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A centre of expertise in digital information management

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What If Web 2.0 Really Does Change Everything?Brian KellyUKOLNUniversity of BathBath, [email protected]

UKOLN is supported by:

http://www.ukoln.ac.uk/web-focus/events/meetings/intute-2007-11/http://www.ukoln.ac.uk/web-focus/events/meetings/intute-2007-11/

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, video chat, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, video chat, etc. is permitted providing distractions to others is minimised.

This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

Resources bookmarked using ‘intute-2007-11’ tag Resources bookmarked using ‘intute-2007-11’ tag


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“I’m a Web techie; I use Google”

At ILI 2007 Tony Hirst (Open University) admitted to a group of librarians that he mostly uses Google

Brave man What can a manually-created catalogue provide for the happy Google user?

But I’m a Web person, happy with Google and Technorati. I’m not part of Intute’s key target audience.What are the Web 2.0 challenges to be faced?

But I’m a Web person, happy with Google and Technorati. I’m not part of Intute’s key target audience.What are the Web 2.0 challenges to be faced?


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What If Web 2.0 Changes Everything?What you may expect:What If Web 2.0 Changes Everything?Web 2.0 is about:

• RSS, syndication• Blogs• Wikis• Cool interfaces – Ajax• Trusting your users• Yaddy, yaddy yada

Hasn’t Intute services being doing this for a long time, before the Web 2.0 term was coined?

Hasn’t Intute services being doing this for a long time, before the Web 2.0 term was coined?


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Intute – Doing It For Themselves

SOSIG Blog:• Featured in IWR, Jun 2005• Mentioned by me at UKSG conference, April 2005

SOSIG Blog:• Featured in IWR, Jun 2005• Mentioned by me at UKSG conference, April 2005


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Lessons From The Past

What was the key to Intute’s success?• ROADS – open source software (community

software development leading to sustainability)• ROADS support for whois++: a lightweight

distributed searching protocol • Response to Z39.50: either (a) a mature robust

cross-searching standard or (b) “a legacy protocol that hasn’t taken off yet” – Dan Brickley

• Use of MySQL: an open source RDBMS• Use of PostGres: a proper open source RDMS• Distributed development & hosting, avoiding

RDMS and other technical battles

Note of the above, the success was based on RDN’s user-focussed approaches, its outreach activities – being Web 2.0!

Note of the above, the success was based on RDN’s user-focussed approaches, its outreach activities – being Web 2.0!


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Not Forgetting RDN-includeShort paper on “RDN-Include: Re-branding Remote Resources” by Kelly, Cliff and Powell accepted at WWW 10 conference, May 2001

• Designed to allow content to be embedded elsewhere

• JavaScript implementation to overcome SysAdmin barrier

This is Web 2.0, before the term was coined!

• Approach also applied to embedding RSS feeds


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What If Web 2.0 Really Changes Everything?An alternative perspective:

What If Web 2.0 Really Changes Everything?

Web 2.0 is also about:• The network as the platform• Google, Yahoo, etc. as application providers• New business models (not just funded by

the taxpayer or subscription services)• The wisdom of crowds• ‘Embracing constraints’ and ‘good enough’

solutions


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The Real IEMartin Poulter, ILRT on Technologies For Resource Sharing:

• Embeddability• Services which can be

embedded provide benefits for all

• Wikipedia generates more traffic than HE Academy – so let’s be Wikipedia editors

• Let’s use 3rd party wikis• …The challenges

• Managing the risks• Branding? Who cares (really?)

The challenges• Managing the risks• Branding? Who cares (really?)

See <http://ancientgeeks.wordpress.com/2007/10/12/resource-sharing-in-academic-support/>


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Revisiting The IE (nee DNER)

We had the early visions for the JISC DNER, developed by Andy Powell

I subsequently developed my view for how the DNER might develop:

• Applications on the Web e.g. bookmarking (del.icio.us!) and word processing tools (Writely!)


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Web 2.0 As A DNER Development

The DNER got a lot right:• Networked services• Lightweight standards• Importance of RSS• Trust (in the funded institutions)

What we missed, which Web 2.0 is providing:• Commercial providers of services• New business models (we were Old Labour)• Lightweight development• User-generated content (we thought it would be

the professionals)• Trust – in the individuals• The power of the network – services which get

better as more people use them


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Why We Should All Use Web 2.0

What we used to think:• We’re in HE, and we have IT Services to provide

our IT needs (though we moan about them)• JISC builds on this to provide additional services

What we (should) now realise:• JISC & institutional services aren’t appropriate for:

Our family photos, our music, … Use by our friends and families For social networking

• We need our personal risk management strategies (for our family digital heirlooms)

• Institutions may feel a need to ensure students familiarise themselves with such services

• Academics are likely to make use of such services in any case


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Can’t We Just Do it In-house?

Surely all we need to do is:• Use Ajax to enhance our user interfaces• Provide the popular (and increasingly expected)

‘favourite’, ‘comment’, ‘message; … social networking features within our own services and managed environments

• We can then avoid the spam, porn, misuse, …But:

• Have we got the mindset, the development processes, …?

• Can we expect to compete with the global providers - remember home-grown operating systems?

• What about the 1-9-90 rule?


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Opportunities & Challenges

The challenges:• Getting our audiences back• Responding to the wide diversity of applications

being developed• Responding to the lightweight development tools

and approaches being taken

The opportunities:• Learning from Web 2.0 successes• Responding to changes (we’ve been doing this

for centuries!)• Applying innovative practices appropriately (and

not just on top of existing working practices)

Globalisation talk


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The 1 – 9 – 90 ChallengeParticipation Inequality: Encouraging More Users to

Contribute In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. (Jakob Neilson, Oct 2006)

Potential Benefits:• Globalisation• Cross-fertilisation• Unexpected benefits• Maximising impact

Potential Dangers:• Globalisation• Mono-culture• Unexpected dangers• Loss of impact

There are dangers associated with going down this route, with developing alternative approaches and doing nothing

There are dangers associated with going down this route, with developing alternative approaches and doing nothing

Globalisation talk


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Why I’m A Fan

Slideshare:• Easy to upload slides• Can be embedded in Web

pages• Statistics provided

More importantly:• Annotation facility• Slides can be ‘favourited’• I can see my fans, and the

other slides they like• Amazon style “readers who

bought this book also liked these”

Would this level of popularity be possible on an institutional or even national repository?

Would this level of popularity be possible on an institutional or even national repository?

http://www.slideshare.net/lisbk/...http://www.slideshare.net/lisbk/...

Globalisation talk


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Application To Cultural Heritage

Paper on Building an On-line Community at the Brooklyn Museum at Museums & Web 2007 conference described use of Flickr, MySpace, etc. by the Brooklyn Museum

This provides• Interaction with artists• User-generated

content• Engagement with new

audiences

http://www.flickr.com/groups/brooklynmuseum

Globalisation talk


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Is It Risky?

Scenario

What happens if a third party provider goes out of business?

http://www.bl.uk/onlinegallery/features/londoninmaps/exhibition.html

http://www.bl.uk/onlinegallery/features/londoninmaps/exhibition.html

Application ElsewhereWhat will happen to our life savings if our bank goes out of business? Do we keep our money under the mattress?And note recent Guardian headline “Secret List of Universities Facing Collapse”

There’s a need for risk assessment, risk management, etc. But this also applies when you are developing software, procuring development work, etc.

There’s a need for risk assessment, risk management, etc. But this also applies when you are developing software, procuring development work, etc.

Globalisation talk


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A Mixed Economy

We are likely to have a mixed economy:• Systems managed in-house• Use of external services

We need to ensure these can co-exist and utilise their respective strengths

http://efoundations.typepad.com/efoundations/2007/06/the_repository_.htmlhttp://efoundations.typepad.com/efoundations/2007/06/the_repository_.html

“… there is potential for institutions to push out their repository content to other services that have a more up to minute Web interface? This would not need to be a long term commitment and would enable institutions to cater in a more targeted way to their particular 'consumers'.

Rachel Heery, UKOLN

Globalisation talk


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Revisiting The Question

“How Can Institutions Develop Innovative and Affordable Tools to Engage Increasingly Sophisticated Audiences”Some thoughts:

• In some areas they shouldn’t attempt to compete with market place successes (e.g. Google)

• If some cases institutions should be indifferent to the service provider (e.g. Microsoft or Google Docs)

There are real needs to:• Answer the question “Why develop?”• Be realistic if development work is funded• Be user-focussed (and this isn’t necessarily easy)• Be prepared to write off investment if users don’t

want what we’ve developed

Globalisation talk


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Should We Develop?

Which term reflects our IT developments and which reflects Slideshare, Facebook, …?

• Cool• Worthy

Is our IT development culture capable of being responsive to changes in:

• Rapidly changing technical environment• Competition from others• User expectations • Political changes (government centralisation of

Web sites)• …


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Development Culture

How do we go about IT development?

Here are the rules:• Project management• Standards catalogue• Accessibility requirements

Here are the hurdles:• Bidding process• Negotiations• Advisory group• Progress reports• …

Which has responsibility for stifling creativity and innovation?


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Should We Host?

It’s also timely to rethink policies on hosting services

The box Managed box

Managed by IT Services

Managed by national service

ISP (e.g. Site 5)

Amazon S3 / EC2

Reasons for IT development:• We learn • We own• We can tweak • ….

Reasons for hosting?• ???

Reasons for IT development:• We learn • We own• We can tweak • ….

Reasons for hosting?• ???


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Why Not? Really?

You can also use third party ISPs, which can provide 2-click interfaces to applications e.g. Site5’s Fantastico/Cpanel provides:

• Moodle• Wordpress• Drupla• PHP …• …

Or use Amazon S3 / EC2 to rent storage, CPU cycles, APIs, …

For ~ $6/month!For ~ $6/month!


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Living In A Blended World

We’ve been through changing times before:

• Demise of mainframe • Growth of PCs

• Demise of Computer Board • Growth of Google

Need to engage:

• The stuff that just works

• Supporting distributed team working

Need to understand:

• The stuff that users use, place they go(e.g. Facebook, Slideshare, …)

Need to embed (it’s not surrender):

• Enhancing quality of 3rd party services

• Content in Wikipedia

Just do it


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Enhancing The Community

The community is now much wider than the individual hubs – and social networks can support the community


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Conclusions

• Times have changed• The simplicity of the past won’t return• We need to

Reflect on our past (successes and failures) Understand what makes successful services Engage with success Identify our (possibly new) roles

• If we do this, we can continue to thrive

And read OCLC’s recent report …


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OCLC Report

Read the OCLC report on “Sharing, Privacy and Trust In Our Networked World”:

Open The Doors

“the library brand must go from institutional to personal. …

The social Web is not being build by augmenting traditional Web sites with new tools. …

Open the library doors, invite mass participation and relax the rules …

It will be messy … but mass participation & a little chaos often create exciting venues for collaboration, creativity, community building and transformation”

An exciting challenge for Intute


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Questions

Any questions?

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