Office Drawing 97-2007 Binary Format Specification - Digital
UNHAPPY Presentation 97 Format
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Transcript of UNHAPPY Presentation 97 Format
8/6/2019 UNHAPPY Presentation 97 Format
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State Bank of India
Karnataka
Marketing Campaign
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SMSSMS - - UNHAPPY CAMPAIGNUNHAPPY CAMPAIGN
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� When a customer really needs SBI, Bank is just a SMS
away
� One point contact for all the grievances.
� Cutting Down the normal customer Care Channel and
directly addressing Customers
� Special team focusing on this campaign results in speed
red
ressal
The Brief The Brief
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� A unique web based complaint redressal scheme
� A devoted mobile number for receiving
complaints from the customers of SBI covering
entire Bangalore.
� If customer is ¶unhappy· he just sends an SMS to
8008 20 20 20
� SBI executives call up the complainant to find the
problem and resolve it in 48 hours to 1 week based
on the severity.
� A green banking initiative, to reduce the use
of paper.
About Campaign About Campaign
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�
1st
Stage - Bangalore City Branches .
� 2nd Stage - Bangalore, Mysore, Mangalore, Hubli.
� 3rd Stage - All Karnataka.
CampaignCampaign PlanPlan..
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Proposed Approach
Proposed Approach
�Press Meet
� Print Ads
� Fliers & Brochure in all ATMs and Branches
�
Radio Jingles in Leading Stations
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Press Meet/ PR Activity :
Press Meet giving information
about the campaign and its
various implemations stages.We can also talk about the
success of this campaign in
various regions of India.
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Media Plan : 1Media Plan : 1stst MonthMonth
Publication 1st Week 2nd Week 3rd Week 4th Week
Times Of India
Deccan Herald *
Vijay Karnataka *
Prajavani *
Bangalore Mirror *
DNA *
Economic Times
Hindu
Kannada Prabha
Udayavani
Samyuktha Karnataka
Bangalore City Editions Only Bangalore City Editions Only
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Media Plan : 2Media Plan : 2ndnd MonthMonth
Publication 5th Week 6th Week 7th Week 8th Week
Times Of India
Deccan Herald *
Vijay Karnataka *
Prajavani * *Bangalore Mirror
DNA
Economic Times
Hindu
Kannada Prabha *
Udayavani
Samyuktha Karnataka
Bangalore, Mysore, Mangalore,Bangalore, Mysore, Mangalore, HubliHubli
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Media Plan :3Media Plan :3rdrd MonthMonth
Publication 9th Week 10TH Week 11thWeek 12Thweek
Times Of India *
Deccan Herald
Vijay Karnataka * *
Prajavani *Bangalore Mirror
DNA
Economic Times *
Hindu*
Kannada Prabha *
Udayavani *
Samyuktha Karnataka *
All Karnataka All Karnataka
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Radio Campaigning
1. 8 Spots Per Day
2. Add Ons
3. RJ Mentions,
4. Interviews, Etc
1. 12 Spots Per Day
2. Add Ons
3. RJ Mentions,
4. Interviews, Etc
5. On Ground Activations
1st Stage
Only Bangalore
2nd Stage Bangalore,
Mangalore and Mysore
3rd Stage Bangalore,
Mangalore and Mysore
1. 12 Spots Per Day
2. Add Ons
3. RJ Mentions,
4. Interviews, Etc
5. On Ground Activations
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Collaterals
1. Fliers
2. Brochures
3. Danglers
4. Banners
5. Posters
1. Fliers
2. Brochures
3. Danglers
4. Banners
5. Posters
1st Stage All Branches
and ATMs in Bangalore
2nd Stage All Branches
and ATMs in Bangalore,
Mangalore and Mysore
3rd Stage - All Branches
and ATMs in Karnataka
1. Fliers
2. Brochures
3. Danglers
4. Banners
5. Posters
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W hat has press said:
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