Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)
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Transcript of Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)
What are Flash Sales?
Daily SalesLimited Product QuantitiesMembers Only
Essentially… a game.
12pm EST10 Minute Reservation on Products in Cart5 Items per Checkout
Then we added ‘Noir’
Gilt Noir
SecretExclusive SalesTop of WaitlistBirthday Gift
But how do you reward everyone?
Point-Based EconomyRedefine EngagementDiversify benefits
Points
Market decides ratesMarket choices shape benefits
Redefine & Reward Engagement
VisitsSocial SharingMember ReferralsShopping
Old-School Benefits
Free ShippingDiscountsShop with Points
Perks & Access
Early PreviewEarly Shopping (30-minutes before public)Exclusive SalesConcierge Service / Personal Shopping
Adding a game within the game ...
Everyone can play However they likeFor a richer experience of Gilt
So, what does it look like?