My Guiding Principle Is This: GILT Is Never To Be Doubted with Fabiano Cid
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Transcript of My Guiding Principle Is This: GILT Is Never To Be Doubted with Fabiano Cid
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My guiding principle is this: Guilt is never to be
doubted.
Franz Kafka
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My guiding principle is this: Guilt is never to be
doubted.
Franz Kafka
GILT Fabiano Cid
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1. My Motivation2. Your Motivation3. GILTxxN4. When English is not English5. The Vendor Supermarket6. The Things That I Don’t Understand Too Well7. Where Should You Go Now?8. You Ask… I Don’t Answer
AGENDA
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“I would have liked to seen/heard more about how to convince US based companies to invest in Latam if the revenue is not showing value yet - the argument that you need to invest in Latin America if you want to succeed there.”
Tatiana
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“I would have liked to seen/heard more about how to convince US based companies to invest in LatamGILT if the revenue is not showing value yet - the argument that you need to invest in Latin AmericaGILT if you want to succeed thereabroad.”
You
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GILT
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“making software products run anywhere”
G11N
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“producing products that are free of any
dependency on language, script, culture, and coded
character set”
I18N
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“rendering text into another language”
T9N
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“adapting a product to a specific language, script,
cultural, and coded character set environment”
L10N
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Locale
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FIGS
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CCJK
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LSPs
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So You Decided to Go Global. What’s Next?
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Processes
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Resources
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www.gala-global.org
GALA WEBINARS
35 new webinars
in 2014 with
1,500 attendees
Free to GALA Members!
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GALA2016
New Yorkgala-global.org/
conference
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The language services industry is worth US$38.2 billion and continues to grow at a rate of 6.46%At the stands now: The Language Services Market: 2014Vijayalaxmi Hegde
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The market for language services is expected to reach US$50 billion by 2019
The Language Services Market: 2015Donald A. DePalma, Hélène Pielmeier, et alli
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In 2013, 79% of visitors to the top 10 websites were outside of the United States; as of March 2014 that figure had increased to 86%Internet Trends 2014 – Code ConferenceMary Meeker
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86% of localized mobile ad campaigns outperformed their English-language counterparts in both click-throughs and conversions.Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson
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87% of consumers who can’t read English don’t buy products or services on English-language websitesLooking to Increase Global Sales? Donald A. DePalma
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Up Next...
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