Unlocking value: museums and the web 09

Images of the Future

European Union mini workshop april 15

Images For the Future

Unlocking Value mini workshop april 15

www.teleread.org

http://www.teleread.org


www.teleread.org

•137.200 hour video•22.510 hour film•123.900 hour audio•2.900.000 photos



www.teleread.org

Unique view on Dutch History!



www.teleread.org

• Investment: 173 m Euro•Positive Return: +20/+60 m Euro

*SEO analysis 2006



Some examples

ED*IT

(BETA)

Video labelling game

!"##$#%&'()"*&+(

Business Model Innovation

‘A business model is a framework for creating economic, social, and/

or other forms of value’

MissionVision

Socio-economic value is best represented in Open models

Examples

http://www.nytimes.com/ref/membercenter/nytarchive.html

http://www.nytimes.com/ref/membercenter/nytarchive.html

So where is the model?

See Alex Osterwalter www.helvetica.com

Business Model Innovation Canvas

http://www.helvetica.com


See Alex Osterwalter www.helvetica.com

Business Model Innovation Canvas

ValueCost




The model applied to the Real World:

400 images online in the public domain

reach a new audience

engage them to participate (through social tagging)

reach a new audience

Traditional situation

Cost structure is clear.

Value creation is subsidised

New situation

Value creation: 1 million page views so far (april 2009)

We have just regained relevance!

With relevance comes earning capacity

Business