Nadine Rashad:An All-Around Fashionista

About Me

I am currently studying at Humber College for public relations. I graduated from Dalhousie University in 2008 with a Bachelor’s degree in Management. I then worked as an account executive at Inquiry Management Systems. I am a dedicated and a hard-worker. I am excited and passionate about working as a public relations practitioner.

Me & The Things I Love

Personal Brand Statement

My knowledge in high-end, street and bridal fashion will help me develop a successful career as a

fashion public relations practitioner.

• To focus my public relations career towards the fashion industry

• To build my online presence through the use of social media applications

GOALS

“Setting goals is the first step in turning the invisible into the visible.” - Anthony Robbins

Objectives

• To successfully establish my professional brand by incorporating my passions in life

• To gain a competitive edge using my education, experience and creativity

• To create an online network that will create career opportunities

PERSONAL SWOT ANALYSISStrengths

• Bachelor of Management from Dalhousie University, public relations post-graduate certificate from Humber College• I am creative, energetic, generous and patient• An avid learner• Good written and oral communications skills• Work very well in teams

Weaknesses• It is difficult for me to say “no,” which sometimes I have too much on my plate at once• Finding the balance between being brutally honest and knowing when to restrain giving my full opinion

Opportunities• Social media knowledge gives me a competitive edge• My experience as an account executive provided me with strong client relation skills• I work well under pressure and in a fast-paced environment; I can keep pace with the fashion PR industry• Apply my passion and innovation for cooking and photography gives me a unique spin on fashion

Threats• Fashion is a competitive field, especially for my age and gender• Weak economy has lowered job opportunities• I lack direct experience in the field of fashion

Strategies

- Build an online presence • Through a variety of social media applications• Keeping my blog up-to-date to build a loyal audience

- Network within the fashion public relations industry • Volunteer at events• Attend networking conference and workshops (such as Third

Tuesday Meetups)

- Build and maintain a current knowledge in fashion• Read, read and read some more• Follow blogs, read magazine, follow fashion on twitter, read

national and international newspapers

My Social Media Channels(Click on the images below to visit the page)

My Blog - Nadine’s Two Cents My Twitter Page

Linkedin Facebook

Key Messages

My experience and education will provide me with the skill set necessary to

become successful in the fashion public relations industry. I will use my social

media applications as a networking tool to develop my online presence. I hope

to develop my knowledge and experience in the fashion industry, as it

is my passion.

Critical Path

• March to August 2010– Develop my blog by a minimum of writing once a week – Expand my connections on twitter– Volunteer at different events and venues to develop my experience– Look for an internship position that will provide me with the best

opportunities and learning experience

• September to October 2010– Maintain my online presence through out my internship

• November 2010 to …– Develop my career as a public relations practitioner

– Apply social media to my life both professionally and personally