MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
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Transcript of MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
Mobile Phones And Visitor Tracking
Julian Bickersteth Smarttrack and Christopher Ainsley Shoppertrak
Potential tracking technologies
• GPS
Potential tracking technologies
• GPS• RFID• TMSI ( Temporary Mobile subscriber Identity)
• Blue Tooth• Wi-Fi