Flickr SoMeT

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© GoSeeTell Network 2010 - Confidential What happens in Loudoun County, Virginia goes on YouTube and Flickr Anne Hornyak & Aaron Babbie GoSeeTell Network & Sparkloft Media

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Flickr presentation for #SoMeT, Nov 18, 2010

Transcript of Flickr SoMeT

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© GoSeeTell Network 2010 - Confidential

What happens in Loudoun County, Virginia goes on

YouTube and Flickr

Anne Hornyak & Aaron BabbieGoSeeTell Network & Sparkloft Media

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Who We Are

GoSeeTell Network, Inc.: Social travel solutions since 2005

GoSeeTellTM : Our software solution for social travel

Sparkloft MediaTM: Social media strategy consulting

Social Media ClinicTM: Trainings & Workshops forC-Level Execs

© GoSeeTell Network 2010 - Confidential

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What We Do

© GoSeeTell Network 2010 - Confidential

Core ProcessesCompetitive Analysis

Strategic Planning

Tactical Development

ROI Benchmarking

Content Creation

Influencer Engagement

Hands-on Implementation Measurement & Reporting

Staff Training & Transitions

Core PrinciplesResearch

Analyze

Plan

Implement

Measure

Improve

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Who With

© GoSeeTell Network 2010 - Confidential

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PhotostreamsSharing your photos

GroupsOthers sharing their photos

ConnectionsBuilding relationships, contacts & commenting

Creative CommonsUsing Flickr photos in your marketing materials

Flickr

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PhotostreamsSharing your photos

Photostreams

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StrategyGood: Set up and don’t look back

-minimal time commitment (2-4 hours)

Better: Set up more than the basics

-longer process but no on-going time commitment (3-8 hours)

Best: Set up, participate and interact with others

-takes an on-going time commitment

(3-8 hours + 2-3 hours/month)

Photostreams

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Strategy: Good

Photostreams

2-4 hours

•Bio•Upload photos

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Set up your bio. Completely.Description – basic HTML

Buddy icon/avatar

Website

Vanity URL

Photostreams

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Upload photos to share with the worldTitle (unique)

Description

Tags

License

Photostreams

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Upload photos easilyFlickr Uploadr saves time!

Photostreams

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Photostreams

3-8 hours

• Geotagging• Sets• Galleries• Favorites• Contacts• Stats

Strategy: Better

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GeotaggingPlace your photos on a map

Websites pull photos via geotagging information

Photostreams

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Organize your photos into SetsPro Accounts can create Collections of Sets

Consider creating a set for media requests

Photostreams

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Create GalleriesPhotos from other Flickr members = build relationships

Examples: seasons, themes, attractions, culinary, etc

Photostreams

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FavoritesConnect with photographers

Highlight your area

Photostreams

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Flickr is more fun with friendsAdd contacts

-local photographers

-CVB members & partners

-state DMO or other CVBs in your state

Photostreams

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StatsPro Account = more stats

Track: amount of photos, views, sets, galleries, favorites, contacts

Only tracks 28 days

Photostreams

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Photostreams

3-8 hours + 2-3 hours / month

• Upload photos regularly• Comment• Join groups• Analyze

Strategy: Best

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Continue to upload new photosAdd a few photos each week/month

Free account: limit of 100MB + 2 videos per month

Pro account ($24.95/year): no upload limit

Photostreams

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Comment & InteractComment on your contacts’ photos

Reply to comments on your photos

Search for photos of specific interests

Photostreams

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Share your photos in groupsSearch for specific interest, local or general travel groups

Mention group when commenting on photo

Interact with group members

Photostreams

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AnalyzeStats available for 28 days

Referrers

Modify keyword tags

Photostreams

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Groups

GroupsFlickr members sharing their photos of your area

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StrategyGood: Create a group for your area

-minimal time commitment (1-3 hours)

Better: Help your group grow

-small on-going time commitment

(1-3 hours set-up + 2-3 hour/month

Best: Take your group offline

-large scale projects in addition to online time

(1-3 hours set-up + 6-10 hours/month)

Groups

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1-3 hours

• Develop group rules• Set up group• Invite friends, Flickr contacts

Strategy: Good

Groups

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Rules & GuidelinesQuantity of uploads

Permission to use

Groups

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One is the loneliest numberInvite friends and Flickr contacts to join your group

Promote your group in your Flickr bio

Cross-promote among other social networks

Groups

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1-3 hours + 2-3 hours / month

• Solicit photographs & group members• Create discussions• Maintain & promote

Strategy: Better

Groups

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Search for photosLocation, specific interest

Sort by relevant, recent or interesting

Invite to group

Add comment

Groups

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Create & monitor discussionsFavorite subjects/scenes

Location of group members

Meetups, photography workshops, events

Groups

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Maintain & promote Check on Discussions

Group photo entries

Post group photos on Facebook and Twitter

Groups

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1-3 hours + 6-10 hours / month

• Actively participate in group• Photo contests• Photo meetups

Strategy: Best

Groups

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Be activeSearch photos & invite to group

Comment on photos

Connect with group members

Groups

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Photo contestsPromote photo contests

Host photo contests

Groups

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Photo meetupsPlan and participate

Create special tag for meetup shoot

Groups

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ConnectionsCommenting as photostream or group admin

Promoting photos across social networks with credits Contact photographers for permission to use photos

Getting permission to use high quality photos

for little or no money

Connections

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Creative CommonsUsing Flickr photos

Creative Commons

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SearchesFlickr’s Advanced Search

Search full text or tags only

Tip: use Firefox’s AutoPager Add-on to save time

Creative Commons

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Crediting photographerUse the HTML: blogs, Google Maps

Link photo to Flickr photo page

Creative Commons

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RSSPhotostreams, Favorites and Group pools produce RSS

Creative Commons

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Anne Hornyak@WhosYourAnnie

Flickr.com/anneh632

[email protected]

Thank you!