Multimedia in the 21th Century: Systems, Services and Terminals

Multimedia in the 21th Century: Systems, Services and Terminals

Multimedia in the 21th Century: Systems, Services and TerminalsMultimedia in the 21th Century: Systems, Services and Terminals

Superintendence of Mass Communication Services

Porto Seguro, June 5th, 2001

Superintendence of Mass Communication Services

Porto Seguro, June 5th, 2001

Multimedia in Mass Electronic Communication

Services

Multimedia in Mass Electronic Communication

Services


SummarySummarySummarySummary

Telecommunication Services Definitions adopted in Brazil Current Model in Brazil

Influence of Technological Convergence in Telecommunication Services

The Television as the most important Mass Communication Service in Brazil

Introduction of Digital Technology in the Television Service

Digital Television Public Consultation Search of Definitions Business Model New Multimedia Products


Mass Electronic Communication Service Telecommunication Service of collective interest,

performed in private regime for users in a service area, characterized by unilateral broadcasting or asymmetric communication of telecommunication signals, in order to be freely received by the general public or subscribers.

Multimedia Multimedia Information are signals of audio, video,

data, voice and other sounds, images, symbols, written characters, including graphics and texts, or information of any other nature, adapted to transmission, stocking or processing using means of communication.

Telecommunication ServicesTelecommunication ServicesDefinitions adopted in BrazilDefinitions adopted in BrazilTelecommunication ServicesTelecommunication ServicesDefinitions adopted in BrazilDefinitions adopted in Brazil


The Regulation is elaborated according to the technology and mean used for its delivery.

Mostly, services have only one application:

Fixed Switched Telephone Service; Mobile Cellular Service; Specialized Network and Circuit Services; Cable TV; Multichannel Multipoint Distribution Service; Direct to Home; Trunking Service; and Others

Telecommunication ServicesTelecommunication ServicesCurrent Model in BrazilCurrent Model in Brazil

Telecommunication ServicesTelecommunication ServicesCurrent Model in BrazilCurrent Model in Brazil


The service regulation supports multiple telecommunication applications, independently from the mean and the technology used.

Service Modes SCM

SRTT SLE

SCEMa TVC MMDS DTH

Technology/PlatformConfined meansSatelliteMMDSLMD/CSDigital Terrestrial

TelevisionDigital Sound BroadcastOthers

Influence of Technological Influence of Technological Convergence in Telecommunication Convergence in Telecommunication

ServicesServices


ServicesServices


Application

TechnologyInfrastructureSource: Maxwell, Kim. Residential Broadband - An Insider’s Guide to the Battle for the Las Mile, Wiley Computer Publishing, 1999.

- Analogue- Digital

- Voice and Text N

etworks

(fixed and mobile

s);

- Data Netw

orks;

- Mass

Communicatio

n

Systems.

- Telephones;- Fax;- Decoder;- Computer;- Television; - Modems;- Sound Systems.


ServicesServices


ServicesServices


Brazil has about 45 million households, of which 85% have at least one television appliance.

More than 92% of the Brazilian households with television appliances receive open broadcasting signals.

The Television as the most important The Television as the most important Mass Communication Service in BrazilMass Communication Service in BrazilThe Television as the most important The Television as the most important Mass Communication Service in BrazilMass Communication Service in Brazil



Brazilian Marketplace:

Distribution of receptors by social class

Number of receptors Socioeconomic class

per household A B C D E

1 2 % 17 % 52 % 81 % 55 %

2 20 % 45 % 40 % 12 % 2 %

3 or 4 62 % 36 % 7 % 1 % 0 %

5 or more 16 % 2 % 0 % 0 % 0 %

Total 100 % 100 % 99 % 94 % 57 %

Source: Ibope, march 2000. Research done in the seven largests

brasilian metrpolitan regions.


The Television is the most favourable mean to reach the lower-income portions of the Brazilian population with the benefits promoted by other qualities of communication and/or added value services.

Anatel most important goal is to make the broadcasting of Digital Terrestrial Television affordable and accessible to all social segments.



The brazilian market is represented by the future adaptation or replacement of near 10 thousand transmitters and 55 million receptors of analogue technology

Introduction of Digital Technology in Introduction of Digital Technology in the Television Servicethe Television Service

Introduction of Digital Technology in Introduction of Digital Technology in the Television Servicethe Television Service

Existing and planned stations in Brazil

Broadcasting Stations TV RTV TVA Total

Primaries 333 (*) 5,182 (**) 25 5,540

Granted Secondaries — 4,.202 — 4,202

Sub-total 333 9,384 25 9,742

Planned 3,487 2,060 0 5,547

Total 3,820 11,444 25 15,289

TV = Broadcasting Companies RTV = TV Translator Stations

TVA = Special service providers of Pay-TV

(*) Including Broadcasting Companies in bidding process (**) 171 TV Translator Stations are

operating in the planned broadcasting companies band

Source: Basic TV and RTV Plans and public consultations of spectrum occupation (Anatel)


To stimulate and to extend the debate on the definition of DTV standard Given the complexity of the aspects involved in the

definition of the digital terrestrial television broadcast standard, it is not recommended to take this decision only based on the laboratory and field tests

To collect information in order to promote the convergence in the business model It is necessary to conciliate the most convenient DTV

business models to the service providers, equipment manufacturers, content producers and the consumers, seeking for the best solution for the country

Digital Television - Public Consultation Digital Television - Public Consultation (aiming at finding out the needsand preferences of Brazilian people)(aiming at finding out the needsand preferences of Brazilian people)

Digital Television - Public Consultation Digital Television - Public Consultation (aiming at finding out the needsand preferences of Brazilian people)(aiming at finding out the needsand preferences of Brazilian people)


Distribution of different TV programmes and other telecommunication services according to the bit transport capacity of the system.

Attending to different market segments, according to the characteristics of signal reception.

Implementation of selection and form patterns for applications that support TV programmes.

Note: Some options are mutually exclusive

Digital TelevisionDigital TelevisionSearch of DefinitionsSearch of Definitions

Digital TelevisionDigital TelevisionSearch of DefinitionsSearch of Definitions


Transmission Platform

HDTV(19 M)


HDTVLDTV(17 M) (2 M)


HDTVSDTV(15 M) (4 M)


EDTV 1 EDTV 2 (9M each)


EDTV 1EDTV 2 (6M each)EDTV 3


S1 S2 S3 S4 (4M each)


S1 S2 S3 L1 L2

Alternatives to the occupation of channel transport capacity

It is possible to adopt any combination until reaching the system’s maximum capacity (for example: 18-19 Mb/s).There might be altering of formats, according to the time.

Digital TelevisionDigital TelevisionBusiness ModelBusiness Model

Digital TelevisionDigital TelevisionBusiness ModelBusiness Model


Near Video on Demand;

Programmes recording;

Additional Video;

Zooming;

Multiple programs;

Interaction with programmes;

Electronic Commerce;

Internet;

Additional audio and subtitles;

....

Digital Television Digital Television New Multimedia ProductsNew Multimedia Products

Digital Television Digital Television New Multimedia ProductsNew Multimedia Products


www.anatel.gov.br

Multimedia in the 21th Century: Systems, Services and Terminals

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