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Transcript of my works in GLAM February 2015
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MANAGING EDITOR SINDHU NAIR
FASHION EDITOR DEBRINA ALIYAH
SUB EDITOR SHELLY KNIPE SENIOR CORRESPONDENTS ABIGAIL MATHIAS
AYSWARYA MURTHY
PHOTOGRAPHER ROB ALTAMIRANO
SENIOR ART DIRECTOR VENKAT REDDY
DEPUTY ART DIRECTOR HANAN ABU SIAM
ASSISTANT ART DIRECTOR AYUSH INDRAJITH
SENIOR GRAPHIC DESIGNER MAHESHWAR REDDY B
SENIOR MANAGER MARKETING FREDRICK ALPHONSO
MANAGER MARKETING SAKALA A. DEBRASS
ASSISTANT MANAGER MARKETING MATHEWS CHERIAN
SENIOR MEDIA CONSULTANTS HASAN REKKAB
SENIOR ACCOUNTANT PRATAP CHANDRAN SENIOR DISTRIBUTION EXECUTIVE BIKRAM SHRESTHA
DISTRIBUTION SUPPORT ARJUN TIMILSINA
BHIMAL RAI
BASANTHA. P
PUBLISHER AND EDITORINCHIEF YOUSUF JASSEM AL DARWISH
CHIEF EXECUTIVE SANDEEP SEHGAL
EXECUTIVE VICE PRESIDENT ALPANA ROY
VICE PRESIDENT RAVI RAMAN
GLAM IS PUBLISHED BY ORYX ADVERTISING CO. WLL.THE CONTENTS OF TH IS PUBLICATION ARE SUBJECT TO COPYRIGHT ANDCANNOT BE REPRODUCED WITHOUT THE EXPRESS PERMISSION OF THE
PUBLISHER AND/OR LICEN SE HOLDER. ALL RIGH TS REST WITH DATALOGMEDIA SOLUTIONS. THE PUBLISH ER DOES NOT ACCEPT RESPONSIBILITY FOR
ANY ADVERTISING CONTENTS CARRIED IN TH IS PUBLICATION.
CONTACT INFOOMSQATAR.COM, GLAMOMSQATAR.COMWWW.ISSUU.COM/ORYXMAGS
WWW.FACEBOOK.COM/GLAMQATARCALL US: +974 44550983, 44672139, 44671178, 44667584 FAX: +974 44550982
GLAMSOCIAL MEDIA
Prada asked, What are the signs of achanging world? And what situations can we
envision? And the three winners of the PradaJournal Prada Feltrinelli Prize 2014answered in stories depicting their own
perspectives. The writings of the winners,Viola Bellini, Miguel Ferrando and Anabel
Graff are now available in English as part ofthe Prada Journal 2014 Signs of a ChangingWorld anthology, which can be downloaded
from www.prada.com/journal
COMING UP
EVENTS OF THE MONTHDoha Jewellery and Watches Exhibition 2015
February 24 28Qatar National Convention Center
Over five hundred jewellery and watchbrands will be part of the regions most
important luxury retail event. The 2015 DJWE,themed Timeless Elegance, will also be a
launching pad for fine jewellerys distinctivenames including David Webb. DJWE has been
the feature project of Qatar Tourism Authoritysince its inception, held under the patronage
of H.E Sheikh Abdullah bin Nasser binKhalifa Al-Thani, the Prime Minister of theState of Qatar, with Qatar National Bank
as its official sponsor.
The first official fashion season for 2015 willbe starting off in March and we cannot wait to
share the seasons biggest collections andtrends that will be defining our wardrobes forspring. We will breaking down the good, the
bag, and the must-buys in our SS2015collection guide special.
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G Talk
You know whats been putting a spring into our step this month? All those
surprise performances by international superstars at the 2015 Handball World
Championship. Though we wish that announcements were made earlier so that
we could have prepared concert-worthy wardrobes to meet the likes of Pharrell
Williams and Jason Derulo, it is, one of the best things that could have happened
to kick start 2015 (Read: sporting spirit and free concerts). The local fashion scene got its spotlight
too, with Gwen Stefani taking the stage in creations by homegrown label The Kayys. The popstar
had even styled the pieces to modesty with her signature twist, and earned admiration from her
fans here.
The feel-good vibes have channeled through as we begin to see the return of temperate weather
and the first signs of spring. February is always a time of calm as we sit back and reflect on our
wardrobes before the rush of fashion month begins. In the celebration of love, Chantelle dishes
out a simple guide to choosing the right lingerie while special spa treatments and love-inspired
products are aplenty.
For this in-between season, weve put together a little black book of fun and quirky items that will
add some zest to your daily outfits, including a bright neon bicycle from Coach! Fashion finds itsplace in real life, and real life finds its place in fashion so it is only fair we have a cute bicycle to
match. And in the same spirit, we would like to share the story of Sarahs Bag, a luxury handbag label
that gives new opportunities to underprivileged women and female prisoners.
The subject of female empowerment continues in the inspiration for Fatema Al-Fardans debut
collection, in which, she references the post-war decades of 50s and 60s. Women began joining
the workforce and the notion of female dressing evolved, pioneering the rise of menswear details
in womenswear.
What a difference a pair of pants made.
EDITORS PICK
LA PERLA RECEIVED AN
UNOFFICIAL, ONEOFFADDITION TO THE PARISHAUTE COUTURE CALENDARTHIS SEASON, AND CREATIVEDIRECTOR EMILIANO RINALDIUNVEILED A SOPHISTICATEDPEEKABOO COLLECTIONTHAT CHANNELED SEXY,SPORTY SILHOUETTES FORTHE ATHLETIC WOMAN. THELOOKS INCLUDED BUSTIERSAND BODYSUITS, LACEZIPPERED BASEBALL JERSEYS,SHORTS, SATIN HOODIESAND FLOWING SHEER SKIRTSFEATURING RIBBED SILK ANDTULLE. IT WAS PRESENTED ASLA PERLA ATELIER.
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SAVE
VSSPLURGE
SAVE
1
Multi-coloured trio ring, QR302 Angular cuff, QR343 Beaded rope necklace, QR434 Trio-pendant necklace, QR565 Bucket satchel, QR1076 Metallic-panel loafers, QR1297 Tassel flat boots, QR150
All items available from H&M storesin Villaggio and Landmark Mall.
EXTRAFRILLS
An easy way to spruce up your wardrobe during thesein-between season months is to place emphasis on
accessories. Draw attention with jewellery, shoes andbags that will give a revived look to your outfits. A pairof jeans and a t-shirt can translate into very different
looks just with a mix and match of extra frills. Bringout the costume jewellery pieces for visual impact,or lend an elegant allure to your get-up with dainty
precious gold selections. The knapsack-inspiredsatchel that is all the rave this season works well for
both day and night, while flat boots will put somespunk in your step.
DEBRINA ALIYAH
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SPLURGE1 14-karat gold, diamond and enamel
ring, Alison Lou, QR8,203, Net-A-Porter.2 14-karat gold earrings, Wendy Nichol,
QR2,455, Net-A-Porter.
3
Two-flower cord necklace, Marni,QR2,402, Saks Fifth Avenue.4 Drawstring satchel, QR3,057, Emporio
Armani, Porto Arabia.5 Mardi patent textured boots, QR2,470,
Jimmy Choo, Villaggio Mall.6 Neon slip-on loafers, QR491, Coach.7 Angel ring, Messika Paris, QR59,500,Ali bin Ali Watches & Jewellery.
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FEBRUARY 2015GLAM /ON OUR
RADARAN EDIT OF THINGS THAT ARE HOT NOW
DOLCE & GABBANAX NETAPORTER
The Italian powerhouse duo Dolce& Gabbana goes on a Mediterraneanholiday for their f irst ever dedicated
capsule collection, exclusively forNet-A-Porter. The one-off Resort 2015collection of eight pieces was inspiredby the Mediterranean summer andfeatures floral and lace, two of thehouses signature romantic aesthetics.Feminine shapes define this collectionwhich includes some of the brandsclassic silhouettes: square-and-round-
neck fitted dresses, fitted ruffledskirts, tailored shorts and tops withmini patchwork detailing. Joyful andromantic, it represents the true essenceof the Italian brand. Prices start fromQR3,765 and it is now available.
PUMA FAAS 600 V2
Running shoes that look equally funfor the streets? The PUMA Faas 600
V2 is an update on the original sneakerwith an improved upper fit and brand
new tooling, featuring a full-length
transitional groove to mimic the naturalrunning pattern. With a heel crash
pad and deep lateral release, the flexgrooves create a smooth heel-to-toetransition to allow for faster runningand harder training. PUMA has also
included a few innovative features forfitness enthusiasts, the Evertrack ahigh abrasion-resistant rubber utilised
in high wear areas for added durability and the Ortholite Sockliner a
breathable and anti-microbial sockliner that provides step-in comfort. The
bright colours have us set to fit theseshoes into our athleisure wardrobes.
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Our very own localised online fashiondestination has finally arrived.Founded by Doha-based expat ImanGhandour, Topaz ME aims to gatherthe best of Arab designers creationsand make them available for onlineshoppers living in the region. Themulti-brand retail platform will
offer contemporary fashion, abayas,kaftans, jewellery, and homeaccessories, all exclusively made byregional designers. I am a big fan ofArab designers. Theyre incrediblytalented, creative and passionate
about their work, not to mention thatthey always have something new tooffer. However, many have limitedresources at the beginning of theircareer which prevents them fromowning their standalone boutiquesand optimising their exposure. So,I decided to establish an online
platform that gathers, promotesand highlights regional designerswhile enabling them to show theirincredible talents and sell theircreations, Iman says. Topaz ME isnow live at www.topaz-me.co
TOPAZ ME
ALDO X MISHA NONOO
New York-based fashion label Misha Nonoois collaborating with shoe giant Aldo ona special Aldo Rise collection that will be
launched as part of the shoe brands SpringSummer 2015 collection. The shoes hadtheir debut as par t of Nonoos runwayshow at New York Fashion Week and aredesigned to go from desk to dinner. Thecollection will include a ballerina style flat,a foldover clutch bag and a high-heeledsandal. For this collection, I was inspiredby the romantic tension illustrated in Dustin
Yellins three dimensional psycho-geographyglass collage series, explains Nonoo. Forthis stiletto silhouette, we used multiple finestraps that overlap and wrap around the footto showcase a controlled chaos. Aldo Risewas conceived by the Montreal-based brandas a way to support emerging design talentvia a series of capsule collections. The pieceswill hit selected Aldo stockists globally from
March onwards.
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24 \TRENDS
The Victoria and Albert Museum asksWhat is Luxury? through an exhibitionexamining the meaning and the historyof luxury, via a series of rare objects.Key pieces in the exhibition include theSpace Travellers Watch, an entirelyhandcrafted mechanical timepiece byrenowned British watchmaker GeorgeDaniels, a laser-cut haute couture dressby Dutch fashion designer Iris vanHerpen, and a Bubble Bath necklace byNora Fok, made from more than 1,000hand-knitted nylon bubbles. More
conceptual pieces include Americanartist Gabriel Barcia-Colombos DNAVending Machine which contains pre-packaged DNA and questions whetherin the future owning your own DNA willbe a luxury. As its title suggests, theexhibition questions the very idea ofluxury today, explains V&A curator ofContemporary Furniture Jana Scholze,who co-curated the exhibition withvisiting research fellow Leanne Wierzba.It will be held in the museums PorterGallery from April 25 to S eptember 27.
WHAT IS LUXURY?
FARFETCH GOES MID EAST
Farfetch has extended itsMiddle Eastern partnershipwith two more boutiques,the regions belovedAlOthman and Al Ostoura,after collaborating withDNA Riyadh last year.The introduction of a
boutique in this region hasgenerated a significantsurge in the demand forluxury fashion from here,especially with the highlystylised buying of the DNA
concept. We are now ableto bring more diverse andexciting fashions from theMiddle East to the world,says Jos Neves, CEOand Founder of Farfetch.AlOthman in Kuwait wasfounded nearly half a
century ago with a niche inthe Kuwaiti market, whileAl Ostoura, also in Kuwait,has a network of more than45 luxury stores across10,000 square feet.
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For her debut performance in Doha,Gwen Stefani had specificallysought out to wear a homegrownlabel and found The Kayys -designed by sisters, Hend, Ghadaand Maha Al-Subaey. The labelworked with Gwen to merge thesingers aesthetics with the regionsculture. They created two looks - aheavily embroidered white and pinkensemble and a mini dress in AliceBlue with gold motifs, which Gwen
styled with a pair of jeans and astriped polo top. Gwens entouragewore looks from the SS!4 and Resort15 collections, including themonochrome striped outfits thatfeature The Kayys signature Dreamon Dreamer slogan in Arabic. Gwenperformed for the 24th MensHandball World Championship.Read our in-depth feature with theQatari label in our January 2015issue, at www.issuu.com/oryxmags
THE K AYYS TAKES
THE SPOTLIGHT WITH GWEN STEFANI
PhotographedbyAbigailMathias
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32
RESORT
2015SBLACK
BOOKTHE DEFINITIVE STYLE GUIDE FOR KEYSEASONAL ITEMS AND CLASSIC PIECES THATWILL TAKE YOU INTO SPRING.
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The Glitterati Crowd
TRENDS / 33
Lariat stylenecklace, Mikimoto,Ali bin Ali Jewellery.
Double crystal heartbracelet, Anton Heunis,courtesy Etoile Boutique.
14-karat gold diamondearrings, Wendy Nichol.
Ghirlanda violetring, PasqualeBruni, courtesy 51East.
Love ring in rosegold, Repossi.
Arceau Petite Lunediamonds watch, Herms.
Double-hearted Ganciowrap-around bracelet,Salvatore Ferragamo.
Shangri-La Necklace,David Webb, exclusively atDoha Jewellery & Watches
Exhibition 2015.
Pendant from
Silhouette Collection,Mouawad.
Pricesarequotedwhereavailable,forothers,availableonre
questinstores.
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Fun, Flirty And
34
Love cartoons lunchboxes, Asos.
Glitter phone case, QR175,Diane Von Furstenberg.
Half-rim sunglasses,Call It Spring.
Eclipse fine lurex scarf,QR673, Maje.
Wide-brimmed sun visor in naturalraffia, QR1,274, Emilio Pucci.
Cross signature leatherbracelet, QR660, Swarovski.
Ear beanie, QR56, Cubus.
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Functional
Valet scarf in silk,
QR522, Gant.Brown splice Montanna
hat, Lack of Colour.
Le Pliage Hritageluxe leathergloves, QR1,045,Longchamp.
Glo lime bike,QR3,094, Coach.
Nappa gloves,Bottega Veneta.
Reflective bead charm,QR195, Pandora.
Chain phone case,River Island.
Vintage-inspireddrop earrings,QR66, Aldo.
Pricesarequotedwh
ereavailable,forothers,availableonre
questinstores.
TRENDS / 35
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Statement Clutches
Microintrecciato Rialtobag and silk scarf,Bottega Veneta.
Neon pink mini duffleand Glo lime saddleduffle, QR1,001 and
QR1,547, Coach.
Metal trunk shoulder bag,QR6,625, Marni.
Small Amazona in python, QR14,383, Loewe.
Ribbon printcotton-canvas
knapsack,QR4,023,
Emilio Pucci.
Bejewelled laceclutch, QR3,258,
Dolce &Gabbana.
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And Sturdy Totes
Snakeskintop-handle bag,
Emporio Armani.
Calf leather clutch,Giorgio Armani.
Evil eye crystal clutch, QR 1,813,Diane Von Furstenberg.
Calavera clutch, QR5,806,Charlotte Olympia.
Canvas and leather clutch,QR2,396, Balenciaga.
Piata pouch, QR4,710,Charlotte Olympia.
Floral clutch, on therunway, Dries Van Noten,courtesy 51 East. P
ricesarequotedwh
ereavailable,forothers,availableonrequestinstores
TRENDS / 37
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Dresses To Covet And
38 Jacquard gownwith 3D sequinedembroideredflowers, QR24,570,Andrew GN,courtesy Per LeiCouture.
Black brush stroke print kaftan,
Issa, courtesy Etoile Boutique.
Graphicshimmeringdress, MaryKatrantzou,
courtesy EtoileBoutique.
Drop sleeve tunic,QR3,445, VICTORIAVictoria Beckham.
Jacquard lurex dress,QR1,984, M Missoni.
Loose crew neckjumper, QR3,135,
Alexander McQueen.
Robot motif culotte, Asos.
Pink cady dress withgold velvet jacquardsleeve, Alessandra Rich,courtesy 51 East.
TRENDS / 39
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Separates To Play In
Swan print top andsilk skirt, QR3,078and QR3,496, Giles,courtesy Per LeiCouture.
Rayure paneled deepv-Neck fit and flare dress,
QR1,511, Maje.
Contrast corset knit, halfcircle mini dress, QR6,656,
Alexander McQueen.
Oriental printpalazzo trousers,
QR192, River Island.
Print bikini, QR2,002,Emilio Pucci,
Multicolour crochetdress, QR3,307,
M Missoni.
Athena tie top withscallopped croppedbottom, QR3,378, Osman,courtesy Per Lei Couture. P
ricesarequotedwh
ereavailable,forothers,availableonrequestinstores
TRENDS / 39
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Sneaker Heads Rule And
40
Mixed-material trainers,QR2,721, Balenciaga.
Mexico colour-block leatherdOrsay pumps, QR3,112,
Sergio Rossi.
Satin heel pump, QR2,639,Giorgio Armani.
Weave-effectcourt shoes,
QR1,911,Emporio Armani.
Satin tiger print sandal,QR3,303, Sophia Webster,courtesy Per Lei Couture.
Cutout diamante heel, Le Silla,courtesy 51 East.
Glitter MaryJane pumps,Bottega Veneta.
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Retro Makes A Comeback
Calf Tessuto Retesneakers, Bottega Veneta.
Double strap sneakers,QR2,112, Marni.
Espadrilles, Emilio Pucci.Bejeweled flat leather sandals,
QR2,457, Dolce & Gabbana.Neat sandals, QR1,911,
Jimmy Choo.
Mariachi heels, QR3,986,Charlotte Olympia.Corafront heels, QR2,894,
Christian Louboutin.
Pricesarequotedwh
ereavailable,forothers,availableonr
equestinstores
TRENDS / 41
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T
he perfect fit will not only lasts you alifetime but helps you feel confident
throughout the day. Marie Quiles,Middle East brand manager for
lingerie brand Chantelle, dishes out sometop tips to consider on your next lingerieshopping spree.
Where do we start?It is due diligence that leads to the rightresults! You know the brands you love, so
check where they are available for purchaseand arrange for a f itting and consultationsession with a sales advisor in the store.Equipped with some basic advice, it will beeasier to find a well f itting bra in a style thatyou like.
What are the essentials?The three basic types that we need in our
wardrobe: an invisible T-shirt bra to wearwith your white tops, a nude strapless brafor your favorite summer dress, and a blackstrapless bra for that little black dress.
How to choose?Be sure to request information and feedbackon the shape that fits you best. Not all brassuit all body shapes the same. It is easier for
those with rounder breasts as you are ableto fit more styles, but for shallow or smallersizes, we would advise push-ups, half-cupswith pads. For larger sizes, the two part brasare recommended, and bras that push thevolume of the breast upwards.
THE RIGHT ONEFINDING THE
PERFECT LINGERIEIS NOT ALWAYSEASY, ESPECIALLY
WHEN THERE ARE
SO MANY VARIETIESNOT ONLY FOR
ENHANCING
APPEARANCES,BUT ALSO FOR
PROVIDINGSUPPORT.
FOCUS / 43
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STEP BY STEP GUIDE
1 Arrange a bra fitting to be clear onyour exact size
2 Select the best cuts according toyour body shape
3 Choose across lingerie lines. Besure to include basic pieces fordaily wear and also some colourfuland glamorous pieces too!
4 Dont forget the bottoms. If youare selecting an invisible bra, pickcorresponding bottoms to ensure
the same, seamless look.
GUIDING GLOSSARY
PUSH UP:This shape recentres breastvolume to the middle. It usually comes withpadded cups and is generally recommendedfor smaller sizes.
HALFCUP: This provides an uplift effect bypushing breast volume upwards and is goodfor shallow breasts.
THE 2 PART:This usually provides a mediumcoverage and for support. It isrecommended for D cup sizes and above.
THE MEMORY FORM: This is a soft bra thatis sensitive to body heat and feels likesecond skin. It is perfect for all breast types.
THE SPACER:This is made with a light3-dimensional knitted fabric that allows theskin to breathe and is perfect for the warmclimate.
TSHIRT BRA: This is for everyday wear andas there are no seams, it provides invisibility.
THE MOULDED 3 PART: This is ideal for largebreasts as it provides ample support andcomfort.
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The regions beloved lingerie boutique, K-Lynn, hasfinally arrived in Qatar in its own concept space within51 East in Lagoona Mall. K-Lynn is a highly specialisedlingerie retailer that focuses on a unique selection ofproducts and tailored customer service to help clients
with innerwear solutions. K-Lynn is a destination forcosmopolitan women, says Christopher Karam, thebrands regional manager. Sami Karam founded a bridalboutique in Lebanon in the fall of 1988, naming it afterhis wife Kaylyn, and the boutique soon found its nichein the world of lingerie. The eclectic range of innerwear,sleepwear and shapewear brands includes Spanx, Wacoal,Chantelle, Simone Perele, Ralph Lauren, Flora Nikrooz,Betsey Johnson, DKNY, Les Affaires and Oscar de la Renta;
ensuring a f it for different budgets and needs. Theresalso a special emphasis for both larger and smaller sizes,with styles that minimise and push-up ranges. 51 East alsooffers a special experience for clients by offering privatepresentations for personal browsing, discreet consultationsand expert advice on any desired piece.
KLYNNS TOUCH
FOCUS / 45
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1 Tearose lace bodysuit, QR4,768, La Perla,Net-A-Porter.
2 Rhapsody metallic lace bodysuit,QR2,482, I.D. Sarrieri, Net-A-Porter.
3 Love Mood in Rouge Congo, Bra forQR240 and Shorty for QR125, Passionata.
4 Millie drawing soft-cup triangle bra,QR265, Stella McCartney, Net-A-Porter.
5 Millie drawing lace and tulle briefs,QR148, Stella McCartney, Net-A-Porter.
6 White Nights in Corbeille, for QR245 and
Shorty for QR145, Passionata.7 Chiki stretch-lace briefs, QR626, Agent
Provocateur, Net-A-Porter.8 Confetti Bandeau Slip in Noir, Bra for
QR230 and Tanga for QR100, Passionata.
LOVEINSPIRED
What you wear underneath is just asimportant as the carefully edited outfits
you present to the world. Not that we everneed a reason to indulge, but ValentinesDay always seems a good excuse to go on
a lingerie spree, whether for a special dateor just to exude some girl power!
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&
M O R E
Making its debut on Fendis Fall 2012 runway,the 2Jours bag (a play on toujours, which isFrench for always) comes strikingly as thebest-of hybrid of the houses Peekaboo andBag du Jour totes. Designed by Silvia VenturiniFendi, the 2Jours is classic and understated in
appearance but packs a punch in its versatility and practicality.
From the Peekaboo, the 2Jours shares the enamelled metal bardetail and from the Bag du Jours, it derives the foldable softleather sides. The winning factor lies in the sizing of the bags.The medium size heightens the bags trapezoidal shape with astructured interior while the larger size makes extra room forthe on-the-go woman.
The quiet elegance and the utilitarian elements of the 2Jourshave won the hearts of many, prompting the introduction ofits own little family, which now includes the 3Jours and theDemi Jour. The 3Jours brings us the outward extending sharpwings that of course translate into even more space, and instyle speak, perhaps lets a little something peek out of your bag(furry monster bugs, anyone?). The Demi Jour takes all the DNA
of its predecessor and compacts it into a shoulder version thatseems apt for both day and evening. All three incarnations arepresented in an interplay of colours, materials and textures,though our favourites are the Resort 2015 pieces, withcombinations of zucca body with cow-print ponyskin, crocodilewith calfskin and embroidery with rayskin patchwork.
BY DEBRINA ALIYAH
THREE INCARNATIONS OF ONE ICONIC DESIGN GIVESYOU THE ULTIMATE BAG SOLUTION FROM WORK TO PLAY.
FASHION / 47
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The versatile straps allow for the bag to be carried over the shoulder or as a tote.Blogger Karen Nicolet of Clumsy Chic takes theFendi 3Jours for a day out. The spacious bag keepseverything you need for work and more.
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FASHION / 49
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A socialprojectturned luxury
label tells theheartwarmingtale o secondchances.WORK OF
HEARTBY DEBRINA ALIYAH
F
or every bead, every stitch, and every crochet on thehandmade novelties from Sarahs Bag, theres a human storythat unfolds. Be it a f iance wrongly convicted, or a motherwho sought desperate measures to protect her childs life,these women found themselves imprisoned, but one creative
venture has given them an opportunity to hone a new skill.While Sarah Beydoun was researching her thesis on prostitution
in Lebanon, she volunteered with an NGO that worked withunderprivileged women and female prisoners. Her encounters led tostarting a business that would give these women employment and chartnew paths towards f inancial independence. The label Sarahs Bag, wasconceived with Sarah designing the pieces and then having the bagshandmade by the women that she supported. The bags and accessoriesare handcrafted by female prisoners and ex-prisoners from Baabda
prison in Lebanon, she explains. Once these women complete theirsentences, many continue to work for the brand and some even go on totrain other women in their communities. They b ecome heads of littlecottage industries and respected members of the communities, all ofwhich goes a long way in easing the stigma of being ex-prisoners, Sarahsays. The brand has recently expanded its network and now has about
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two hundred artisans, all of whom were trained and certified bySarahs team, which now includes her childhood friend SarahNahouli, its all in the name, she jests.
Though never formally trained in fashion, Sarahs creations arefar from elementary the clutches are vibrant and contemporarywith an eclectic yet precise use of mixed materials and vividgraphic prints. Strongly rooted in Lebanon, the creative spiritand dynamism of Beirut remains the core inspiration for thedesigner. Despite all the challenges and instability we live withon a daily basis in Lebanon, the influence of Lebanese designers,architects and artists reverberates through the region, she says.Theres a distinct Middle Eastern pop culture vibe to most ofthe collections, with the pieces referencing icons like Diva Om
Kalthoum, actor Omar Sharif, Lebanese pop star Sabah andSyrian poet Nizar Qabbani.
F
or a touch of quirkiness, there are even two bagsfashioned after the kaakeh and the manousheh,two types of popular Lebanese bread. From the popicons, these are the songs and f ilms and poems thatwe grew up with and love. There is so much richnessand beauty in the arts in the Arab world, its aconstant source of inspiration for me and the women
who buy our bags, who love to see their culture reflected back atthem, Sarah comments. With the community and the p eople inmind, the brand is also big on collaborations with other creativeventures and the customisation of special pieces. For the new
I would say
my designsare or womenwho care about
empoweringother women,but it is also
or women wholove to have
un with theirpersonal style.
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T
he call for fashion came early for debut Emiratidesigner Fatema Al Fardan. At the age of nine,she took a pair of s cissors to the beautiful curtain
draperies in a Lanesborough Hotel room in London,wanting to turn it into a dress to surprise her parents.It became a family vacation to remember, but
one that set the designer on her path into fashion. Returningto London where it all began, she graduated from RegentsUniversity with a fashion design degree and trained at Tata Nakaand Bora Aksu before launching her own label.
Her maiden collection for SS15 draws inspiration from the 50sand 60s, an ode to the generation of women who started wearingmidi skirts, jackets and trousers and joining the workforce. Theevolution of the role of women in that era pioneered the rise ofmenswear details in womenswear, and Fatema references thisdeeply in the collections. Mixing and matching the silhouettes ofboth spectrums, floral patterns and soft shades of pink, blue andbeige, gives a f inal feminine touch to the pieces.
What is the essence of Fatema Al Fardan?The signature of the brand is a repertoire of clothes that can takeyou from nine to f ive without compromising on your feminine
nature. I focus on jackets, tailored silhouettes, skirts and dressesthat can be transitional but at the same time unique. These areitems that you can mix with both designer items as well as highstreet pieces. Ive been working on the launch of the brand forthe past three years and spent a lot of time travelling betweenLondon, Paris, New York and Milan for research as well as fabricsourcing. I am deeply influenced by nature, art movements,historical genres, ethnicity and culture.
What is it about the 50s and 6 0s that caught your attention?The collection was inspired by three major themes; menswearand womenswear from the 50s to early 60s and traditionalPersian art. While I was doing research for this collection, I wasinspired by women from that era. They were finally able to takeon important jobs, but the way they dressed in daily life was still
S E N S EDebut designer Fatema Al Fardan
talks women empowerment roma ashion perspective.
BY DEBRINA ALIYAH
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The type o woman who
wears my clothes is bothstrong and sof.
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very feminine. I wanted to combine the choices of silhouetteswith a variety of techno fabrics and conventional fabrics such as
laces, silks, and jacquards, that told thatstory but in a modernapproach that is relevant to our times.
Who is the woman that you are designing for?The type of woman who wears my clothes is both strong andsoft. I design for the modern woman who wants to be femininebut still professional, as well as modest. I would say, women likeAmal Alamuddin and Queen Rania.
Whats the design process like?
The pieces are all made in the UAE for the timebeing, however, we will be moving our productionto Portugal for the next season. I design anddevelop all the samples myself in-house with asmall team of skilled staff. I also develop my ownprints which are handmade and then digitallyprinted. I also have strong connections with
established textile mills in Europe which help me source fabricsthat are high quality and exclusive to my brand.
How do you feel you will complement the fashion industry in UAE?The rising fashion scene in the UAE needs individuals with newperspectives on contemporary fashion. Fashion has meaningand it helps individuals to communicate in a nonverbal waytheir values, morals and ethics. Our personal style is a reflectionof who we are. The role of a designer is to help facilitate peoplein expressing their individuality by projecting their own voice inthe regional as well as the international market.
What is it about the Middle Eastern woman that excites you?The Middle Eastern woman is a strong woman. She isambitious, confident and loves her femininity. She is bothan entrepreneur and a mother, and in her, exists so manyparadoxes and thats what I find inspiring.
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Astoried French institution,Printemps is celebrating amilestone 150th anniversarythis year. As visitors and
locals fondly remember,Printemps has always been
at the forefront with its window displays a tradition that goes back to as early as1910. The art of telling a story throughvisual art has remained a creative pulsefor the department store, one that hasdeveloped over time with technology andmodern innovation. As a child, artisticdirector for Printemps, Frank Banchet,used to visit the store with his parents aspart of their family tradition to admire thefestive window displays. And for the pasttwenty years, I am proud to say I have beencreating these displays with our team, he
muses.The festive displays are such integral
projects that work commences up toeighteen months before the event.
In the last few years, the departmentstore has collaborated on novel ideaswith luxury brands; Christmas at theCastle with Lanvin in 2010, Around theWorld in 48 Hours with Chanel in 2011,Parisian Inspirations with Dior in 2 012and Christmas Codes and Humour withPrada in 2013. To celebrate our 150thanniversary, the unifying element of allwindow displays that has been chosen isthe flower, directly linked to our namePrintemps, which means Spring in French.Eleven international renowned artists havebeen approached to express themselvesaround this theme, he explains.
PRINTEMPS ARTISTIC DIRECTOR TALKS ABOUT THE
JOY OF VISUAL ART BEYOND JUST SHOPPING.VISUAL ART
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Why is the art of window display such animportant part of the Printemps story?In collaboration with different luxurybrands over the years, and especiallyduring festive seasons, the windowdisplays of Printemps have becomean annual tradition, celebrating thefestivities and bringing people togetherfrom all over the world. This tradition ishighly anticipated, attracting nearly 10million visitors at Printemps every yearduring the holidays, to be part of thedream and discover unique displays.
The seventies marked the appearanceof puppets and animated window displaysat Printemps. Jean-Claude Dehix, arenowned French puppeteer, had the ideato replace the mechanism of his hand by
a motor, which revolutionised the know-how of animated window displays. Forthe past 40 years, Jean-Claude has beencontinuing this tradition at Printemps.
How has thi s helped s trengthened thePrintemps brand?I have seen a big change during theperiod in which Tom Ford was the artisticdirector of Gucci and Saint Laurent inthe early nineties. He changed the waybrands exploited and operated theirwindows. Retailers started realisingthat their windows were part of media,a true reflection of the brand and its
positioning. Printemps have always paidimportance to creating window displaysthat not only highlight the key trendswithin the store, but also embody thevalues and traditions that reflect ourculture and is part of our DNA.
Tell us about the collaborations,
past and present, and howthese ideas were d eveloped?There are two types ofcollaborations: those withpartner brands and artistic
collaborations. In the case of partnerbrands, and if we take the festive seasonfor instance, we should always be able tosurprise our customers and constantlypush ourselves further when it comes to
the innovative designs of our windowdisplays. We take it to heart and offer ourcustomers an unforgettable and uniquePrintemps experience. This year, wecame up with a very dreamlike creativeconcept that appeals to both adults andkids. Also, the choice to partner with therenowned British luxury brand, Burberry,came to us quite naturally, as theyperfectly embody the heritage, values andinnovation that we share - an innovationthat was particularly reflected throughthe unique interactive digital windowdisplays. As for artistic collaborations,Printemps works with artists to highlight
all kinds of l ifestyle and fashion featureswith current trends in mind. For example,we were able to showcase contemporarydance performances in our windows, acollaboration that paid homage to fashion,highlighting the fluidity and femininitythrough movement. Each window featureda renowned brand such as Burberry, Dolce& Gabbana and Paul & Joe.
What do you think are some key elements tosuccessful visual marketing?First of all, it is necessary to mentionthe know-how of our teams. I mustpoint out that Printemps has a completevisual identity with a coherent tone in allmedia: from shopping bags and windowdisplays to advertising in magazines.
We communicate the same feelingsacross all platforms consistently andnothing should be left to chance, fromgift cards to invitations. All media mustbe treated equally so that Printempscan be expressed in a unif ied tone. Thepurpose of all of this is to engage withpeople, make them want to watch, tostop and enter the department store. Andbeyond window displays, there shouldbe an inviting ambience within the store,where we develop various animationsso that our customers can enjoy and livethe exceptional Printemps shoppingexperience.
MODELOF
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Seventeen-year-old Dane Emilie SkovDragsbaek ,moved with her family to Doha
two years ago and decided to give modellinga try after being encouraged by her friends.An avid dancer and netball player, Emilie isbrings the best of her fitness hobbies into
the world of modelling.
Whats your personal style like?
I love black, grey and white, and my styleis relaxed and a bit edgy, yet feminine.I always wear sneakers and prefer my make
up to be as natural as possible(I normally wear mascara and do myeyebrows, but thats pretty much it).
However, when I go out, I usually wear alight pink eye shadow and lipstick.
Who are your favourite fashion influencers?My favorite models are definitely Cara
Delevingne, Gisele Bndchen and Mathilde
Goehler. They make modeling look so easyby having complete control over the waythey pose. I must say Karl Lagerfeld is theking. I also really like Ralph Lauren, MarcJacobs and Vera Wang. Their designs are
breathtaking.
How does your family feel aboutyou modelling at a young age?
My family is amazing. They are so proudand love to talk about it. They sometimes
cross the line and talk too much about it,but it only shows that they are supportingme. They support me in every single way,
even my younger siblings show me picturesof models and recommend me to try
similar poses next time.
What was your first modelling gig like?I had to wear an extremely long, black dress
and high heels which was a weird experiencebut also very interesting. My friend had done
my make up and she came with me to the
shoot. She was more nervous than I was.I wasnt nervous at all! I could feel the
butterflies in my stomach but I was just soexcited because I was about to do somethingI never thought Id do. It was a weird feeling
but I felt confident and ready.
OFTHE
MONTH
EMILIE SKOV DRAGSBAEK
Photo: Rob AltamiranoHair and Makeup by Blanka Montenegro
Styling by Munira MaricarModel from Trinity Talent Qatar