

ll re

gion

s fa

vor

giv

ing

eq

ual

sp

ace

to p

ubl

ic

serv

ice

mes

sag

es th

at

war

n a

bout

the

hea

lth

haz

ard

s of

tob

acco

use

an

d a

dve

rtis

e th

e to

ll-fr

ee O

rego

n T

obac

co

Qu

it Li

ne.

Th

ose

in

the

coas

tal r

egio

n a

re

slig

htly

less

favo

rabl

e th

an o

ther

s.

Page 16: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Tob

acco

Ret

ail L

icen

sure

•O

rego

nian

s ov

erw

helm

ingl

y su

ppor

t req

uirin

g to

bacc

o re

taile

rs to

get

a li

cens

e.–

Nea

rly e

igh

t in

10 n

onsm

oker

s fa

vor

the

polic

y

–N

early

six

in 1

0 sm

oker

s als

o fa

vor

the

polic

y.

–N

ote

: W

hile

stil

l im

port

an

t, m

ess

ag

ing

is le

ss n

eed

ed a

s su

pport

for

this

po

licy

is h

igh w

itho

ut p

rovi

din

g

add

itiona

l in

form

atio

n a

bou

t ho

w r

equ

iring

a li

cens

e is

a

wa

y to

ma

ke s

ure

they

are

follo

win

g th

e la

ws.

Fav

ora

bili

ty fo

r re

quiri

ng a

lice

nse

for

tob

acco

ret

aile

rs s

pan

s g

end

er a

nd

reg

ion

.

Page 17: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Lim

iting

the

num

ber

and

loca

tion

of to

bacc

o st

ores

in

ne

ighb

orho

ods

•A

larg

e m

ajor

ity o

f Ore

goni

ans

favo

r se

tting

lim

its o

n th

e nu

mbe

r an

d lo

catio

n of

toba

cco

stor

es in

ne

ighb

orho

ods.

•N

ote

: M

ess

ag

ing is

ext

rem

ely

impo

rtan

t to m

ake

the

ab

ove

st

ate

ment tr

ue—

Sup

port

incr

ease

dfro

m 5

7 to

70

per

cen

t (1

3 p

oin

ts),

am

ong

peo

ple

who

wer

e to

ld:

–In

Ore

go

n, t

he

re is

no

lim

it to

the

nu

mb

er

of

tob

acc

o s

tore

s th

at c

an b

e

loca

ted

in a

pa

rtic

ula

r n

eig

hb

orh

oo

d. Z

on

ing

an

d la

nd

use

law

s ca

n p

ut

limits

on

the

nu

mb

er o

f to

bac

co s

tore

s, o

r p

reve

nt

the

m f

rom

bei

ng

lo

cate

d n

ear

sch

oo

ls o

r p

layg

rou

nd

s.

Wo

men

an

d E

aste

rn

Ore

gon

ian

s ar

e es

pec

ially

favo

rabl

e to

war

d li

miti

ng th

e n

um

ber

and

loca

tion

s o

f sto

res

that

sel

l to

bac

co p

rod

uct

s in

n

eigh

borh

ood

s,

alth

oug

h m

en a

nd

all

regi

ons

favo

r th

is

ove

rall.

Page 18: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Fla

vore

d to

bacc

o pr

oduc

ts

•A

maj

ority

of O

rego

nian

s st

rong

ly fa

vor

a la

w th

at

wou

ld s

top

toba

cco

com

pani

es fr

om a

ddin

g fla

vors

to ot

her

toba

cco

prod

ucts

.•

No

te: M

ess

ag

ing is

ext

rem

ely

impo

rtan

t to m

ake

the

ab

ove

st

ate

ment tr

ue—

Sup

port

incr

ease

d fro

m 5

3 to

67

per

cen

t (1

4 p

oin

ts),

am

ong

peo

ple

who

wer

e to

ld:

–C

igar

ett

es f

lavo

red

like

can

dy,

fru

it a

nd

co

ckta

ils

are

pro

hib

ited

by

fed

era

l law

be

cau

se s

tud

ies

sho

w th

ese

sw

eet f

lavo

rs

app

eal t

o

child

ren

an

d t

een

ag

ers.

Rig

ht n

ow

, th

is la

w d

oes

no

t ap

ply

to

oth

er

tob

acco

pro

du

cts,

like

cig

ars

, ho

oka

h a

nd

ch

ewin

g t

ob

acco

.

Mes

sag

ing

was

p

artic

ular

ly im

po

rtan

t in

the

Cla

ckam

as

Co

unty

sa

mp

le.

Tw

o th

irds

of w

om

en

and

Eas

tern

O

reg

onia

ns

favo

r st

opp

ing

tob

acco

co

mp

anie

s fr

om

ad

din

g fl

avo

rs to

to

bac

co p

rod

uct

s, li

ke

cig

ars,

hoo

kah

and

ch

ewin

g to

bac

co.

Page 19: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Fre

e sa

mpl

es

•A

maj

ority

of O

rego

nian

s fa

vor

proh

ibiti

ng fr

ee

sam

ples

of s

mok

eles

s to

bacc

o.•

Sup

port

incr

ease

d, fro

m 5

6 to

60

per

cen

t, am

on

g p

eop

le

who

wer

e to

ld:

–A

new

fed

eral

law

pre

ven

ts t

ob

acco

co

mp

anie

s fr

om

g

ivin

g o

ut f

ree

sam

ple

s o

f ci

ga

rett

es, c

iga

rs,

little

cig

ars

and

ho

oka

h to

bacc

o t

o k

eep

th

e fr

ee s

am

ple

s o

ut o

f th

e h

and

s o

f yo

uth

, bu

t th

e f

ede

ral l

aw s

till

allo

ws

som

e f

ree

sa

mp

les

of

smo

kele

ss to

bac

co p

rod

uct

s in

ad

ult-

on

ly t

ents

at p

lace

s lik

e r

od

eos.

A m

ajo

rity

of w

om

en,

resi

den

ts o

f th

e P

ortla

nd

Met

ro a

nd

Eas

tern

Ore

gon

re

gion

s st

ron

gly

favo

r p

rohi

bitin

g fr

ee

sam

ple

s of

sm

oke

less

to

bac

co p

rod

uct

s;

men

, res

iden

ts o

f th

e U

pp

er W

illam

ette

V

alle

y an

d c

oas

tal

resi

den

ts fa

vor

forb

iddi

ng

thes

e sa

mp

les

over

all.

Page 20: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Kee

ping

toba

cco

prod

ucts

out

of s

ight

•A

maj

ority

of O

rego

nian

s fa

vor

requ

iring

toba

cco

reta

ilers

to k

eep

toba

cco

prod

ucts

out

of s

ight

.•

Sup

port

incr

ease

d fro

m 5

4 to

62

per

cen

t (ei

ght p

oin

ts),

am

on

g p

eop

le w

ho w

ere

told

:

–M

ost

sto

res

that

se

ll to

bac

co p

rod

uct

s d

isp

lay

the

m o

n t

he

shel

ves

righ

t beh

ind

the

cash

reg

iste

r, b

ut s

tud

ies

sho

w th

at t

he

mo

re c

hild

ren

an

d te

enag

ers

see

th

ese

dis

pla

ys,

the

mo

re li

kely

th

ey

are

to s

tart

sm

oki

ng

or

chew

ing

.

On

ly C

oas

tal

Ore

gon

ian

s op

pose

ke

epin

g to

bac

co

pro

duct

s ou

t of s

ight

.

Page 21: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Sm

okel

ess

toba

cco

prod

ucts

•M

ore

than

nin

e in

10

Ore

goni

ans

thin

k it

is im

port

ant t

o ke

ep n

ew s

mok

eles

s to

bacc

o pr

oduc

ts o

ut o

f the

han

ds

of

yout

h an

d te

ens.

•S

uppo

rt w

as c

ons

iste

nt a

mo

ng p

eop

le w

ho h

eard

two

d

iffer

ent

mes

sag

es:

–In

the

last

few

yea

rs,

tob

acco

co

mp

anie

s ha

ve c

om

e o

ut w

ith m

any

new

sm

oke

less

to

bac

co p

rod

uct

s,

incl

udin

g ch

ewin

g to

bacc

o in

pou

ches

that

doe

s no

t mak

e yo

u sp

it, a

s w

ell a

s fin

ely

grai

ned

toba

cco

mix

ed w

ith flavo

rings

and

form

ed li

ke

hard

can

dy fo

r di

ssol

ving

in y

our

mou

th.T

hes

e pr

odu

cts

mak

e it

easy

for

child

ren

and

teen

ager

s to

sta

rt u

sing

tob

acco

and

hid

e it

fro

m th

eir

teac

her

s an

d

par

ents

(92

per

cen

t).

–In

the

last

few

yea

rs,

tob

acco

co

mp

anie

s ha

ve c

om

e o

ut w

ith m

any

new

sm

oke

less

to

bac

co p

rod

uct

sand

pack

aged

them

in ti

ns o

r di

spen

sers

that

look

like

they

co

ntai

n br

eath

min

ts o

r Li

ster

ine

Str

ips.

Thi

s pa

ckag

ing

is a

ttrac

tive

to

child

ren

and

teen

ager

s, an

d m

akes

it e

asy

for

them

to s

tart

usi

ng

tob

acco

and

hid

e it

fro

m th

eir

teac

her

s an

d p

aren

ts (

91

per

cen

t).

Page 22: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Tob

acco

use

and

aw

aren

ess

•C

hew

ing

toba

cco

is n

early

uni

vers

ally

kno

wnw

hile

less

tha

n on

e-t

hird

of

Ore

goni

ans

ha

ve h

ea

rd o

f di

ssol

vabl

e to

bacc

o.•

Hoo

kah

use

is th

e m

ost p

reva

lent

,with

ne

arly

one

qua

rte

r sa

ying

the

y ha

ve

trie

d th

is p

rodu

ct.

Tob

acc

o A

wa

rene

ssT

oba

cco

Use

Page 23: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Rec

omm

enda

tions

•W

ork

to

elim

ina

tesm

okin

g ou

tsid

e of

bar

s an

d re

stau

rant

s sh

ou

ld b

e fr

am

ed

aro

un

d e

xpan

din

g th

e 1

0-f

oo

t law

an

d n

ot a

rou

nd

pro

hib

itin

g s

mo

ke o

n o

utd

oo

r p

atio

s o

f b

ars

. –

To

incr

ease

su

pp

ort

, m

ess

agin

g s

ho

uld

alw

ays

be

incl

ud

ed a

bo

ut

Was

hin

gto

n’s

str

on

ger

law

req

uir

ing

25

fee

t an

d s

tud

ies

that

sh

ow

se

con

dh

and

sm

oke

can

drif

t a

t lea

st 2

0 f

eet.

•W

hen

prio

ritiz

ing

yo

ur

BP

Os

aro

un

d s

mo

kefr

ee

ou

tdo

or

sp

ace

s, s

up

po

rt is

st

ron

ges

t (s

even

in 1

0 O

reg

on

ian

s) f

or

mak

ing

publ

ic p

layg

roun

dsan

d th

e g

rou

nd

s o

f hea

lth c

linic

s an

d ho

spita

lssm

oke

fre

e.

–T

he

nex

t tie

r o

f su

pp

ort

is a

rou

nd

ma

kin

g o

utd

oo

r se

atin

g a

reas

at

rest

au

ran

ts, c

olle

ge

and

un

iver

sity

ca

mp

use

s, th

e o

uts

ide

of

pu

blic

fa

cilit

ies

like

libra

ries

, co

un

ty c

ou

rth

ou

ses

or

city

ha

lls,

an

d b

us

an

d tr

ain

sto

ps

smo

kefr

ee.

–T

he

nex

t tie

r o

f su

pp

ort

is a

rou

nd

ma

kin

g o

utd

oo

r sp

ort

ing

eve

nts

, fai

rs a

nd

fe

stiv

als

, p

ub

lic p

ark

s an

d o

utd

oo

r co

nce

rt v

enu

es

smo

kefr

ee.

•W

hen

prio

ritiz

ing

yo

ur

BP

Os

aro

un

d o

ther

po

licy

pri

ori

ties,

th

e p

olic

y p

rop

osa

ls

that

ma

y p

rove

eas

ier

to a

dva

nce

fo

cus

on

pro

vid

ing

equ

al s

pace

to p

ublic

se

rvic

e m

essa

ges

and

requ

iring

a li

cens

e fo

r to

bacco re

taile

rs.

LKLD4

Page 24: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Slide 23

LKLD4

I'd split this into more slides, too dense.

Laura K. Lee Dellinger, 3/4/2011

Page 25: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Rec

omm

enda

tions

II

•It’

s im

port

ant

to

prov

ide

con

text

and

key

me

ssa

ges

whe

n a

dvoc

atin

g fo

r th

e fo

llow

ing

polic

ies:

–R

equ

irin

g e

qu

al s

pac

e to

pu

blic

se

rvic

e m

ess

ages

.–

En

din

g th

e sa

le o

f to

bac

co p

rod

uct

s in

ph

arm

acie

s.–

Kee

pin

g to

bac

co p

rod

uct

s o

ut o

f si

gh

t.–

Set

ting

lim

its o

n th

e n

um

be

r an

d lo

catio

n o

f to

bac

co s

tore

s in

n

eig

hb

orh

oo

ds.

–P

roh

ibiti

ng

tob

acco

co

up

on

s an

d d

isco

un

ts.

–S

top

pin

g to

bac

co c

om

pan

ies

fro

m a

dd

ing

fla

vors

to

tob

acco

pro

du

cts.

–S

top

pin

g to

bac

co c

om

pan

ies

fro

m a

dd

ing

men

tho

l to

to

bac

co p

rod

uct

s.

•W

hile

stil

l im

port

ant

, le

ss in

form

atio

n is

nee

ded

whe

n a

dvoc

atin

g fo

r: –R

equ

irin

g li

cen

ses

for

tob

acco

re

taile

rs.

–F

ree

sa

mp

les

of

smo

kele

ss t

ob

acco

pro

du

cts.

Page 26: TPEP Market Research Poll Slides - Oregon...Health Promotion and Chronic Disease Prevention TPEP Market Research Poll – Findings and Best Practices Conducted by Lake Research Partners

Sha

ring

this

info

rmat

ion

•W

hen

sh

arin

g th

is in

form

atio

n w

ith m

edia

and

dec

isio

n-m

aker

s, fi

rst s

hare

the

stat

istic

s w

itho

ut a

ttrib

ut

ing

the

sou

rce.

–E

xam

ple

in le

tter

toth

e P

ark

s C

om

mis

sio

n: B

y vo

ting

to

crea

te s

mo

kefr

eep

arks

in o

ur c

om

mu

nity

, w

e w

ill n

ot

on

ly

be

join

ing

a g

row

ing

tren

d to

war

d s

mok

efre

eou

tdoo

r sp

aces

in th

e co

unty

and

sta

te,

we’

ll b

e ac

ting

on

the

will

of

our

res

iden

ts: A

larg

e m

ajor

ity o

f Ore

gon

ians

(61

per

cent

) su

ppo

rt s

mo

kefr

eep

arks

.

–If

dire

ctly

ask

ed, s

ay th

e re

sults

are

fro

m s

tate

wid

e po

lling

th

at is

do

ne

regu

larly

to a

sses

s O

rego

nian

s’at

titud

es

tow

ard

tob

acco

.

–If

aske

d to

see

the

entir

e po

ll, r

efer

inte

rest

ed

par

ties

to

Jon

ath

an M

odie

at O

HA

.