My works in GLAM Qatar April 2013

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My works in GLAM Qatar April 2013

Transcript of My works in GLAM Qatar April 2013

Editionw w w.g l a m qata r.c o mEditor Sindhu Chief Fashion Correspondent Senior CorrespondentS Abigail


Nair mathiasSpecial look at Conscious Exclusive at H&M, a glamourous Hollywood collection that is based on sustainability. Materials used in the collection include organic cotton, recycled polyester, and recycled polyamide. The Conscious Exclusive collection will be available in around 140 stores worldwide from April 4th. Also, a sneak peek into the special exhibition by Louis Vuitton in collaboration with Marie Beltrami.

Debrina Aliyah

Ezdhar Ibrahim Ali Rory CoenCorrespondent sabrina christensen


rob altamirano venkat reddy Hanan Abu Siam Indrajith REDDY B

Senior Art Director

Deputy Art Director

Assistant Art Director Ayush

Senior Graphic Designer MAHESHWAR Senior Manager Marketing Zulfikar

EVENTS OF THE MONTHJiffry KarandanaAssistant Managers - Marketing Chaturka

thomas jose Rekkab lydia youssef Baluch

Senior Media ConsultantS Hasan

Marketing Research & Support Executive Kanwal Senior Accountant Pratap Sr. Distribution Executive Bikram Distribution Support Arjun

Chandran Shrestha

1 VCUQ Graduation Show 16 Apr - 18 Apr, 2013, 7:30pm - 8:30pm The most-awaited fashion show in Qatars fashion calendar as we get to peek into the next generation of new designers to hit the market. This year, the show will take place at Salam Studio & Stores at The Gate in West Bay. This is the first time the graduation show will be held out of campus grounds to allow better exposure of the graduating students works. Ticket is required via registration on 2 Audemars Piguet Opening


Bhimal Rai Basantha.PPublisher and Editorinchief

Yousuf Jassem Al Darwish Sehgal Alpana Roy Ravi Raman

April 7th, 12 noon Audemars Piguet will be opening its own standalone boutique in Villaggio this month. The luxury watch brand is represented by Ali bin Ali and the opening will see the attendance of Francois Henry Bennahmias, the group CEO of Audemars Piguet.

Chief Executive Sandeep Executive Vice President Vice President


GLAM is published by Oryx Advertising Co. WLL. The contents of this publication are subject to copyright and cannot be reproduced without the express permission of the publisher and/or license holder. All rights rest with Datalog media solutions. The publisher does not accept responsibility for any advertising contents carried in this publication. Contact, Call us: +974 44550983, 44672139, 44671178, 44667584 Fax: +974 44550982

We get up close and personal with renowned bridal designer Clara Rosa on her new store in Doha and why she thinks every man should have a thobe in their wardrobe.

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Head TurnersThis SS13, we spy lots of fancy hair accessories on the runway starting off with the cute ribbon fabrics at Louis Vuitton to the turban-inspired pieces at Dolce & Gabbana. We say hair accessories are not only fun but convenient especially during summer to keep your hair in check.1 Evita Peroni Angelie Soft Band 2 Accessorize Linen Mesh Band 3 Accessorize Bejewelled Hair Pins 4 Asos Floral Hairband 5 Asos Green Flexible Wire Band 6 Evita Peroni Stina Soft Band

Nirav Modi - Elastic Bangle The classic Gold Elastic Bangles come in pink, white and yellow gold adorned with diamonds and can be worn stacked or solo.


Trend SpottingFresh from previewing the next Autumn Winter collection and gently fizzing out the current Spring buzz, we understand that you will need a little mid-season pick-me-up to freshen up your wardrobe. We trend spot some star buys that will definitely stay in-style for the rest of 2013.

02Banana Republic Dual Lined Blazer Banana Republic at Villaggio


Bottega Veneta Chunky Platform Heels Bottega Veneta at Villaggio

04Victoria Beckham Tote Exclusive Harper Tote at

fashion / 43

07Boodles Blosson Diamond Ring at

05Nina Ricci Mini Grand Duo - available at Al-Muftah Jewellery

06GAP - Colour block Stripe Tunic GAP at Landmark and Villaggio

08Etro Multi Panel Sheath Dress at

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Tasmeem Fashion Design


was a simple idea to put together a team of Virginia Common Wealth University Qatar (VCUQ ) fashion alumni to work with Qatar-based designers to create a collection that was designed and made in the country. But the simple idea was aimed at addressing a more pertinent issue, the manufacturing viability of producing a fashion collection locally. "We gave the designers a budget and we documented their journey in producing these pieces. The aim here is to raise awareness that we need to start building an infrastructure to support fashion designers in starting their own labels. The designers worked within limited resources to produce six pieces per team for the show," says Joanna and adds that, "currently Qatar is not ready in terms of infrastructure should the teams decide to mass produce." Each team was assigned one colour from the visible spectrum to produce a hybrid collection that included both abayas and contemporary ready-to-wear pieces. The six teams came together to

design the final colour of violet to make up the complete spectrum. The final work was presented in a special runway show during the biennial Tasmeem Design Conference, the showcase event for VCUQ. The finale of the project was unveiled to the attendees of the conference which included guests from all around the world. "We received excellent feedback on the collections that it married the local culture with the influences of the people who live here. The fashion design team was very diverse, including Qataris, a Korean, a German, a Filipino, a Californian, Malaysians and a Pakistani," says Sahar. The collection has since been sold through a silent auction at the VCUQ Design Shop. "There may be some bumps on the road but we are definitely progressing. But for now, the independent designers in Doha are definitely doing their best in producing unique pieces and this goes to show that creativity can brew anywhere!" says Joanna.1 Indigo by Najla Hamad Al Thani

My collection is simple with clean silhouettes. Very feminine but with a slight edginess. As these pieces will be for sale off the runway,

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I wanted them to be wearable with an effortless style. It can be accessorised to fit any time of day and any occasion. I was inspired by the hybrid of the classic woman, icons like Audrey Hepburn and the modern woman who lives a fast-paced life.2 Orange by Elizabeth Yang Soon Ju

the shayla, my bright orange hair is a bit of a trademark.4 Green by Carla Mallari, Debrina Aliyah and Chan Mei Ling

The abaya and the Hanbok (traditional Korean garment) share flat characteristics that create comfortable movement for wearers and this inspired my collection. Another key design concept came from transferable styles, which allows the customisation of looks. Considering that the abaya is often made in polyester, which has low breathability, I used natural fibers, such as linen, silk, and cotton, as the primary fabrics to make comfortable contemporary pieces in Qatar's hot weather. All these design efforts are made to contribute to eco-friendly fashion in the long run.3 Yellow by Joanna Dallimore & Zara Otho

The collection is a hybrid of the two cultures in the team, Filipino and Malaysian. The contemporary pieces designed by Chan and Debrina reflected the V-neck pattern that is prevalent in the Malaysian baju kebaya, worn traditionally by women in the country. The abaya pieces featured the stiff standing shoulders, a design that is synonymous with traditional Filipino costumes. The final combination is a contemporary touch by the designers; Carla's edgy tuxedo collar meets the one-shoulder signature style of Chan and Debrina's design outfit, Twenty30Forty.5 Blue by Sahar Mari and Nayla Al-Mullah

The collection was inspired by the Qatari desert with its golden yellow hues, and the opulence of the local gold souq. Joanna who has been living in Qatar for almost a decade, collaborated with young designer Otho who had just recently moved here. The collection featured edgy abayas with a glimmer of golden dust and draping hoodies as well as contemporary pieces of harem pants and two-way scarves which reflected both designers' funky personalities. Joanna says, "I absolutely love the abaya. I would happily wear one daily. They are instant elegance and can hide a multitude of sins. When I arrived in Doha I was rather disappointed when I found out that expats could walk freely in Western clothes! When I wear an abaya, I can actually feel myself walking straighter. My only personal objection would be

Although one half of this team is Qatari, Nayla is not one that usually draws inspiration from her culture but this time around, she has decided to dig deep into traditional Qatari costumes to inspire the modern collection. By combining the traditional embroidery and shapes of Qatari garments, she produced contemporary pieces including a hooded top, a kaftan and a short dress. The abayas, designed by Sahar, were driven by the blue patterned fabric she chose and is based on a simplistic design to accommodate for daily wear.6 Re