Muestra Arquitectos_41184

8/2/2019 Muestra Arquitectos_41184

1/56

creating

a Samsungcustomer service

identityGLOBAL CUSTOMER SERVICE CENTER GUIDELINES


2/56

Customer service center: General CS (100m2 lengthwise)AERIAL VIEW

4

3

2

1

Wating area seating

Magazine/ Newspaper rack

Vitrine

Brochure rack

Repair / Storage / Office

1

2

3

4

5

5


3/56

Customer service center: General CS (100m2 lengthwise)AERIAL VIEW

4

3

2

1

Service/ consulting station

IT bar

Q-matic

Lifestyle vignettes

1

2

3

4


4/56

Customer service center: General CS (100m2 sideways)AERIAL VIEW

4

3

2

1

Lifestyle vignettes

Brochure rack

Q-matic

Wating area seating

1

2

3

4


5/56

Customer service center: General CS (100m2 sideways)AERIAL VIEW

4

3

2

1

Service/ consulting station

IT bar

Magazine/ Newspaper rack

Repair / Storage / Office

1

2

3

4


6/56

Customer service centerINTERIOR

1 2

3

4

5

6

7

1. Ceiling

2. Lighting

3. Drop ceiling

4. Q-matic

5. Vitrine

6. Waiting area seating

7. IT bar


7/56

Customer service centerSTOREFRONT & SIGNAGE

1

2

3

4

1. Blue glass entry element 2. Fascia & signage 3. phone number and site address sign 4. End cap


8/56

Color / Palette

DO NOT use colors other than the approved Samsung color palette .


9/56

In order to maintain accurate color alignment, Pantone Coated and

uncoated numbers are different for both Samsung Bright Tan and

Bright Yellow.

The colors shown on this page and throughout these guidelines have not been evaluated

by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult

current PANTONE Publications for accurate color. PANTONE is the property of Pantone,

Inc.

Color / Specification


10/56

Color / use

Color is used in Samsung communications to create a unifying visual language across applications andcampaigns. how color is used is also important in communicating our brand image and the attributes we

associate to particular products.Color can be combined in the ellipse, typography, and imagery to addressa range of expressions in tone and manner..


11/56

Ellipse


12/56

Note: The ellipse should NOT be used merely as a decorative element or to highlight

functional information, such as a product name, descriptor, or simple call-to-action

(e.g., sold here). Guidelines for creation and use follow.(to simulate two-color ellipses).

The Samsung Ellipse is an iconic, energetic, graphic expression that helps make any communication pieces instantlyrecognizable as coming from Samsung.It symbolizes our imagination and highlights the intersection of Samsungsproducts with the spirit of imaginationas embodied in a product, a person, in a moment of life.

Ellipse / Samsungs ownable icon


13/56

Ellipse / Size relationship


14/56

1/3 Unit

1/6 Unit

1 Unit

bounding box

SignagePROPORTIONS

Fascia & signage

1. Word mark area

2. center name area

3. phone number & site address area

1

2 3


15/56

SignageMATERIALS

Blue Resin AcrylLaser Cutting / Blue LED Laser Cutting / Blue LEDWarm White Painted finish.Blue Resin Acryl


16/56

SignageDESIGN APPLICATION | Basic |


17/56

Home appliance station

W: 1400mmH: 750mm

D: 850mm

HHP station

W: 1300mmH: 1000mm

D: 1050mm

IT bar

W: 2700mmH: 1000mm

D: 600mm

Product display fixture

W: 2700mmH: 1000mm

D: 600mm

Q-matic display

Q-matic ticket printer

W: 550mmH: 1000mm

D: 550mm

Fixture systemOVERVIEW


18/56

Fixture systemOVERVIEW

Magazine rack

W: 1125mm

H: 1875mm

D: 150mm

Brochure rack

W: 600mm

H: 1650mm

D: 80mm

Download station

W: 280mm

H: 225mm

D: 140mm

Service cart

W: 900mm

H: 1135mm

D: 750mm

Waiting area seating

W: 800mm

H: 580mm

D: 810mm


19/56

Fixture systemHOME APPLIANCE STATION

Home appliance

station

W: 1400mmH: 750mm

D: 850mm


20/56


21/56

Fixture systemIT BAR & PRODUCT DISPLAY FIXTURE

Product display fixture

W: 2700mmH: 1000mm

D: 600mm

IT bar

W: 2700mmH: 1000mm

D: 600mm


22/56

Fixture systemQ-MATIC & Q-MATIC TICKET PRINTER

Q-matic ticket printer

W: 550mm

H: 1000mm

D: 550mm

Q-matic display


23/56

Magazine rack

W: 1125mmH: 1875mm

D: 150mm

Fixture systemMAGAZINE RACK


24/56

Fixture systemBROCHURE RACK

Brochure rack

W: 600mmH: 1650mm

D: 80mm


25/56

Fixture systemSERVICE CART

Service cart

W: 900mmH: 1135mm

D: 750mm


26/56

Fixture systemDOWNLOAD STATION

Download station

W: 280mmH: 225mm

D: 140mm


27/56


28/56


29/56


30/56

Materials & finishesFLOORING

Warm white stone tile

Preferred flooring option for general product

category areas

Honed finish

Warm black wood plank flooring

Warm black stone tile

Carpet

Warm white ceramic tile A

Warm white ceramic tile B

Warm black ceramic tile

Preferred flooring materials

Alternate flooring materials


31/56

Materials & finishesFIXTURES

Warm black wood veener A

Warm white solid surface material

Brushed stainless steel

Polished stainless steel

Warm black wood veneer B

ngs

Warm black powder coated metal

Warm white powder coated metal

Preferred fixture materials

Alternate fixture materials

Metallic silver powder coated metal


32/56

Materials & finishesGLASS

Trend color film applied to glass/ acrylic (ex: orange)

Trend color film applied to glass/ acrylic (ex: yellow)

White back painted glass

Colored film

Back painted glass

Laminated glass

Laminated blue glass


33/56


34/56

Pop


35/56


36/56

PopBANNER | product & image type |

POP 4.3

Product & Image type


37/56


38/56

PopCEILING BANNER | content type |

Content type

Samsung is always looking and thinkingbeyond.

imagine

We are

imaginative

We are

imaginative

Our communications arealways thoughtful

and creative.

WeareNOT

too abstract, overly clever, or superficial.

We are

imaginative

Samsung is always looking and thinking

beyond.

imagine


and creative.

WeareNOT


Samsung is always looking and thinking

beyond.

imagine


and creative.

WeareNOT


1 unit

2 unit

1.5 unit

1 unit

1 unit

1 unit

1 unit

1 unit 1 unit

1/10 unit

1/20 unit1/20 unit 3/10 unit



1/10 unit

1/10 unit


39/56

PopBANNER | vertical |

X

MAX .4XMAX .4X

X

MAX .4XMAX .4X

X

MAX .4XMAX .4X

We are invitingWe are inviting

We are inviting

1 : 3 ratio 1 : 2.5 ratio 1 : 2 ratio


40/56


41/56

PopHorizontal BANNER | slogan type |

Slogan type

1unit = 300mm

4 : 1 ratio

2.5 : 1 ratio

3 : 1 ratio

1unit = 300mm

1unit = 300mm


42/56

PopHorizontal BANNER | contents type |

Content type

1unit = 300mm

4 : 1 ratio

2.5 : 1 ratio

3 : 1 ratio

1unit = 300mm

1unit = 300mm


43/56


44/56

PopPOSTER


45/56

PopPOSTER | ellipse cutting proportion for vertical type |

POP 4.5

MIN.15X

X = width of the ellipse X

MIN.15X

X

MAX.4XMAX.4X

X

We are

imaginativeWe are

imaginativeWe are

imaginativeWe are

imaginative


46/56

PopPOSTER | ellipse cutting proportion for horizontal type |

X

MIN.15X

X= width of theellipse

MIN.15X

MAX.4X

XX

MAX.4X

We are

imaginativeWe are

imaginative

We are

imaginative

We are

imaginative


47/56

PopEdge-Out

1unit = 500mm

1unit = 120mm

edge-out

standing type

desktop type


48/56

PopMoving Pop

Moving pop

We are

imaginative

take your homemademovies to another level

1/20 unit3/10 unit


49/56


50/56

Pop systemCeiling Banner

5 5

AL profile polishing fin.

14

20

side capAL polishing fin.

st'l wire fix.

AL turn backle fix.

AL profile polishing fin.

d:10mm AL pipe.

printed sheet fin.

printed sheet fin.

1,200

1,210

300

300

Side Section View

Front View Assembly Perspective


51/56

Pop systemStanding Banner

500

460

420

20

20

profile frameALpolishing fin.

15mm formboard/ printing sheet fin.

15mm formboard/ printing sheet fin.

15mm formboard

4 0

25

5

3 8

Side Section View



52/56

Pop systemPoster frame

25

10

634

460

594 2020

420

20

20


5mm MDF/ 3mm formaxprinting sheet fin.

5mm MDF 3mm formax printing sheet fin.


20

5

12

Side Section View



53/56


54/56

PopApplication | 200 sqm |


55/56

PopApplication | 100 sqm |

P


56/56

PopAPPLICATION | 50 sqm |

Muestra Arquitectos_41184

Documents

Transcript of Muestra Arquitectos_41184