Music future
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The evolution and changing role of the music video from 1900, and its likely development in the future In recent years the concept of a music video has changed quite dramatically. From the first music videos like Komposition in Blau by Oskar Fischinger in 1935 that were artistic and original to, some commercial music videos like the first promotional video of Frim Fram source by Nat king Cole. This essay will show the development of music videos and what music videos will begin to look like in the future. Frim Fram Sauce 1945 by Nat King Cole was the first promotional video that included shots of the new jukebox that had small screen to view the video whilst listening to. This idea of a music video seemed to be a success because not only did it advertise the new product, it also advertised the musician as a modern and fresh artist. However, in more recent times the way of promotion is not through using new products, it is involving the fans of band, which the vaccines have included. They decided to create a video purely through photos sent in through the social media of Instagram. This involvement of fans promoted the band and stood out as a new way of creating a video. The music video for the band ‘wetsuit’ in 2011 received over 3,000 videos over 15,000 likes on Instagram which involved of 99 countries. This way of creating a video shows what future videos could look like, on a low budget and still making new opportunities for bands to get new fans, and broaden their fan base with the involvement of fans. In previous years Musicians like David Bowie spent $582,000 in the song ‘Ashes to Ashes’ in 1980 which now is an extortionate amount of money considering the small income that music videos actually create now due to websites like
Transcript of Music future
The evolution and changing role of the music video from 1900, and its likely development in the future
In recent years the concept of a music video has changed quite dramatically. From the first music videos like Komposition in Blau by Oskar Fischinger in 1935 that were artistic and original to, some commercial music videos like the first promotional video of Frim Fram source by Nat king Cole. This essay will show the development of music videos and what music videos will begin to look like in the future.
Frim Fram Sauce 1945 by Nat King Cole was the first promotional video that included shots of the new jukebox that had small screen to view the video whilst listening to. This idea of a music video seemed to be a success because not only did it advertise the new product, it also advertised the musician as a modern and fresh artist.
However, in more recent times the way of promotion is not through using new products, it is involving the fans of band, which the vaccines have included. They decided to create a video purely through photos sent in through the social media of Instagram. This involvement of fans promoted the band and stood out as a new way of creating a video. The music video for the band ‘wetsuit’ in 2011 received over 3,000 videos over 15,000 likes on Instagram which involved of 99 countries. This way of creating a video shows what future videos could look like, on a low budget and still making new opportunities for bands to get new fans, and broaden their fan base with the involvement of fans. In previous years Musicians like David Bowie spent $582,000 in the song ‘Ashes to Ashes’
in 1980 which now is an extortionate amount of money considering the small income that music videos actually create now due to websites like You Tube and Vimeo.
Music shows like Top of the pops in 1964 and MTV that started in 1981 showed great potential for the advertisement of bands and musicians it was a new and exciting way of watching the most recent music. MTV also set up shoes like MTV unplugged that showed live performances for example Nirvana were recorded in 1994 and then
was released as a CD and VHS which made Nirvana have outstanding number 1 spot in the music charts all over the world. The live performances of musicians was great way of advertising. But for band like The Beatles the idea of trying to conquer the USA and still be in the UK was a problem. So Videos like Strawberry fields forever in 1967 where the band seemed to have creative control over the
video which had no promotional idea throughout the video worked well for top bands to simply give Top of the pops the video for the viewing in the UK. This seems to be the case for bands and musicians at the
moment and seems to be the ideas for the future of music videos to. Instead of a promotional video the musicians have a purely artistic idea only for the videos. For example recent band like The Neighbourhood, want a vision of all black and white, so every video is created in a black and white format, their song ‘Sweater
Weather’ from 2012 is purely an artistic view on videos because the introduction of sites like You Tube make MTV seem a pointless way of viewing music. Also the idea of having a large budget for music videos is not available so trying to promote products seems worthless now because musicians now have ideas for the videos and want to
include their own visions for the future of music videos.
The future of music videos seems to be going down a more artistic route, due to the limited budgets that record labels have for videos and the time. Music Videos in the future have to be more frequent to keep listeners interested. Visuals to a song seem to be important for musicians and the videos emphasise the idea and concept of the artist. With
websites like You Tube and Vimeo it is increasingly easier to get to wider audiences musicians instead of having included commercial values for artists to be discovered. For music videos to develop new artists need to take inspiration from previous successful artists like The Beatles who made videos on a idea of purely artistic values so it gives the viewers and listeners a fresh and vibrant new outlook on the way an artist represents themselves, through music videos.
