MSI Beat it 2013 Tournament. ”To execute a global gaming campaign where the best teams and players...

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MSI Beat it 2013 Tournament

Transcript of MSI Beat it 2013 Tournament. ”To execute a global gaming campaign where the best teams and players...

MSI Beat it 2013 Tournament

”To execute a global gaming campaign where the best teams and players from around the world compete in the spirit of MSI – Top Player, Top Choice”

OBJECTIVE

• Event title: MSI Beat IT 2013

• Competition game title: CS:GO

• Date: Online Qualifier: Aug~Sep

Grand Final: Nov 22~23

Venue: Beijing, China

MSI Beat it World Tournament

• In our previous Counter-Strike leagues we have had a total following of 300,000 unique viewers from 100 countries. As this is a more extensive campaign, we are looking to attract at least 500,000 unique viewers for the qualification stage in August-November.

Target audience

Grand Final

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Time: Nov 22~23

Venue: Beijing, China

Team: 10 teams• EU x2• APAC x1• Fnatic x1• PRC x2• SEA x1• MEA x1• US x1• AU x1

Prize for Grand Final• The 1st:US$10K+GE70 x5• The 2nd:US$7K• The 3rd:US$5K

Prize for Regional Online Qualifier• The 1st:US$3K• The 2nd:US$2K• The 3rd:US$1K

Schedule and Format

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Middle East Main Qualifier : 20th – 22nd, SeptemberOnline Qualifier: http://play.fnatic.com

Flight Ticket Sponsor for the 1st place team to China: US$3,000

Thank You