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SEE YOUR FUTURE THROUGH OUR 2020 VISION.

EDITION 1 2012

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“ Imagine is one of the most comprehensive and unique community engagement and place-making projects ever undertaken in Australia in our 20 years’ experience working with over 800 communities worldwide.

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Gilbert Rochecouste, Managing Director, The Village Well.

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Creating a bold vision for the future of Murray Bridge has taken over three years, evolving through a groundswell of imagination and enthusiasm. Over 1,000 members of our population have voluntarily contributed their ideas and joined with the Rural City of Murray Bridge, Regional Development Australia and our private-sector partner, Burke Urban Developments Pty Ltd, on the path to real change, committed to a prosperous and fulfilling future.

So, now we’d like to share the many success stories we’ve already achieved and reveal the wealth of opportunities this vision offers astute investors and developers. We are inviting partners with a vision and a commitment to sustainable development to join with us on this exciting growth journey. Most importantly, we welcome businesses that will respect Murray Bridge’s rich heritage, culture and environment, and become part of a community that’s working together and leading the state with a united vision.

Imagine that.

Imagine the opportunities that await you in Murray Bridge.

Artist impression of the future Murray Bridge Racing Club and Function Centre at Gifford Hill.

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Murray Bridge > Adelaide = 78 kilometres (50 min)

Murray Bridge > Melbourne = 650 kilometres (7.5 hrs)

Murray Bridge > Sydney = 1,300 kilometres (15 hrs)

Murray Bridge Pop = 19,720

Murraylands Pop = 70,800

Average Rainfall = 349mm

Mean Max Temp: 22.90

Mean Min Temp: 9.90

Murray Bridge > Melbourne = 650 kilometres (9 hrs)

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In many ways, Murray Bridge is your archetypal Australian big country town. There’s a grain silo on the skyline, vegetable gardens, greenhouses and industry surrounding the city centre, with a host of small and connected rural communities scattered throughout the region that both support and depend on its success.

It’s the model beloved by treechangers: big enough to provide the cultural, social, commercial and medical support you couldn’t live without; yet, small enough to have a genuine neighbourly attitude and still care about its people, history and the environment.

A region with significant competitive advantages.What sets it apart, however, is that unlike some rural cities nowadays, the Rural City of Murray Bridge is not only surviving but thriving thanks to a number of significant competitive advantages:

• its pivotal geographic location;• the foresight of its people;• a spirited revitalisation program;• commitment to substantial development;• the dynamic future that promises;• the food bowl to Adelaide;• the regional centre to the Murraylands.

Imagine a place that’s perfectly placed for growth.

Freight train heading West across Murray Bridge.

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United Dairy Power, Ausralia’s largest

independent milk company, secured the Jervois and

Murray Bridge dairy manufacturing sites in

January 2012.

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Under an hour out of the state capital down the South-Eastern Freeway on the direct route between Adelaide and Melbourne, Murray Bridge is the regional centre for a major agricultural district, which has created and sustained enterprise in:

• primary production;• food processing;• manufacturing;• logistics; and• resources.

As South Australia’s most populated city on the Murray River, which continues to increase its tourist numbers, Murray Bridge is the portal to many leisure and sporting activies attracting people of all ages. With a great climate, the region hosts more than 1.1 million visitors every year for business and holidays.

Attractions include water sports, boating, fishing, swimming, motor sports, recreation, walking trails, restaurants and the the Monarto open range zoo, an important conservation site for many species of arid and grassland animals, which roam its 1,000 hectares.

According to the Tourism Strategy & Action Plan 2012-13, the vision for tourism in the region is for future growth and capacity to grow by more than 68% (SATC target) over the next 10 years.3

So: what we have here is:

• a buoyant region where industry, tourism and agriculture are growing;

• a commensurate increase in the demand for employment and housing;

• competitively priced industrial land in both Murray Bridge and nearby Monarto logistics hub;

• a well-established provincial city with an excellent and expanding range of commercial, retail and hospitality facilities;

• a strong and active community supported by an excellent range of childcare facilities, private and state schools, a TAFE campus and sporting facilities, along with hospital and medical centres

• a crucial food bowl to metropolitan Adelaide.

Expected population growth of Murray Bridge.Perhaps not surprisingly, according to Regional Development Australia’s Regional Road Map for the Murraylands and Riverland 2011-2013, the Rural City of Murray Bridge expects the lion’s share of the region’s expected growth.

In Murray Bridge itself, this growth is expected to focus around the new residential and equine recreation precinct. The Murray Bridge urban growth plan suggests the city’s population could increase to over 30,000 people in the next 20 years. In the longer term, it could become a city of 50,000 to 100,000 people with the release of 1,400 hectares for the green-fields residential development of 11,000 new dwellings, along with 850 hectares for general/light-industrial land and major retail, health and educational developments in the city centre.

A region where business is booming.

Murray Bridge Population

2012

2032

19,000

30,000

“ Our company is the largest 100% Australian family owned red meat food processing business in Australia. We turn over more than $1 billion annually and supply our customers across 80 countries. Murray Bridge is the ideal location to source quality meat products from idyllic clean, green properties to be processed and then shipped to global markets. Our conf idence in the future of Murray Bridge inspires us to keep investing in the dynamic provincia l city.

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Darren Thomas, CEO, T&R Pastoral.

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In 2007, the Rural City of Murray Bridge and Regional Development Australia – Murraylands (RDA) welcomed Burke Urban Developments Pty Ltd and their joint venture partners the Murray Bridge Racing Club, to undertake one of the region’s, and the state’s, most significant urban development projects, Gifford Hill.

This will be a massive undertaking incorporating a new state-of-the-art racecourse and function centre (replacing the current facility on Maurice Road in Murray Bridge), equine trainers’ village, local retail, community facilities and a range of living choices for some 10,000 new residents to be developed over a 30-year period.

As Gifford Hill will have a major impact on the future prosperity of Murray Bridge, Burke Urban, the Rural City of Murray Bridge and Regional Development Australia formed a public-private partnership that would use this project as the perfect catalyst for a plan to revitalise the entire region and map out a sustainable future based on growth, enrichment and prosperity.

Imagine Your Rural City of Murray Bridge 2020 program (Imagine).As a result, in 2010, the partners collaboratively created a program called Imagine Your Rural City of Murray Bridge 2020 (or, simply Imagine).

Since then, Imagine has been recognised throughout the state – and even nationally – as a model example of community engagement and planning practice, and now underpins the values, principles and objectives for the region’s growth and development for the next 20 years.

Awards for Imagine.• LGMA 2011 Leadership Excellence, Partnership

for Growth Award.• Public Engagement and Community Planning

Award.• Award-first commendation in esteemed Minister’s

Award category.• Nominated for National Award in same category

April 2012.

Imagine a new era for Murray Bridge.

Artist sketch of Bridge Street concept as outlined in GHD’s Town Centre Master Plan and Urban Design Framework – March 2012

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The goals of the Imagine program.• Inform, educate and enthuse the community so

they have ownership and valued involvement in the journey.

• Create a viable and desirable region with strong employment and population growth.

• Plan for the added infrastructure necessary as a by-product of growth.

• Plan for the growth of Monarto as a major em-ployment centre to drive population growth and demand for housing.

• Raise awareness with Government.• Enhance perceptions of Murray Bridge and de-

velop a strong regional marketing plan.• Establish innovative water management princi-

ples to make the region clean and green.• Maintain a sustainable community that fosters

ongoing opportunities to live, work and play.• Set new benchmarks in development that foster

best practice and innovation.• Transform Murray Bridge into a dynamic, vibrant

and liveable provincial city.

“Back in the 1970s the then Premier Don Dunstan had a bold vision to create a satellite city at Monarto. As it transpired Dunstan was way ahead of his time but in many ways his dream is now becoming a reality. The Rural City of Murray Bridge is now entering a period of unprecedented growth transforming this once rural town into a vibrant provincia l city.

“Mayor Allan Arbon,Rural City of Murray Bridge.

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Right from its inception, Imagine has united people and galvanised action:

• Elected members from the Rural City of Murray Bridge pledged their support;

• a Memorandum of Understanding formalised the partnership between Burke Urban and the Rural City of Murray Bridge;

• a roadmap was created for the region’s place-making and revitalisation program;

• a working group has met monthly to ensure the best outcomes are delivered for the community across the region including Gifford Hill;

• a concept master plan was developed for Gifford Hill.

This then led to the following significant programs and activities:

• The Local Ambassador program was launched with more than 100 local residents becoming Imagine ambassadors.

• The first series of community engagement workshops was held in order to indentify the community’s vision for its region, attracting over 700 participants.

• Key issues were the perceived need to:• connect communities;• develop a regional brand;• activate community spaces (the main street

and riverfront especially);• empower the youth;• encourage local events and culture.

• An active and successful Small Wins program was developed whereby problems, hopes and dreams identified at the workshops were turned into ‘small wins’, which Council could achieve quickly.

• All Council and Regional Development Australia research reports and plans from the past decade were combined with the feedback from the community workshops into three succinct and tangible reports:

• Lay of the Land;• Community Values;• Place-Making Strategy.

• A second series of community engagement workshops was held with the objective of bringing the master vision for the region to reality through what the community now embraces as the ‘big wins’.

• Four new plans to guide the economic and social development of Murray Bridge along with a rural communities study were presented for debate and discussion, followed by six weeks of public consultation:• The Murray Bridge structure plan;• The Town Centre master plan;• The integrated traffic management and transport plan;• The Rural City of Murray Bridge community plan.

Australia’s first regional revitalisation program has now directly contributed to:

• a public-private partnership that’s produced a vision and a plan to create a new and bright future for the Provincial City of Murray Bridge;

• guidance for the Council to balance its plan for commercial growth with its need to retain and evolve the culture, history and authenticity in the town and region;

• a much-better informed, educated and enthused community, with a sense of ownership and valued involvement in the process of change;

• freedom of information and a genuine opportunity for all to participate;

• confidence within the local community that it will have input into the master-planning and place-making at Gifford Hill and Newbridge;

• an improved, informed place-driven and structured planning process for the region and the renewal of the Murray Bridge city centre.

What Imagine has already achieved.

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What’s next in the pipeline?• The Rural City of Murray Bridge is now

undertaking further work based on the regional vision, including a positive-ageing strategy.

• Burke Urban, in association with the Rural City of Murray Bridge and Regional Development Australia, has commenced an initiative to establish a regional business alliance. This robust private-public sector partnership will promote sustainable economic growth for Murray Bridge as a Provincial City through innovation, strategic alliances, enterprise development and investment.

More information.You can find more information on the comprehensive Imagine Your Rural City of Murray Bridge 2020 initiative at www.imaginemurraybridge.com.au

“Imagine has seen the local council working alongside businesses; recent seminars have seen unprecedented numbers as businesses stand united, ready to embrace strategies for growth and creative change. Even though only in its infancy, Imagine is already positively inf lu encing our region’s economy and culture.

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Tania Long, owner Yoshiki Boutique and Imagine Ambassador.

Imagine Community Workshop, March 2011.

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Murray Bridge

Mannum

LanghorneCreek

TailemBend

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CURRENT MAJOR PROJECTS1 Investment

1. Cherokee Gas-Fired Power Station: $750m

2. Murray Bridge Green Shopping Centre: $42m

3. Murray Bridge Training Area Hardened and Networked Army Facilities: $16.8m

4. Murray Bridge Police Station: $12.6m

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POTENTIAL MAJOR PROJECTS2 Investment

1. Gifford Hill & Newbridge Residential Development3 (includes construction): $1billion

2. New Murray Bridge Racecourse: $30m

3. Pacific Hydro Wind Farm: $180m

4. Cross Regional Water Project: $120m

5. Adelaide Mushroom Expansion: $45m

6. Tailem Bend Motorsport Park: $45m

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1. Source South Australian Centre for Economic Studies, Regional Development Australia Murraylands and Riverland.

2. Source South Australian Centre for Economic Studies, Regional Development Australia Murraylands and Riverland.

3. Source Burke Urban Developments Pty Ltd

BIG BUSINESS

1. T&R Pastoral

2. United Dairy Power

3. Monarto Zoo

4. Australian Portable Camps

5. Adelaide Mushrooms

6. Big W Southern Distribution Centre

7. Murray Bridge Racing Club

8. Big River Pork

Note: This is a sample selection.

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Monarto

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In association with Regional Development Australia, the South Australian Government recently launched a publication entitled Potential Development Zone - Mid Murray to Coorong Corridor in the Murraylands, South Australia. Not only does it commit the Government to the region’s economic and social development, but – as the following extract shows – also underscores the many opportunities:

The area around Murray Bridge, and specifically the corridor of land from Palmer & Mannum, southwards through Monarto & Murray Bridge to Wellington and eastwards through Tailem Bend to Cooke Plains, has underutilised natural, created & human resources with potential for economic development. The integrated development of agricultural production and value-adding in the region offers a significant opportunity.

In recent years, a number of food processors, machinery manufacturers and agriculture supply businesses have established in the area, which, coupled with the area’s natural resources, provide a springboard for further development. Opportunities exist to build upon this base and to achieve complementary benefit from co-location of production, processing and other supporting enterprises through appropriate planning and investment attraction.

A growth plan for regional development.The Government has also invested in a regional development growth plan, which encompasses:

• the current situation;• opportunities for the region’s development;• analysis of infrastructure and identification of any

gaps;• ways to attract investment; and• a marketing plan for the region.

This plan will gain added impetus when the water infrastructure project for the Mount Barker to Murray Bridge growth corridor (an initiative of the District Council of Mount Barker, the Rural City of Murray Bridge, Regional Development Australia - Adelaide Hills and Regional Development Australia - Murraylands) is realised. By augmenting and linking

the existing water infrastructure, it will create a network to collect, treat, store, retail and distribute water resources in the corridor between the two towns.

In line with the Council’s aggressive strategy for a clean and green Murray Bridge, The Mayor of the Rural City of Murray Bridge recently announced that Council will receive $7.115 million for its visionary Murray Bridge Storm-water Management and Reuse Scheme project. This scheme encompasses the Gifford Hill development, Murray Bridge racecourse sites and the Murray Bridge township. It will collect water from flood-mitigation basins in Murray Bridge and transfer it to a site at Gifford Hill for treatment and storage, with future distribution to sties within Murray Bridge for reuse.

Investment opportunities targeted for the Murraylands.

• Alternative energies.• Education and skills training.• Horticulture, aquaculture and viticulture.• Manufacturing and mining.• Recreation and retirement.• Residential development.• Retail.• Tourism.• Transport logistics.• Value-added food processing.• Water use and re-use.

Major projects already underway in the region.Cherokee gas-fired electricity power station:

• owned by asset management company, Investec;• the single largest development in the region;• a $750-million investment;• will help to maintain continuity of South Australia’s

energy supply; should generate a maximum of 1,000 megawatts by 2021;

• located at Tepko near Mannum;• the build phase will commence within the next 12

months;• construction will create 400 local jobs.

Imagine the opportunities.

TailemBend

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Pacific Hydro wind farm:

• this is a leading renewable energy company;• a $180-million investment;• located above Cambrai within the Mid Murray

Council area;• an application has just been lodged for 42

turbines;• expected to power 68,000 homes per year.

Big River Pork processing chain upgrade:

• an Australian pork export-accredited operation;• state-of-the-art processing facilities located in

Murray Bridge;• employing approximately 180 people;• this upgrade will secure the future of the local

pork industry.

United Dairy Power takeover and expansion:

• Australia’s largest independent milk company;• secured the Jervois and Murray Bridge dairy

manufacturing sites in January 2012;• will double local milk intake over the next three

years.

Tailem Bend Motorsport Park development:

• former Mitsubishi testing facility;• a $100-million investment expected over the

next decade;• creating a venue for major motor sport events,

club activities and driver training;• a new tourist attraction.

Monarto:

• in particular, this area has significant medium- to long-term growth potential;

• Australian Portable Camps already expanding;• Adelaide Mushrooms already expanding.

New tourism organisation:

• commenced in October 2011;• developing dedicated tourism products.

Murray Bridge police headquarters and courthouse upgrade.

More opportunities through education.In 2011, the Lower Murray Trade Training Centre and the Adelaide Hills Murraylands Trade School for the Future was opened to provide, amongst other things, opportunities for school-based apprenticeships.

In the same year, the Rural City of Murray Bridge and Regional Development Australia engaged Greenway Architects to investigate the potential for an educational precinct in Murray Bridge. The chosen site is currently occupied by TAFE SA and the Department of Education and Children’s Services, and offers great opportunities to other educational facilities.

The vision for this precinct is to create a flexible and dynamic centre for educational excellence, providing learning pathways and career opportunities for the community of Murray Bridge and its environs.

“ Regional racing is a vital part of the racing industry - one of the biggest employers in Australia. This development is one of the most exciting and vibrant projects for both the racing fraternity and the community of South Australia. It is this sort of vision for the future that will put our State on the world stage.”

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Frances Nelson, Thoroughbred Racing South Australia

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Murray BridgeRacing Club.

$30millionInvestment over

3 Years

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Adelaide 50 minutes

Melbourne

Bridge St - Riverfront Precinct: Exciting new vision for a revitalized and activated town centre.

Newbridge: future integrated Golf Course & Residential development

Gifford Hill: future masterplanned residential town and new racecourse.

Adelaide Road upgrade: will create a vibrant and attractive entrance to Murray Bridge

Brinkley Road upgrade: will create a strong connection back to the heart of Murray Bridge.

47-Bed Hospital

Proposed new Gifford Hill freeway interchange

State-of-the-art Murray Bridge Racing Club and Function Centre

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South-Eastern Freeway

Adelaide Road

Mulg

undawah Rd

Maurice Rd

Brin

kley

Rd

Bridge St

Murray River

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Bridge St

Imagine a revitalised, expanded and connected community.

In a brilliant piece of synergistic planning and development, the existing racecourse in Murray Bridge is being located to a new green-fields site within the planned new regional growth area of Gifford Hill, located just south of the South-Eastern Freeway and to the south of Murray Bridge. This relocation will free up the existing racecourse land for residential development as part of an integrated golf course and residential development called Newbridge.

This project initiative has come about for three essential reasons:

• the need for a substantial racecourse and training facility to complement Adelaide’s main metropolitan course at Morphettville;

• a desire to develop a state-of-the-art race-course and equine training facility at Murray Bridge;

• the housing demands of the steadily expanding Rural City of Murray Bridge.

As a result, the Gifford Hill and Newbridge projects are two of the most exciting and innovative developments underway in Murray Bridge and the State:

• $16 million invested to date including work undertaken on the new racecourse for the Murray Bridge Racing Club;

• $1 billion (including construction) to be invested over the next 25 years to 30 years;

• 4,000 new homes;• 65 equine trainers’ village allotments;• two new shopping centres;• a racecourse and community function centre;• a retirement village;• a hotel and motel;• commercial buildings; and• a light-industrial park.

These two major development projects, together with the revitalisation of the Murray Bridge town centre, the riverfront redevelopment and the investment being made in major projects and supporting infrastructure, mean that the transformation of Murray Bridge into a modern provincial city supporting a vibrant and connected community is no longer a dream.

It’s a reality.

Future upgraded Par 71 Murray Bridge Golf Club and Newbridge Motel.

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Rural City of Murray BridgeContact Person: Peter Bond

Position: Chief Executive Officer

Email: p.bond@murraybridge.sa.gov.au

Phone: +61 8 8539 1104

Web: murraybridge.sa.gov.au

Regional Development Australia Murraylands & Riverland Inc.Contact Person: Brenton Lewis

Position: Chief Executive Officer

Email: blewis@murraylands.org.au

Phone: +61 8 8535 7170

Web: murraylands.org.au

Burke UrbanContact Person: Kym Burke

Position: Managing Dircetor

Email: kymb@burkeurban.com.au

Phone: +61 8 8212 0003

Web: burkeurban.com.au

Contacts and Trade Support

1 The total population of the council area is currently estimated to be 19,724 people - ABS 2011

2 Source: Regional Development Australia - Murraylands & Riverland South Australia

3 Source RDA Murraylands and Riverland Regional Tourism Strategies and Actions 2012-13

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Regional tourismrevenue will have

grown by morethan $330 million

per annum by2020.3

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