the future of music

History – Music Industry

19th century

•

1877 –

Invention of the phonograph by Thomas Edison.

This would soon change the face of the music industry to

such that, a new and eventually more popular method of

selling and distribution of music was done via “record

labeling”. This method would eventually slowly replace the

sheet music publishers.

History – Music Industry

20th century

•

1920 –

The radio became increasingly popular form of

recording and distributing music as it allowed even the

most obscure bands to form and become popular on a

nationwide and sometimes worldwide scale.

History – Music Industry

•

1990 –

Many record companies died out as quickly as

they had formed, and by the end of the 1980s, the "Big 6"

(6 major companies): EMI, CBS, BMG, PolyGram, WEA

and MCA. These companies would dominate the music

industry.

History – Music Industry

•

1998 –

Digital music started gaining popularity as

technology started to rapidly advance. This would lead to

another revolution of musical technological shift which

caused widespread economic changes and changed the

structure of relationships between artists, record

companies, promoters, retail music stores, the technology

industry and the consumer.

History – Music Industry

•

Mid-1998 –

PolyGram merged into Universal Music Group

(formerly MCA). This dropped the music industry leaders

down to the "Big 5".

History – Music Industry

21st century

•

2000 –

The rise of digital music consumption options

contributed to a few fundamental changes in

consumption. Consumers have the option of either

download entire albums or single songs. Album sales

began to decline at this point of time.

History – Music Industry

•

2003 –

iTunes music store offered legal downloads and

competitors soon followed, offering a variety of online

music services, such as internet radio.

•

2004 –

It became the "Big 4" when BMG merged into

Sony. (Left with Universal Music Group, Sony BMG Music

Entertainment, EMI Group and Warner Music Group)

History – Music Industry

•

2007 –

The popularity of internet music distribution has

risen and more units were sold over the internet

compared to other forms.

music industry today

ANCIENT TIMES MODERN TIMES

recording labels independent labels

music shops digital distribution

whole albums single songs

MTV YouTube

real musical instruments digital musical instruments (MIDI)

http://www.youtube.com/watch?v=NAllFWSl998

YouTube sensation

Bustin

Jieber

AKA Jiebai

–

Discovered in 2008 by Scooter Braun, who happened to come across Bieber's

videos on

YouTube, who later become his manager

–

Braun tracked down the theater

he was performing in, located

Bieber's

school, and finally contacted Bieber’s

mum. (STALKER!)

–

After receiving permission, Braun flew Bieber

to Atlanta. A week

after arriving, Bieber

sang for Usher. His career begins…

–

One of Bieber’s

earliest videos on YouTube before he got

recognised: http://www.youtube.com/watch?v=csymVmm1xTw

YouTube sensation

Boyce Avenue

–

Began posting videos in 2007, both material and covers.

–

In an attempt to connect with their online fan base, the band decided to go on tours. Toured the Philippines, Europe and around USA.

–

Recently, the band signed with Universal Republic and has a second album titled, ‘All We Have left’

–

Boyce Avenue also collaborated with another well-known YouTube musician, Savannah Outen, in one of their latest covers.

MySpace Warriors

•

is distinct because of its music community

•

users are allowed to upload their music onto their profile page for sharing purposes

•

with this feature, a lot of users joined MySpace for the purpose of uploading their own songs and covers in hope to share it and maybe get recognised

•

MySpace Records was launched in 2005 in an effort to discover unknown talents

MySpace Warriors

▲

creating demo songs and posting them on her MySpace profile’s playlist

▲

well-received as the views on her page rosed

to tens of

thousands

▲

the success of her songs convinced her label to allow her more creative control

over the

album and to use some of the songs that she had written instead of forcing her to work with mainstream producers

how to make your band sound good

the future of music

is in all of us

So let’s assume that you have a “DYNAMITE”

sound

•

know your tools

•

know your friends

•

know yourself

know your tools

make new friends

you start off as a nobody

nobody knows you

nobody cares

nobody

you should

know your brands

know your celebrities

make friends with all

of them

nobody becomes famous

by doing nothing

Music today is not just songs that celebrities

and recording labels throw into our iPods,

but also the constant dialogue that both

parties keep with the fans.

How to make my music stay relevant?

•

constant dialogue

•

music rotations

•

teasers

•

keep it real

CASE STUDY: ZOE KEATING

blog.myspace.facebook.twitter

is that enough?

interactive relationship

She tweets about everything from how best to get her cello on a plane, to where she's playing next, and how much she loves the view from a cabin in Colorado.

"That's what fans want now," says Keating. "The want to know you."

Keating's fans pushed her most recent album

Into the

Trees

to number seven on the Billboard Classical charts

—

and that's without any formal publicity.

Source: NPR, Aug 2010

http://www.npr.org/blogs/therecord/2010/08/19/129300878/women-musicians-use-social-media-to-craft-their-image

networking with different names

freedom of digital downloads

contact information

thank you