San Jose Museum of ArtBeyond launch: Museum videos on YouTube

1

SJMA YouTube History

•Started February 2006

•Since launch there have been 75,936 views of 71 videos

•First video was for ballpoint pen artist Il Lee

•Holistic approach: podcast, YouTube, in gallery tours via iPods

•All videos created in-house by a team of two

•Has been used mostly for interpretation and exhibition previews

2

Viral Marketing•Il Lee was most successful video

•Coming up on 20,000 views

•One blogger responsible for views: kottke.org

•Stats tracking software pointed showed hits to our site from his

•Picked up by other bloggers and started spreading

3

Il Lee: Ballpoint Abstractions - Preview

4

•Visitors coming in asking for “that ballpoint pen” artist from the video•Accounted for our store selling out of the catalog for the exhibition•First time every before an exhibition closed

Camille Rose Garcia - Preview

5

•Again targeted bloggers•Mentioned on Boing Boing and Drawn•Second most viewed SJMA video (11,635 views)

Get your video noticed•Target niche bloggers

•Make video enticing, creative and short

•Good music

•Embed video in as many places as possible

•Website homepage, exhibition page, interactive page

6

Contact InfoChris AlexanderSan Jose Museum of Art408-271-6875calexander@sjmusart.org

7