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Ankit(05)Anil(04)Roshan(45)Mohit Dahiya(17)

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• It is the set of all products and items For particular seller offers for sales.

• A product mix consists of various product line.

Product Mix

• It refers to a group of product that are closely related because they function in a similar manner, are sold to the same customergroups, are marketed through the same type of outlets or fall within given price range.

• A company stretches its product line beyond the current range of products. It can stretch its product line in either the down market , up market or both Down Market stretch –introduce the products at a lower price

Product Line

• the length of a company’s product mix refers to the total number of items.

Product Length

• Product length is one of five terms used to describe the organization of products for marketing purposes in retail businesses. The product length refers to products that are related to each other, but produced and sold individually, rather than being bundled together in a package.

Product Width

• Some companies just sell one line, while others, such as supermarkets, may have many lines. A supermarket, for example, may sell the line of car accessories, as well as a line of household cleaning agents, a line of bread related products, or a line of fruit and vegetables. The product width is therefore determined by how many different lines a company produces or sells.

Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited , is India's largest consumer products company and was formed in 1933 as Lever Brothers India Limited.It deals with products like-:Color, cosmetics ,Skin care ,Oral care, Confectionaries Hair care, Deodorants ,Soaps & detergents ,Toilet Soaps, Beverages ,Lakme ,Fair & lovely pepsodent Max ,Sunsilk ,Axe ,Surf, Annapurna Atta Aviance pond’s toothbrush clinic pond’s Rin , Lifebuoy, Lipton, yellow label ,Knorr, Annapurna Salt ,Close up ,Rexona ,Wheel Lux, Lipton green label ,Modern foods range Denim ,Vim ,Breeze , Kwality wall’s, pears, red label, Kwalitywall’s , Hamam ,Dove ,Brooke Bond , Fair & Lovely ,Bru , etc…..

Product Mix & Product Lines

Products of HUL

P&G India product mix includes:Fabric Care, Hair Care ,Baby care ,Feminine care ,Health Care, Dental Care, Skin Care, Shave Care ,Blades & Razors Batteries/Cell ,Ariel , Pantene Pro-V,, Pampers ,Vicks VapoRub,Oral-B ,Olay ,Gillette , Duracell, Head & shoulders ,vicks inhaler, 7 o’clock, tide Detergent, Rejoice ,Vicks Formula 44, Tide Bar, vicks cough drops ,vicks action 500 etc……..

Product Of P&G

outcome1) P&g is better than hulIt is market leader in indianfmcg market.2) hul is more affordable ,and reasonable for common people who are of economic class. And thus have a good name in the market too.3)Hul is more consistent

Refrences:-By muskan mamBy wikipediaBy google…..

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